UNITED STATES

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SCHEDULE 14A
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Hertz Global Holdings, Inc.

Notice of 2018 Annual Meeting of
Stockholders and Proxy Statement







Hertz Global Holdings, Inc.

8501 Williams Road

Estero, FL 33928
April 9, 2024
April 3, 2018Dear Fellow Stockholders:
Dear Stockholder:
You are cordially invitedOn behalf of the Board of Directors, I am pleased to invite you to attend our 20182024 annual meeting of stockholders (the "2018“2024 Annual Meeting"Meeting”) to. The 2024 Annual Meeting will be held at 10:30 a.m.1:00 PM (Eastern Time) on Wednesday, May 22, 2018, via the Internet at www.virtualshareholdermeeting.com/HTZ2018.2024.
WeThe 2024 Annual Meeting will be usingvirtual, with the “Noticeopportunity to participate and Access” method of providing proxy materialsask questions. We have found the virtual annual meeting format to you viabe highly effective, while also keeping costs low.
You can attend and participate in the Internet at www.proxyvote.com, instead of providing2024 Annual Meeting, vote your shares electronically, and submit your questions during the proxy materialsmeeting by mail. On or about April 6, 2018, we will mail to our stockholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to access our proxy statement and annual report to stockholders for 2017 and how to vote. The Notice also contains instructions on how to receive a paper copy of your proxy materials.visiting www.virtualshareholdermeeting.com/HTZ2024.
Your vote is important, and we encourage you to vote as promptly as possible. Whether or not
On behalf of our entire team, I thank you plan to attendfor continued investment in Hertz and ongoing support of our company.
Sincerely,
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Wayne “Gil” West
Chief Executive Officer
We are pleased to provide access to our proxy materials via the internet. Our Notice of 2024 Annual Meeting, Proxy Statement and Annual Report for the fiscal year ended December 31, 2023, are available at www.proxyvote.com
We began making our proxy materials available on or about April 9, 2024.
If you receive a Notice of Internet Availability of Proxy Materials by mail, you will not receive a paper copy of our Notice of 2024 Annual Meeting, Proxy Statement and Annual Report unless you specifically request a copy. You may request a copy by following the instructions on the Notice of Internet Availability of Proxy Materials.

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Notice of 2024 Annual Meeting
Time and Date: 1:00 PM (Eastern Time), Wednesday, May 22, 2024
Place: Via the 2018 Annual Meeting via the Internet, you may vote by following the instructions set forth in the Notice, this proxy statement or as set forth in the proxy card. If you attend the 2018 Annual Meeting via the Internet, you may vote your shares online. Log-in for the 2018 Annual Meeting will be available beginninginternet at 10:15 a.m. (Eastern Time). In order to vote and participatewww.virtualshareholdermeeting.com/HTZ2024
Who May Vote: Stockholders of record at the 2018 Annual Meeting, a stockholder must be a stockholder as of the close of business on Monday, March 25, 2024
Items of Business:
1.Election of three director nominees to our Board of Directors;
2.Ratification of the appointment of Ernst & Young LLP as our independent auditor for the fiscal year ending December 31, 2024;
3.Approval, on an advisory basis, of the compensation of our named executive officers; and
4.Transaction of any other business properly brought before the 2024 Annual Meeting.
Even if you plan to virtually attend the record date, March 27, 2018. Thank you for considering the matters presented in the proxy statement.

Sincerely,
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Henry R. Keizer
Independent Non-Executive Chair





Notice of 20182024 Annual Meeting, please promptly vote your shares in advance by proxy. YOUR VOTE IS IMPORTANT.
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Colleen Batcheler
Executive Vice President, General Counsel and Secretary
Estero, Florida
April 9, 2024

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Table of StockholdersContents
Director Nominees for Election at the 2024 Annual Meeting (Class III)3
Incumbent Directors5
Corporate Governance8
Board Committees and Membership10
Risk Oversight17
Audit Committee Report24
Compensation Discussion and Analysis28
Compensation Committee Report49
2023 Summary Compensation Table50
2023 Grants of Plan-Based Awards52
Outstanding Equity Awards at 2023 Fiscal Year-End54
2023 Option Exercises and Stock Vested56
Potential Payments Upon Termination or Change in Control57
CEO Pay Ratio61
Pay Versus Performance Disclosure62
of Hertz Global Holdings, Inc.
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i


The
PROXY STATEMENT
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We are providing the enclosed proxy materials in connection with the solicitation by the Board of Directors of Hertz Global Holdings, Inc. is soliciting(“Hertz” or the “company”) of proxies to be usedvoted at the annual meeting2024 Annual Meeting of stockholders to be held on May 22, 2018Stockholders (the "2018“2024 Annual Meeting"Meeting”).
OUR COMPANY
Hertz Global Holdings, Inc. (Nasdaq: HTZ), beginning at 10:30 a.m. (Eastern Time) via the Internet as described below. This proxy statementthrough its subsidiaries and accompanying materials were filed with the Securitiesbenefit of the work of its franchisees, operates the Hertz, Dollar, Thrifty and Exchange Commission (the “SEC”) on April 3, 2018,Firefly vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. We are one of the largest worldwide vehicle rental companies, and the Hertz brand is one of the most recognized rental car brands globally.
For more than a century, we expecthave been committed to first send the Notice of Internet Availability of Proxy Materials (the “Notice”) to stockholders on or about April 6, 2018.

Time and Date:
10:30 a.m. (Eastern Time), Tuesday, May 22, 2018

Place:
Via the Internet at www.virtualshareholdermeeting.com/HTZ2018

Proposals:1.    Election of the seven nominees identified in the accompanying proxy statement to serve as directors until the next annual meeting of stockholders;

2.Ratification of the selection of PricewaterhouseCoopers LLP as the Company’s independent registered certified public accounting firm for the year 2018;

3.Approval, by a non-binding advisory vote, of the named executive officers’ compensation; and

4.Transaction of any other business that may properly be brought before the 2018 Annual Meeting.

The Board of Directors recommendsproviding a vote FOR each of Proposals 1, 2fast and 3

Who Can Vote:Only holders of record of the Company’s common stock at the close of business on March 27, 2018 will be entitled to vote at the 2018 Annual Meeting. You may vote with respect to the matters described in the proxy statement by following the instructions set forth in the Notice of Internet Availability of Proxy Materials (the “Notice”) or through the procedures described in this proxy statement.

Date of Mailing:This proxy statement and accompanying materials were filed with the SEC on April 3, 2018, and we expect to first send the Notice to stockholders on or about April 6, 2018.
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Richard Frecker
Executive Vice President,
General Counsel and Secretary


Estero, Florida
April 3, 2018

Important Notice Regarding the Availability of Proxy Materials
seamless travel experience for the Annual Meetingmillions of customers we serve. As we continue to be held May 22, 2018

The Noticemeet our customers’ evolving needs and preferences, we are dedicated to being an essential part of the 2018 Annual Meetingmodern mobility ecosystem.
At the heart of our company is our people. We believe that to continue to evolve as a business, and Proxy Statementachieve our strategic goals, we must attract and retain the right talent. We therefore strive to have a constant focus on, and remain attentive to, matters concerning our employees. Our employees help drive our progress, innovation and success. We strive to empower our employees to build trust with our customers and the 2017 Annual Report to Stockholders are available at www.proxyvote.comcommunities we serve around the world.


Key Statistics — Full Year 2023

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Table of Contents
Unless the context otherwise requires, in this proxy statement (i) the “Company” means Hertz Global Holdings, Inc., which was formerly known as Hertz Rental Car Holding Company, Inc. until June 30, 2016, (ii) “Hertz” means The Hertz Corporation, our primary operating company, (iii) “we,” “us” and “our” mean the Company and its consolidated subsidiaries, (iv) “our Board” or “the Board” means the Board of Directorsof the Company, (v) “our common stock” means the common stock of the Company, (vi) “former Hertz Holdings” means Hertz Global Holdings, Inc., which was renamed Herc Holdings Inc. on June 30, 2016 in connection with the Spin-Off and (vii) the “Spin-Off” means the separation of former Hertz Holdings’ car rental business from the equipment rental business through a reverse spin-off, which was completed on June 30, 2016.





Election of Directors (Proposal 1)

Upon the recommendation of the Nominating and Governance Committee, our Board has nominated the seven nominees identified below for election at the 2018 annual meeting of our stockholders (the "2018 Annual Meeting"). If elected, the nominees for election as directors will serve until the next annual meeting and until their successors are elected and qualified or until their death, resignation or removal. All of the nominees are currently directors of the Company who were elected at the 2017 annual meeting of our stockholders (the "2017 Annual Meeting").

The Nominating and Governance Committee, when making recommendations to the Board regarding director nominations, assesses the overall performance of the Board, and when re-nominating incumbent Board members or nominating new Board members, evaluates the potential candidate’s ability to make a positive contribution to the Board’s overall function. The Nominating and Governance Committee considers the actual performance of incumbent Board members over the previous year, as well as whether the Board has an appropriately diverse membership to support our role as one of the world’s leading car rental companies. The particular experience, qualifications, attributes and skills of the potential candidate are assessed by the Nominating and Governance Committee to determine whether the potential candidate possesses the professional and personal experiences and expertise necessary to enhance the Board’s mission. After conducting the foregoing analysis, the Nominating and Governance Committee makes recommendations to the Board regarding director nominees. In its annual assessment of director nominees, the Nominating and Governance Committee does not take a formulaic approach, but rather considers each prospective nominee’s diversity in perspectives, personal and professional experiences and background and ability. In making director nominations, the Nominating and Governance Committee takes into account the overall diversity of the Board and evaluates the Board considering, among other things, the attributes discussed in “Corporate Governance - Policy on Diversity” below.
The Board also evaluates, from time to time, the size of the Board as well as the structure and membership of the committees. In determining the number of directors, committee membership and structure of the committees, the Board considers several factors, including the attributes and experience of the members of our Board, the oversight responsibilities required for a Company of our size and complexity and the listing standards of the New York Stock Exchange ("NYSE"). For additional information on the Board selection process see "Corporate Governance" below.

Director Nominees

Our Nominating and Corporate Governance Committee and our Board have determined that each of the nominees possesses the right skills, qualifications and experience to effectively oversee our long-term business strategy. Biographical information about each nominee, as well as highlights of certain notable skills, qualifications and experience that contributed to the nominee’s selection as a member of our Board and nomination for re-election at our 2018 Annual Meeting, are included on the following pages.

Although our Board does not anticipate that any of the nominees will be unable to stand for election as a director at our 2018 Annual Meeting, if this occurs, proxies will be voted in favor of such other person or persons as may be designated by our Nominating and Governance Committee and our Board.
üOur Board recommends that shareholders vote “FOR” the election of each of the following nominees.


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1Hertz Global Holdings, Inc. 2018 Proxy Statement


BOARD OF DIRECTORS & CORPORATE GOVERNANCE
Proposal 1: Election of Directors (Proposal 1)Three Director Nominees


David BarnesMr. Barnes has served as a director of the Company since June 2016 and Hertz since May 2016. Mr. Barnes is 62 years old.
Business Experience
Mr. Barnes is the former Senior Vice President, Chief Information and Global Business Services Officer of United Parcel Service, Inc. (“UPS”), a role he served in from 2011 to 2016. From 2005 to 2011, Mr. Barnes served as UPS Senior Vice President and Chief Information Officer. UPS is the world’s largest package delivery company, a leader in the U.S. less-than-truckload industry, the premier provider of global supply chain management, advanced logistic solutions and an operator of one of the world’s largest airlines. In his role as Chief Information Officer of UPS and a member of the UPS Management Committee, Mr. Barnes was responsible for all aspects of UPS technology utilized in over 220 countries and territories. He also chaired the UPS Information Technology Governance Committee responsible for global technology strategy, architecture, mobility, hardware design and research and development. In addition, he was responsible for Information Security, served as Co-Chair of the Enterprise Risk Committee and was a member of the UPS Corporate Strategy and the Finance Committees. Prior to serving as a member of UPS' Management Committee, he held a number of key leadership positions throughout his 39 year career at UPS in areas including technology development, operations, UPS airline, International Custom House Brokerage, mergers and acquisitions and finance.

Mr. Barnes currently serves as Senior Advisor for Bridge Growth Partners LLC (“Bridge Growth”) and in this capacity serves as a member of the board of directors for several privately-held companies in Bridge Growth’s technology investment portfolio. Mr. Barnes currently serves as an emerging technology advisor for Tech Mahindra, Inc.
Directorships During Past 5 YearsMr. Barnes was a director at Ingram Micro Inc., a global technology and supply chain service provider, from June 2014 to December 2016, where he was a member of the Audit Committee and Chair of the Technology Committee.
Executive Officer ExperienceMr. Barnes has significant management and leadership skills gained as Chief Information Officer of UPS and as a member of the UPS Management Committee.
Operations ExpertiseMr. Barnes’ role as a former Chief Information Officer of a company with millions of worldwide touchpoints and transactions provides the Board with critical experience regarding our domestic and international operations.
Strategy, Cybersecurity and Technology ExperienceMr. Barnes provides our Board with valuable insights on incorporating technology into our ongoing operations, and utilizing technology-based solutions to streamline our business and improve the customer experience. In addition, he provides significant experience managing cybersecurity and information privacy.
SungHwan ChoMr. Cho has served as a director of the Company and Hertz since May 2017. Mr. Cho is 44 years old and is affiliated with Carl Icahn. For our arrangements with Carl Icahn, see the information under “Certain Relationships and Related Party Transactions — Agreements with the Icahn Group.”
Business ExperienceMr. Cho has served as Chief Financial Officer of Icahn Enterprises L.P. ("Icahn Enterprises"), a diversified holding company engaged in a variety of businesses, including investment, automotive, energy, gaming, railcar, food packaging, metals, mining, real estate and home fashion, since March 2012. Prior to that time, he was Senior Vice President and previously Portfolio Company Associate at Icahn Enterprises since October 2006.
Directorships During Past 5 YearsMr. Cho has been a director of CVR Refining, LP, an independent downstream energy limited partnership, since January 2013, Icahn Enterprises, since September 2012, CVR Energy, Inc., a diversified holding company primarily engaged in the petroleum refining and nitrogen fertilizer manufacturing industries, since May 2012, and American Railcar Industries, Inc., a railcar manufacturing company, since June 2011 (and has been Chairman of the Board of American Railcar Industries since July 2014). In addition, Mr. Cho serves as a director of four wholly-owned subsidiaries of Icahn Enterprises. Mr. Cho was previously a director of: CVR Partners LP, a nitrogen fertilizer company, from May 2012 to April 2017; Viskase Companies, Inc., a meat casing company, from November 2006 to April 2017; and Take-Two Interactive Software Inc., a publisher of interactive entertainment products, from April 2010 to November 2013. Each of these entities, with the exception of Take-Two Interactive Software Inc., are indirectly controlled by Carl Icahn. Carl Icahn also previously had a non-controlling interest in Take-Two Interactive Software through the ownership of securities.
Finance and Strategic ExperienceMr. Cho provides our Board with significant financial and strategic experience gained through his multiple directorships.


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2Hertz Global Holdings, Inc. 2018 Proxy Statement

Election of Directors (Proposal 1)


Operating and Corporate Governance ExperienceMr. Cho’s service in other director roles provides our Board extensive operating and governance experience as well as providing perspectives on the strategy and direction of our Company.
Capital Markets ExperienceMr. Cho’s experience developed through Icahn-related entities provides our Board with important expertise in capital markets and finance matters.
Vincent IntrieriMr. Intrieri has served as a director of the Company since June 2016 and Hertz since September 2014. Mr. Intrieri is 61 years old. Mr. Intrieri is a director designated to our Board by Carl Icahn. For our arrangements with Carl Icahn, see the information under “Certain Relationships and Related Party Transactions — Agreements with the Icahn Group.”
Business ExperienceMr. Intrieri is the CEO and founder of VDA Capital Management LLC, a private investment fund, and was formerly employed by Icahn-related entities from October 1998 to December 2016 in various investment-related capacities. From January 2008 until December 2016, Mr. Intrieri served as Senior Managing Director of Icahn Capital LP, the entity through which Carl Icahn manages private investment funds. In addition, from November 2004 to December 2016, Mr. Intrieri served as a Senior Managing Director of Icahn Onshore LP, the general partner of Icahn Partners LP, and Icahn Offshore LP, the general partner of Icahn Partners Master Fund LP, entities through which Carl Icahn invests in securities.
Directorships During Past 5 YearsMr. Intrieri has been a director of Energen Corporation, an independent oil and gas exploration and production company, since March 2018, Conduent Incorporated, a provider of diversified business process services, since January 2017, Transocean Ltd., a provider of offshore contract drilling services for oil and gas wells, since May 2014, and Navistar International Corporation, a truck and engine manufacturer, since October 2012. Mr. Intrieri was previously: a director of Chesapeake Energy Corporation, an oil and gas exploration and production company, from June 2012 to September 2016; a director of CVR Refining, LP, an independent downstream energy limited partnership, from September 2012 to September 2014; a director of Forest Laboratories, Inc., a supplier of pharmaceutical products, from June 2013 to June 2014; a director of CVR Energy, Inc., a diversified holding company primarily engaged in the petroleum refining and nitrogen fertilizer manufacturing industries, from May 2012 to May 2014; and a director of Federal-Mogul Corporation, a supplier of automotive powertrain and safety components, from December 2007 to June 2013.
Accounting and Finance ExperienceMr. Intrieri’s significant financial and accounting experience through his directorships and former employment with the Icahn-related entities makes him an important advisor to our Board.
Corporate Governance ExperienceMr. Intrieri’s multiple directorships give Mr. Intrieri a deep understanding of board responsibilities and provides our Board with strategic oversight capabilities.
Strategic and Risk Management KnowledgeMr. Intrieri’s experience at the Icahn-related entities and his multiple directorships provide our Board important strategic experience and knowledge of appropriate risks to execute our business strategies.
Henry KeizerMr. Keizer has served as a director of the Company since June 2016 and Hertz since October 2015. Mr. Keizer is 61 years old. He has served as Independent Non-Executive Chair of the Company and Hertz since January 2017.
Business ExperienceMr. Keizer formerly served as Deputy Chairman and Chief Operating Officer of KPMG, the U.S.-based and largest individual member firm of KPMG International (“KPMGI”), a role from which he retired in December 2012. KPMGI is a professional services organization that provides audit, tax and advisory services in 152 countries. Prior to serving as Deputy Chairman and Chief Operating Officer, Mr. Keizer held several key leadership positions throughout his 35 years at KPMG, including Global Head of Audit from 2006 to 2010, and U.S. Vice Chairman of Audit from 2005 to 2010.
Directorships During Past 5 YearsMr. Keizer currently serves as a trustee and Audit Committee chair of BlackRock Funds, an investment company. He is also a member of the Board of Directors of Sealed Air Corp., a leading provider of packaging solutions, and of WABCO, a global innovator and manufacturer of technologies for commercial vehicles. He is a member of the Board of Directors of Park Indemnity Ltd., a Bermuda captive insurer affiliated with KPMGI. He previously served as a director and Audit Committee chair of MUFG Americas Holdings, Inc. and MUFG Union Bank, a financial institution and a bank holding company, respectively, from 2014-2016. He was also a director and Audit Committee chair of Montpelier Re Holdings, Ltd., a global property and casualty reinsurance company, until it merged with Endurance Specialty Holdings Ltd. in July 2015.


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3Hertz Global Holdings, Inc. 2018 Proxy Statement

Election of Directors (Proposal 1)


Executive Officer and Leadership ExperienceMr. Keizer has significant management, operating and leadership skills gained as Deputy Chairman and Chief Operating Officer of KPMG and as a director of multiple public and private companies.
Accounting, Financial Reporting and General Industry ExperienceMr. Keizer, a certified public accountant, has extensive knowledge and understanding of financial accounting, internal control over financial reporting and auditing standards from his 35 years of experience and key leadership positions he held with KPMGI. Mr. Keizer also has over three decades of diverse industry perspective gained through advising clients engaged in manufacturing, banking, insurance, consumer products, retail, technology and energy, providing him with perspective on the issues facing major companies and the evolving business environment.
Risk Management ExpertiseMr. Keizer’s extensive leadership experience at KPMG provides the Board with expertise in risk management and oversight over our domestic and international operations.
Kathryn MarinelloMs. Marinello has served as the President and Chief Executive Officer and a director of the Company and Hertz since January 3, 2017. Ms. Marinello is 61 years old. Ms. Marinello’s employment agreement provides that she will serve as President and Chief Executive Officer and as a director of the Company and Hertz.
Business ExperienceMs. Marinello previously served as a Senior Advisor of Ares Management LLC, a global alternative investment manager, since March 2014. Ms. Marinello served as the Chairman, President and Chief Executive Officer of Stream Global Services, Inc., a business process outsource service provider, from 2010 to March 2014. Ms. Marinello served as the Chairman, Chief Executive Officer and President of Ceridian Corporation, a provider of human resources software and services, from 2006 to 2010 (promoted to Chairman in 2007). She served in a broad range of senior roles over 10 years at General Electric Co., an international industrial and technology company, including leading global, multi-billion dollar financial and services businesses and subsidiaries. During this period, she served as the Chief Executive Officer and President of GE Fleet Services at GE Commercial Finance from October 2002 to October 2006 and GE Insurance Solutions from 1999 to 2002. She served as President and Chief Executive Officer of GE Financial Assurance Partnership Marketing Group, a diverse organization that includes GE’s affinity marketing business, Auto & Home Insurance business and Auto Warranty Service business from December 2000 to October 2002. Prior to this role, Ms. Marinello served as President of GE Capital Consumer Financial Services and also served as an Executive Vice President of GE Card Services, where she began her GE career in 1997. Prior to GE Capital, she served as President of the Electronic Payments Group at First Data Corporation, which provides electronic banking and commerce, debit and commercial processing to the financial services industry. She has also served in senior leadership positions at different financial institutions, including US Bank (previously First Bank Systems), Chemical Bank, Citibank and Barclays.
Directorships During Past 5 YearsMs. Marinello has served as a director of the Volvo Group, a multinational manufacturing company, since April 2014. Ms. Marinello served as a member of the Supervisory Board at The Nielsen Company B.V., a global information and measurement company, from July 2009 to May 2017, as a director of General Motors, a global automotive company, from July 2009 to December 2016, and as a director of RealPage, Inc., a provider of property management software and solutions, from 2015 to March 2017.
Knowledge of the Automotive IndustryMs. Marinello has demonstrated her expertise in the automotive industry through her experience at General Electric Co., and as a director of the Volvo Group and General Motors.
Leadership and Management ExperienceMs. Marinello, through her experiences as our CEO and as a former lead executive of large companies, as well as through her other directorships, has demonstrated excellent leadership abilities, financial and operational expertise, commitment, good judgment and management skills.
Executive Officer ExperienceMs. Marinello’s experience as head of several large companies, as well as her experience as our CEO, enables her ability to add strategic value to the Board.








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4Hertz Global Holdings, Inc. 2018 Proxy Statement

Election of Directors (Proposal 1)


Anindita Mukherjee

Ms. Mukherjee is a director nominee for the Company. Ms. Mukherjee is 52 years old.
Business ExperienceMs. Mukherjee has been the Global Chief Marketing Officer of S.C. Johnson & Son, Inc. ("SC Johnson"), a multinational consumer product manufacturer, since October 2015. Ms. Mukherjee previously held several senior positions with PepsiCo, Inc. ("PepsiCo"), a multinational food and beverage corporation, from 2005 until October 2015. These positions include President, Global Snacks Group and Global Insights in 2015; Senior Vice President and Chief Marketing Officer, Frito-Lay, Inc., a subsidiary of PepsiCo, Inc., from 2009 to 2015; Group Vice President, Marketing, Frito-Lay, Inc. from 2007 to 2009; and Vice President, Consumer Strategy and Insights, Frito-Lay, Inc. from 2005 to 2007. From 1994 to 2005, Ms. Mukherjee served in a variety of roles with Kraft Foods, Inc., a food and beverage manufacturing and processing company.
Directorships During Past 5 Years
Ms. Mukherjee served as a member of the board of directors of Calbee, Inc., a Japanese snack food maker, from June 2015 to October 2015 as a designee of PepsiCo.

Marketing and Strategy ExperienceMs. Mukherjee provides the Board with extensive experience and understanding of marketing and brand strategies through her roles at PepsiCo and SC Johnson, which are key areas for our Company’s growth.
Branding, Marketing and Media ExpertiseMs. Mukherjee brings expertise in branding, marketing and global media developed from her roles at two large retail consumer companies to support our continued efforts to develop and communicate our brand and product offerings.
International Business and Leadership ExperienceMs. Mukherjee’s experience in managing global branding and marketing efforts for retail consumer companies and her leadership experience provide our Board with specialized perspective and knowledge.
Daniel NinivaggiMr. Ninivaggi has served as a director of the Company since June 2016 and Hertz since September 2014. Mr. Ninivaggi is 53 years old. Mr. Ninivaggi is a director affiliated with Carl Icahn. For our arrangements with Carl Icahn, see the information under “Certain Relationships and Related Party Transactions — Agreements with the Icahn Group.”
Business ExperienceMr. Ninivaggi serves as Chief Executive Officer of Icahn Automotive Group LLC, a provider of automotive parts distribution, repair and service, and as managing director of the automotive segment of Icahn Enterprises L.P., a diversified holding company engaged in a variety of businesses, including investment, automotive, energy, gaming, railcar, food packaging, metals, real estate and home fashion, positions he has held since March 2017. Mr. Ninivaggi served as a director of the Federal-Mogul Holdings Corporation, a global supplier of products and services related to vehicles and equipment, from March 2010 until March 2017, as Co-Chairman from May 2015 until March 2017 and as Co-Chief Executive Officer and Chief Executive Officer of Federal-Mogul’s motorparts segment from February 2014 to March 2017. Mr. Ninivaggi was President of Icahn Enterprises L.P. from April 2010 to February 2014, and its Chief Executive Officer from August 2010 to February 2014. From January 2011 to May 2012, Mr. Ninivaggi also served as the Interim President and Interim Chief Executive Officer of Tropicana Entertainment Inc., a company that is primarily engaged in the business of owning and operating casinos and resorts. From 2003 until July 2009, Mr. Ninivaggi served in a variety of executive positions at Lear Corporation, a global supplier of automotive seating and electrical power management systems and components, including most recently as Executive Vice President and Chief Administrative Officer from 2006 to 2009. Mr. Ninivaggi served as Of Counsel to the law firm of Winston & Strawn LLP from July 2009 to March 2010, where he previously served as a Partner.
Directorships During Past 5 Years
Mr. Ninivaggi has been a director of numerous public and private companies, including Navistar International Corporation, a manufacturer of commercial and military trucks, buses and engines, from August 2017 to the present; Icahn Enterprises G.P. Inc., which is the general partner of Icahn Enterprises L.P., which is listed on NASDAQ and majority-owned by investor Carl Icahn, from March 2012 until May 2015; CVR Energy, Inc., an independent petroleum refiner and marketer of high value transportation fuels, from May 2012 to February 2014; CVR GP, LLC, the general partner of CVR Partners LP, a nitrogen fertilizer company, from May 2012 to February 2014; Viskase Companies, Inc., a food packaging company, from June 2011 to February 2014; XO Holdings, a competitive provider of telecom services, from August 2010 to February 2014; Tropicana Entertainment Inc., a hotel and casino operator, from January 2011 to December 2015; and CIT Group Inc., a bank holding company, from December 2009 to May 2011.



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5Hertz Global Holdings, Inc. 2018 Proxy Statement

Election of Directors (Proposal 1)


Executive Officer and Leadership ExperienceMr. Ninivaggi provides the Board with leadership skills, significant management, strategic and operational experience through his roles of Chief Executive Officer of Icahn Automotive Group LLC, Co-Chief Executive Officer and Co-Chairman of Federal-Mogul Holdings and as a director and officer of multiple public and private companies.
Strategic and Risk Management KnowledgeMr. Ninivaggi provides the Board significant experience in the evaluation of strategic opportunities and offers our Board perspectives on risk management with respect to our operations.
Extensive Knowledge of the Company’s Business and IndustryMr. Ninivaggi provides the Board with specialized expertise on matters related to the automotive industry through his roles at Icahn Automotive Group LLC, Federal-Mogul Holdings, Lear Corporation and other directorships.



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6Hertz Global Holdings, Inc. 2018 Proxy Statement


Corporate Governance

Our business is managed under the direction of the Board of Directors (the “Board”) of Hertz Global Holdings, Inc. Currently, our Board is comprised of nine directors.
Our directors are divided into three classes, with one class of directors elected each year and each class serving a three-year term. The terms of our Class III directors expire at the 2024 Annual Meeting. Each of our Class I directors has a term that expires at the 2025 annual meeting of stockholders, and each of our Class II directors has a term that expires at the 2026 annual meeting of stockholders.
The structure of our Board was implemented in connection with our successful emergence, on June 30, 2021, from a voluntary Chapter 11 restructuring plan (the “Emergence”) that we undertook in the wake of the COVID-19 pandemic. Our Chapter 11 plan of reorganization was sponsored by a group (the “Sponsors”) comprised of, among others, funds associated with Knighthead Capital Management, LLC (“Knighthead”), Certares Management LLC (“Certares Management”) and Certares Opportunities LLC (“Certares Opportunities” and together with Certares Management and their affiliates, “Certares”). As part of the transactions undertaken pursuant to our plan of reorganization, CK Amarillo LP, which is an entity for which Knighthead and Certares Opportunities serve as investment managers, received approximately 41% of Hertz’s newly issued shares of common stock as of the Emergence date. In addition, as of June 30, 2021, four Sponsor affiliated individuals became directors on our Board: two directors identified by Knighthead (Thomas Wagner and Andrew Shannahan) and two directors identified by Certares Opportunities (M. Gregory O’Hara and Colin Farmer). Directors Wagner and O’Hara were subsequently nominated and elected by our stockholders to serve as Class I directors at the 2022 annual meeting of stockholders, and directors Shannahan and Farmer are being nominated for election by our stockholders to serve as Class III directors at the 2024 Annual Meeting.
In January 2023, Mr. O’Hara resigned from the Board due to competing professional responsibilities. The Board filled the vacancy created by Mr. O’Hara’s resignation by appointing Mr. Jeffrey Nedelman (who at the time was Senior Managing Director of Certares Management). Mr. Nedelman served on our Board until January 2024, at which time he resigned from the Board in connection with a change in his professional affiliation. Mr. O’Hara was re-appointed to the Board in January 2024 to fill the ensuing vacancy.
According to filings made with the Securities and Exchange Commission, or SEC, based on shares issued and outstanding as of March 25, 2024, and excluding the dilutive impact of our outstanding publicly traded warrants (Nasdaq: HTZWW), which are exercisable for shares of our common stock, CK Amarillo’s ownership percentage was approximately 59% of the company’s common stock.
Nothing in the company’s constituent documents provides Knighthead, Certares or their affiliates, including CK Amarillo, with the right to appoint or nominate individuals to the Board.
Upon the recommendation of its Governance Committee, the Board has considered and nominated the following slate of Class III director nominees for a three-year term expiring at our 2027 annual meeting of stockholders: Colin Farmer, Wayne “Gil” West and Andrew Shannahan.
The following biographies detail the age and principal occupations during at least the past five years for each director nominee, as well as for each other individual serving on our Board as of the date of this Proxy Statement. We have no reason to believe that any of the director nominees will be unable to serve if elected.
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Director Nominees for Election at the 2024 Annual Meeting (Class III)
Colin Farmer
Mr. Farmer (50) has served as a director of the company since June 2021. He served as the Board’s Lead Director from August 2022 to April 2024 and has served as the Board’s Chair since April 2024.
Mr. Farmer has served as Senior Managing Director and Head of the Management Committee of Certares Management, an investment services firm, since 2014, and also serves on its Investment Committees. Mr. Farmer also serves on the boards of several private companies, including Internova Travel Group, AmaWaterways, Guardian Alarm, Mystic Invest, Avoya Travel and Certares Holdings. Prior to joining Certares, Mr. Farmer was Managing Director of One Equity Partners and, prior to that, a Principal at Harvest Partners. Mr. Farmer began his career as an analyst at Robertson Stephens & Company.
We believe that Mr. Farmer is qualified to serve on our Board in light of his expertise in capital markets and financial matters, as well as his governance experience achieved through service on other company boards.
Mr. Farmer is Chair of Hertz’s Compensation Committee and a member of its Governance Committee.
Andrew Shannahan
Mr. Shannahan (43) has served as a director of the company since June 2021.
Mr. Shannahan is Head of Research and a Partner at Knighthead, an event-driven and deep value focused SEC registered investment advisor founded in 2008 that specializes in investing in companies that need financial and operational restructuring since 2008, and serves as a member of the Investment Committee of certain funds managed by Knighthead. Prior to joining Knighthead, Mr. Shannahan served as a research analyst at Litespeed Partners, an event-driven hedge fund. Mr. Shannahan has served as a director of ATI Physical Therapy, Inc. since 2023. In addition to this public company directorship, Mr. Shannahan also has served on the board of private companies Homer City Generating since 2019, Bowhunter Holdings, LLC since 2022, Knighthead Holdings Ltd. and its subsidiaries since 2023, and Birmingham City Football Club since 2023.
We believe that Mr. Shannahan is qualified to serve on our Board because of his expertise in complex investment opportunities, finance and capital markets matters, as well as his governance experience achieved through service on other company boards.
Mr. Shannahan is Chair of Hertz’s Governance Committee and a member of its Compensation Committee.
Wayne “Gil” West
Mr. West (63) has served as Chief Executive Officer and a director of the company since April 1, 2024.
Mr. West served as Chief Operating Officer of Cruise LLC (“Cruise”), a self-driving car company, from January 2021 to December 2023. Prior to that, Mr. West served as Senior Executive Vice President and Chief Operating Officer of Delta Air Lines, Inc. (“Delta Air Lines”), a global airline company, from March 2014 until October 2020 and as Senior Vice President from March 2008 until March 2014. Prior to joining Delta Air Lines, Mr. West served as President and Chief Executive Officer of Laidlaw Transit Services, Inc., a provider of transportation services, from 2006 to 2007.
Mr. West has served as a member of the board of directors of Forward Air Corporation since February 2024, and previously from October 2018 until May 2021, and Virgin Galactic Holdings, Inc. since February 2021.
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Mr. West previously served as a member of the board of directors of Genesis Park Acquisition Corporation from October 2020 until September 2021.
We believe that Mr. West is qualified to serve on our Board because of his extensive leadership, management and operations experience gained from his service with Delta Air Lines and Cruise and his governance experience achieved through service on other company boards.
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The Board of Directors recommends that stockholders vote FOR the election of each Class III director nominee to our Board of Directors.
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Incumbent Directors — Terms Expiring at the 2025 Annual Meeting (Class I)
Michael Gregory O’Hara
Mr. O’Hara (58) has served as a director of the company since January 2024 after previously serving on the Board from June 2021 to January 2023. Mr. O’Hara was originally appointed to the Board in connection with the Emergence, resigned from the Board due to his professional obligations, and rejoined the Board to fill a vacancy created upon the resignation of another director in January 2024.
Mr. O’Hara is Founder and Senior Managing Director of Certares Management, a firm that invests in the travel, tourism and hospitality sectors founded in 2012, and also serves as a member of its Management Committee. Mr. O’Hara co-founded GO Acquisition Corp., a special purpose acquisition company, and served as its Co-Chief Executive Officer and a member of its board of directors from 2020 to 2022. Prior to forming Certares, Mr. O’Hara served as Chief Investment Officer of JPMorgan Chase’s Special Investments Group and Managing Director of One Equity Partners, the private equity arm of JPMorgan. Before that, he served as an executive and a director at Worldspan Corporation, a privately held provider of travel technology and content.
Mr. O’Hara has served as a director of TripAdvisor, Inc. since March 2020 and served as its Vice Chairman from 2020 to 2023. He has also served as the Chairman of American Express Global Business Travel since 2014. In addition to his public company directorships, Mr. O’Hara has served as director of the World Travel & Tourism Council since 2019 and has been its Chair since 2023. He also serves on the board of Certares Holdings, where he is the Head of its Investment Committee and a member of its Management Committee. He is also a member of the Investment Committee and Management Committee of CK Opportunities Fund and Certares Real Estate Holdings.
We believe that Mr. O’Hara is qualified to serve on our Board because of his in-depth knowledge of the travel industry, his extensive background in investment analysis and management and his governance experience achieved through service with other companies.
Vincent J. Intrieri
Mr. Intrieri (67) has served as a director of the company since June 2016.
Mr. Intrieri is Chief Executive Officer and founder of VDA Capital Management LLC, a private investment fund founded in 2017. Mr. Intrieri was previously employed by entities associated with Carl Icahn from 1998 to 2016 in various investment-related capacities, including most recently as Senior Managing Director of Icahn Capital LP from 2008 to 2016, and as Senior Managing Director of Icahn Offshore LP from 2004 to 2016. Prior to that, Mr. Intrieri was a partner at Arthur Andersen LLP.
Mr. Intrieri has served as a director of Transocean Ltd. since 2014. Mr. Intrieri also served as a director of Navistar International Corporation from 2012 to 2021. Mr. Intrieri served as a director of numerous other publicly traded companies prior to 2019, including Energen Corporation, Conduent Incorporated, Chesapeake Energy Corporation, CVR Refining, LP, Forest Laboratories, Inc., CVR Energy, Inc. and Federal-Mogul Corporation, among others.
We believe that Mr. Intrieri is qualified to serve on our Board because of his expertise in finance and accounting matters, as well as international operations, strategy and public company governance.
Mr. Intrieri is Chair of Hertz’s Audit Committee.
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Thomas Wagner
Mr. Wagner (54) has served as a director of the company and Vice Chair of the Board since June 2021.
Mr. Wagner is co-founder and Managing Member of Knighthead. Prior to forming Knighthead in 2008, Mr. Wagner served as Managing Director at Goldman Sachs and held roles at Credit Suisse First Boston and Ernst & Young, LLP.
Mr. Wagner serves on the boards of several private entities, including Knighthead Annuity & Life Assurance Company since 2014, serving as its Co-Chairman since 2014, Trinity Cyber, Inc. (“Trinity Cyber”) since 2016, serving as its Chairman since 2018 and Singer Vehicle Design since 2021. He also serves on the Board of Trustees of Villanova University, the National Advisory Board for Youth Inc. and the National Leadership Council for the Navy SEAL Foundation.
We believe that Mr. Wagner is qualified to serve on our Board because of his knowledge of business restructurings and his significant financial and strategic expertise.
Incumbent Directors — Terms Expiring at the 2026 Annual Meeting (Class II)
Jennifer Feikin
Ms. Feikin (56) has served as a director of the company since July 2021.
Ms. Feikin was an independent business advisor, focusing on advising non-profits, start-up companies and large media companies, from 2007 until 2020. Prior to that, Ms. Feikin served as Director of Google Video at Google, Inc. (now Alphabet, Inc.), and previously held various roles at AOL Time Warner, 20th Century Fox and Fox Searchlight, Morgan Creek Productions and McKinsey & Company.
Ms. Feikin has been a mutual fund board member, serving on the boards of directors of American Funds Insurance Funds, American Funds Fund of Funds, and American Funds Fixed Income Funds since 2023 and Capital Group Exchange Traded Funds since their inception in 2021. Ms. Feikin also served on the board of directors of Capital Group Private Client Services Funds, Capital Group U.S. Equity Fund, American Funds International Vantage Fund, American Funds Global Insight Fund, and Emerging Markets Growth Fund from 2019 through 2022. Ms. Feikin currently serves on the Board of Trustees of The Nature Conservancy of Utah.
We believe that Ms. Feikin is qualified to serve on our Board because of her expertise in digital technology, innovation and consumer development, her experience in strategic development, and her corporate governance experience achieved through service as an independent mutual fund director.
Ms. Feikin is a member of Hertz’s Audit Committee and Governance Committee.
Mark Fields
Mr. Fields (63) has served as a director of the company since June 2021. He served as our Interim Chief Executive Officer from October 2021 to February 2022.
Mr. Fields is a Senior Advisor at TPG Capital LP, a private equity firm, a role he has held since 2017. He previously served as President and Chief Executive Officer of Ford Motor Company from 2014 to 2017. Mr. Fields joined Ford in 1989 and held various senior leadership roles throughout his tenure, including Chief Operating Officer, Executive Vice President & President of the Americas, Executive Vice President and
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Chief Executive Officer of the Premier Automotive Group and Ford Europe, Chairman and Chief Executive Officer of the Premier Automotive Group, and President and Chief Executive Officer of Mazda Motor Corporation, where he also served as a director.
Mr. Fields serves as a director of QUALCOMM, Incorporated, since 2018. Previously, Mr. Fields served as a director of TPG Pace Beneficial II Corp. from 2021 to 2023, TPG Pace Solutions Corp. in 2021, Ford Motor Company from 2014 to 2017, and IBM Corp. from 2016 to 2018. In addition to his public company directorships, Mr. Fields serves as Lead Independent Director of Tanium, a privately held cybersecurity and systems management company, a board he joined in 2020, and has served on the boards of Planview and Boomi, both of which are privately held software companies, since 2022.
We believe that Mr. Fields is qualified to serve on our Board because of his expertise in the automotive industry on a global scale, his extensive experience as a senior executive at a large, multinational company, and his corporate governance experience achieved through service as an independent director on a variety of public company boards.
Evangeline Vougessis
Ms. Vougessis (53) has served as a director of the company since September 2021.
Ms. Vougessis is the co-founder and Chief Executive Officer of Moneikos Global Asset Management (Monaco) (“Moneikos”), an independent asset management company. She has held this role since April 2014. In addition to her role as co-founder and CEO of Moneikos, Ms. Vougessis is the co-founder of MaxInvest Holdings, a single-family office that invests in startups and early-stage companies. Prior to founding Moneikos, Ms. Vougessis served in various roles in the European and UK financial sectors. Among them, Ms. Vougessis served as Country Analyst for the Greek Equities Market at ABN AMRO UK and as Investor Relations & Strategy Director at Marfin Investment Group and subsequently at Marfin Popular Bank Group.
We believe that Ms. Vougessis is qualified to serve on our Board because of her significant capital markets expertise, including within the European financial markets.
Ms. Vougessis is a member of Hertz’s Audit Committee and Governance Committee.
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Corporate Governance
Our Board is committed to good corporate governance and promoting the long-term interests of our stockholders by adopting structures, policies and practices that we believe promote responsible oversight of management. To this end, our ownership structure may qualify us as a “controlled company” under the applicable rules of The Nasdaq Stock Market, which we refer to as the Nasdaq Rules. Controlled companies are not required to comply with various corporate governance requirements. These requirements include having a majority of independent directors and having independent Compensation and Governance Committees. Although we may qualify as a controlled company, our Board regularly evaluates its governance practices and has elected not to make use of any of the exceptions to the Nasdaq Rules. Notably, features of our corporate governance structure include:

Fully Independent Standing Committees

Regularly Scheduled Executive Sessions of the Board

Board and Committee Evaluation Processes

Board Retirement Age

Orientation and Continuing Education for Directors

Stockholder Rights to Call Special Meetings
Corporate Governance Guidelines
The Board has adopted Corporate Governance Guidelines that provide a framework for its governance. The Corporate Governance Guidelines contain, among other matters, criteria for the Governance Committee to determine director qualifications, as well as policies regarding director independence, the generally applicable retirement age for directors, simultaneous service on other boards and the impact of substantial changes relating to a director’s affiliation or position of principal employment. Several of the items contained in the Corporate Governance Guidelines are summarized here. Copies of our Corporate Governance Guidelines are available without charge on the “Investor Relations” portion of our website at ir.hertz.com/about/corporate-governance.
Board Independence
Our Corporate Governance Guidelines require that the Board be composed of a majority of “independent” directors, as defined under the Nasdaq Rules. The independence definition under the Nasdaq Rules includes a series of objective tests. In addition to meeting these tests, our Corporate Governance Guidelines and the Nasdaq Rules provide that no director will be deemed independent unless the Board affirmatively determines that the director has no relationship which, in the opinion of the Board, would interfere with the exercise of independent judgment in carrying out his or her responsibilities as a director.
OurIn accordance with the Nasdaq Rules, the Board undertook its annual review of director independence and affirmatively determined that Colin Farmer, Jennifer Feikin, Mark Fields, Vincent Intrieri, M. Gregory O’Hara, Andrew Shannahan and Evangeline Vougessis, each qualify as “independent.” The Board also determined that Jeffrey Nedelman, who resigned from the Board in January 2024, and Fran Bermanzohn, who resigned from the Board in March 2024, qualified as “independent.”
In determining Mr. Fields’ independence, the Board considered his prior service as Interim CEO from October 5, 2021 until February 27, 2022 (which was less than one year) and his compensation for that service (which vested or was earned not later than the date his employment ended). The Board determined
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that Mr. Fields’ service and compensation would not interfere with his exercise of independent judgment in carrying out his responsibilities as a director. In determining Mr. O’Hara’s independence, the Board considered the fact that he is no longer affiliated with GT Racing, Ltd. (“GT Racing”), which owns a race car sponsored by the company.
The Board has affirmatively determined that Carolyn Everson, Ms. Mukherjeeeach member of the Audit Committee meets the heightened independence requirements for audit committee membership under applicable Nasdaq Rules and Messrs. Barnes, Cho, Intrieri, KeizerRule 10A-3(b)(1) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Ninivaggi are “independent” as definedthat each member of the Compensation Committee meets the heightened independence requirements for compensation committee membership under applicable Nasdaq Rules and Rule 10C-1(b)(1) under the Exchange Act.
Board Leadership
As indicated in the federal securities laws and applicable NYSE rules for service on our Board. The standards for determining director independence are specified in Annex A to our Corporate Governance Guidelines.Guidelines, the Board believes it is important to retain flexibility to allocate the responsibilities of the offices of the Chair and CEO in a manner that is in the best interests of the company. Accordingly, the Board evaluates its structure from time to time. During 2023, our Board combined the roles of the Chair and CEO. In making this leadership structure determination, the Board considered many factors, including the specific needs of the business and methods for conducting efficient Board meetings during a period of significant change at the company. The Board believed that Mr. Scherr, the company’s CEO during 2023, was the most appropriate person to serve as Chair because he possessed an in-depth understanding of the issues, opportunities and challenges facing our business.
In recommendingDuring 2023, the Board also maintained a lead independent director to meet regularly with the CEO to discuss matters of importance to the balance of the Board that eachand to chair executive sessions of the independent directors. Mr. Farmer served as the Lead Director of the Board throughout 2023. In addition to any other responsibilities approved by the Board, the Lead Director:

Presided at all meetings of the Board at which the Board Chair or any Vice Chair was not present, including the executive sessions of independent directors;

Acted as a liaison between the independent directors and the Board Chair as the Lead Director deemed appropriate, including by providing the Board Chair with feedback from executive sessions of independent directors and with respect to meeting schedules, agendas and information to be classified as independent,provided to the NominatingBoard; and Governance Committee also considered whether there were any facts or circumstances that might impair the independence of each of those directors. In particular, the Nominating and Governance Committee considered

If requested by major stockholders, ensured that the Company,Lead Director was available for consultation and direct communication.
In April 2024, the Board’s leadership structure was changed. Mr. Farmer, an independent director, was appointed Chair of the Board. With the CEO and Board Chair roles separated, the Lead Director role was eliminated. Mr. Wagner remains Vice Chair of the Board.
The Board believes that its leadership structure allows the Board to effectively provide oversight, evaluate the performance of management, engage on strategy and succession planning, and uphold strong governance standards.
Board Refreshment
The Board believes in the ordinary courseimportance of business, provides productsbalancing tenure and servicesrefreshment in its membership. The Board does not have a limit on the number of years that a director may serve. However, the Board maintains a policy that absent a waiver, no director should be nominated to and purchases products and services from, companies at which someserve after that person has reached the
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age of 76. The average tenure as of the date of this Proxy Statement of our directors serve, are affiliated with or are otherwise employed. In each case: (i) the relevant products and services were provided on terms and conditions determined on an arm’s-length basis and consistent with those provided by or to similarly situated customers and suppliers and (ii) the aggregate amounts of such purchases and sales wereis less than 2% of the consolidated gross revenues of (a) each of the Companythree years and the other company in 2017 and 2016 and (b) eachaverage age of former Hertz Holdings and the other company in 2015.our directors is 56.

Director Attendance
Board Meetings and Annual Meeting Attendance
Our Board held twelvenine (9) meetings in 2017.2023. Each of our incumbent directors who served on our Board during 2023 attended 75% or more of the totalaggregate number of Board meetings and meetings of their respective Board committees.
Directors are encouraged and expected, but not required, to attend our annual meeting of stockholders. All directors serving as of the date of the 2023 annual meeting attended.
Other Governance Practices
Annual Evaluations. The Board held duringconducts an annual self-evaluation, as does each of its standing committees. Each committee reports to the period in which he or she wasBoard on its evaluation.
Regular Executive Sessions of the Board. The Board meets on a directorregularly scheduled basis and the number of meetings held byholds an independent executive session at every regularly scheduled meeting. The Board Chair presides at all Board committees on which hemeetings. During 2023, the Lead Director presided at all Board executive sessions of independent directors.
Changes in Principal Occupation or she served. We do not have a policy regarding directors’ attendance at our annual meeting. All of our directors standing for re-election attended the 2017 Annual Meeting.
Board Committees
Our Board has five standing committees — the Audit Committee, the Compensation Committee, the Nominating and Governance Committee, the Financing Committee and the Technology Committee. Each committee has a written charter and each charter is available without charge on the “Investor Relations — About Hertz—Committee Charters” portion of our website, www.hertz.com. Each member of the Audit Committee, Compensation Committee and Nominating and Governance Committee meets the independence and eligibility standards necessary for service on such committee pursuant to relevant securities laws, NYSE rules,Independence. Under our Corporate Governance Guidelines, and the respective charterany director whose affiliation or position of each committee. Our Board has designated Messrs. Barnes, Intrieri and Keizer as “audit committee financial experts” within the meaning of Item 407 of Regulation S-K.








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7Hertz Global Holdings, Inc. 2018 Proxy Statement

Corporate Governance

Membership, Meetings and Roles and Responsibilities ofprincipal employment changes substantially after election to the Board, Committees
Audit Committee
MembersRoles and Responsibilities of the Audit Committee
Keizer (Chair)
Barnes
Intrieri
Number of
2017 Meetings
7
●    Oversees our accounting, financial and external reporting policies and practices, as well as the integrity of our financial statements.
●    Monitors the independence, qualifications and performance of our independent certified registered public accounting firm.
●    Oversees the performance of our internal audit function, the management information systems and operational policies and practices that affect our internal controls.
●    Monitors our compliance with legal and regulatory requirements.
●    Reviews our guidelines and policies as they relateor any independent director who ceases to qualify as independent after election to risk management and the preparation of our Audit Committee’s report included in our proxy statements.
Compensation Committee
MembersRoles and Responsibilities of the Compensation Committee
Ninivaggi (Chair)
Barnes
Everson
Number of
2017 Meetings
6
●    Oversees our compensation and benefit policies, generally.
●    Evaluates the performance of our CEO as related to all elements of compensation, as well as the performance of our senior executives.
●    Approves and recommends to our Board all compensation plans for our senior executives.
●    Approves the short-term compensation and grants to our senior executives under our incentive plans (both subject, in the case of our CEO, if so directed by the Board, to the final approval of a majority of independent directors of our Board).
●    Prepares reports on executive compensation required for inclusion in our proxy statements.
●    Reviews our management succession plan.
Nominating and Governance Committee
MembersRoles and Responsibilities of the Nominating and Governance Committee
Everson (Chair)
Barnes
Cho
Intrieri
Keizer
Ninivaggi
Number of
2017 Meetings
3

●    Assists our Board in determining the skills, qualities and eligibility of individuals recommended for membership on our Board.
●    Reviews the composition of our Board and its committees to determine whether it may be appropriate to add or remove individuals.
●    Reviews and evaluates directors for re-nomination and re-appointment to committees.
●    Reviews and assesses the adequacy of our Corporate Governance Guidelines, Standards of Business Conduct and Directors’ Code of Conduct.
●    Reviews and oversees orientation and continuing education for directors.

●    Reviews and recommends to the Board the form and amount of compensation paid to directors.

Financing Committee
MembersRoles and Responsibilities of the Financing Committee
Intrieri (Chair)
Cho
Keizer

Number of
2017 Meetings
28
●    Reviews and approves our capital markets and financing plans, including our debt, equity or other financing arrangements (including refinancing activity).
●    Reviews the material terms and conditions of our long-term debt and equity financings and issuances, including with respect to bank loans, letter of credit facilities, collateral security or pledge agreements, promissory notes, commercial paper and guarantees.
●    Reviews our dividend policy and approves the amount and frequency of any dividends.
●    Reviews and approves the amount and frequency of dividends, swaps and other transactions.
●    Reviews with management the financial considerations relating to pension and retirement plans.



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8Hertz Global Holdings, Inc. 2018 Proxy Statement

Corporate Governance

Technology Committee
MembersRoles and Responsibilities of the Technology Committee
Barnes (Chair)
Everson
Ninivaggi
Number of
2017 Meetings
4
●    Evaluates technology-related systems architecture for consistency with the our organizational structure, strategy and business objectives.
●    Evaluates the progress of technology projects and systems architecture alternatives.
●    Evaluates the capacity, performance, reliability and competitiveness of our technology-related systems.
●    Reviews the technology budget for alignment with our strategy and goals and makes recommendations to the Board for technology-related investments.
●    Evaluates the effectiveness of technology systems relative to customer service capabilities and performance.
●    Monitors the quality and effectiveness of our cybersecurity initiatives.


Risk Oversight
Risk Oversight — Our Board and Committees
Our Board oversees an enterprise-wide approach to risk management. This approach is designed to improve our long-term performance and enhance stockholder value. A fundamental part of risk management is understanding the risks we face. Also important is management’s role in addressing those risks and understanding what level of risk is appropriate for us. Our Board’s involvement in setting our business strategy is a key part of its assessment of management’s risk threshold and also helps determine an appropriate level of risk for us. Various committees of the Board, also have responsibility for risk management and provide regular reportsis expected to offer to submit an offer of resignation. This offer will then be considered by the Board. The Audit Committee focuses on financial risk, including internal controls. The Audit Committee also annually reviews
Orientation and Director Education. We provide new directors with management our guidelines and policies and the commitment of internal audit resources as they relateorientation materials to risk management. The Technology Committee oversees cybersecurity risk and other technology risks. As described below, the Compensation Committee strives to create compensation incentives that encourage a level of risk-taking behavior consistentfamiliarize them with the Company’s business strategy.
In addition to the committees of the Board, the Company’s management is significantly involved in risk oversight. The Company’s management formed a Risk Management Committee to assist in the identificationcompany and assessment of risks. The Risk Management Committee consists of members of management and is not a formal Board committee. The Risk Management Committee provides the Boardits business. We also provide our directors with added assurance about Hertz’s risk management practices and maintains a lead role in the implementation, coordination, alignment and enhancement of the organization’s global Enterprise Risk Management framework. The Board also participates in a bi-annual enterprise risk management assessment, which is led by the Company’s Enterprise Risk Management Office in the Compliance Department. In addition, the Board annually receives a risk assessment and risk management report from the Enterprise Risk Management Office.
Risk Considerations in our Compensation Programs
In September 2017, the Compensation Committee conducted its annual review of the risk profile of its compensation programs. In connection with this review, the Compensation Committee engaged its independent consultant Frederic W. Cook & Co., Inc. (“FW Cook”), to assist in analyzing the Company’s compensation programs and associated compensation risks. FW Cook,continuing education opportunities with the assistanceobjective of management, prepared a risk profile assessment of the Company’s compensation programs. The Compensation Committee concluded that the risks arising from the Company's compensation programs are not reasonably likely to have a material adverse effect on the Company.maintaining or enhancing their skills and abilities as directors.

Stockholder Communications with the Board
Stockholders and other interested parties who wish to contact our directors may send written correspondence to:
Hertz Global Holdings, Inc.,
Attention: Corporate Secretary
8501 Williams Road
Estero, Florida 33928 Attention: Corporate Secretary.
Communications addressed to directors that discuss business or other matters relevant to the activities of our Board will be preliminarily reviewed by the office of the Corporate Secretary and, thenif appropriate for the Board, distributed either in summary form or by delivering a copy of the communication to the director, or group of directors, to whom they are addressed. Items that are unrelated to the duties and responsibilities of the Board will not be forwarded.
Board Committees and Membership

Our Board’s standing committees are the Audit Committee, Compensation Committee and Governance Committee. Each committee has a written charter, and each charter is available on our website at https://ir.hertz.com/about/Board%20Committees.

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9Hertz Global Holdings, Inc. 2018 Proxy Statement10


Corporate Governance
TABLE OF CONTENTS

Director Nominations
Directors may be nominated byFrom time to time the Board or by stockholdersevaluates the size and structure of the Company in accordance with the Company's By-Laws. The Nominating and Governance Committee recommends to the Board criteria for Board membership, which includes the criteria in our Corporate Governance Guidelines, and when requested by the Board, recommends individuals for membership on the Board. Evaluations of candidates generally involve a review of background materials, internal discussions and interviews with selected candidates as appropriate. Nominees for director are selected on the basis of their business experience, qualifications, attributes and skills, such as relevant industry knowledge, specific experience with technology, accounting, finance, leadership, strategic planning, international markets, independence, judgment, integrity, diversity of backgrounds, the absence of potential conflicts with our interests and such other criteria as may be established by the Board from time to time.its committees. In addition,doing so, the Board considers in lighta variety of factors, including the attributes and experience of the members of our business, each director nominee's experience, qualifications, attributesBoard, the oversight responsibilities required for a company of our size and skills that are identifiedcomplexity, applicable Nasdaq Rules, and trends in corporate governance more generally.
The following table sets forth the biographical information contained in "Election of Directors (Proposal 1)."

To nominate a person to serve on the Board, a stockholder should write to: Hertz Global Holdings, Inc., 8501 Williams Road, Estero, Florida 33928, Attention: Corporate Secretary. Director nominations must be delivered to the Corporate Secretary in accordance with the Company’s By-laws. This generally means the nomination must be delivered not fewer than 90 days nor more than 120 days prior to the first anniversarycomposition of the preceding year’s annual meeting, provided, that if the date of the annual meeting is more than 30 days before or more than 70 days after such anniversary date of the preceding year’s annual meeting, the notice must be delivered not earlier than 120 days prior to the date of such annual meeting and not later than the close of business on the later of the ninetieth day prior to the date of such annual meeting or the tenth day following the day on which public announcementBoard’s committees as of the date of such meeting is first madethis Proxy Statement.
DirectorAuditCompensationGovernance
Colin FarmerChairX
Jennifer FeikinXX
Mark Fields
Vincent J. IntrieriChair
M. Gregory O’Hara
Andrew ShannahanXChair
Evangeline VougessisXX
Thomas Wagner
Wayne “Gil” West
Additional information about each of our standing Board committees follows.
Audit Committee
Members: Jennifer Feikin, Vincent J. Intrieri (Chair), Evangeline Vougessis
Total Meetings in 2023: 9
Primary Responsibilities:

Oversees our accounting, financial and external reporting policies and practices, as well as the integrity of our financial statements and the effectiveness of our systems of internal controls.

Prepares the Audit Committee Report included in our proxy statement.

Monitors the independence, qualifications and performance of our independent registered public accounting firm.

Oversees the performance of our internal audit function, management information systems and operational policies and practices that affect our internal controls.

Monitors our compliance with legal and regulatory requirements.

Oversees treasury and finance matters.
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Oversees our enterprise-wide risk management process, including cybersecurity risks and other technology risks.
Financial Expertise and Financial Literacy of Audit Committee Members
The Board has determined that Mr. Intrieri satisfies the SEC’s criteria for “audit committee financial expert” and the Nasdaq financial sophistication requirement. Additionally, the Board has determined that each member of the Audit Committee has the financial literacy required by the Company. The nomination must contain Nasdaq Rules.
Related Person Transaction Policy and Procedures
In the ordinary course of our business, we engage in millions of rental transactions with customers and procure goods and services from a wide variety of vendors. Some of our customers and vendors may be associated with members of our Board or the Sponsors. We also have relationships and agreements with travel industry participants that may have one or more of our Sponsors or their affiliates as investors, directors or officers.
We maintain a Related Person Transaction Policy and Procedures (the “RPT Policy”) approach that assists the Board in reviewing and approving (or ratifying, if advance approval is not feasible) transactions involving directors, executive officers, director nominees, persons known to the company to be the beneficial owner of more than 5% of our voting securities, and immediate family members of the foregoing (each, a “related person”). Application of the RPT Policy is managed by the Audit Committee.
For purposes of the RPT Policy, a “related person transaction” has the same meaning given to such term under the Securities Exchange Act of 1934 (the “Exchange Act”), which generally is a transaction, arrangement, or relationship since the beginning of the company’s last fiscal year in which:

the company was or is to be a participant;

the amount involved exceeds $120,000; and

any applicable information set forth inrelated person had or will have a direct or indirect material interest.
In reviewing a proposed related person transaction, the Company’s By-laws. The NominatingAudit Committee (or such other disinterested members of a Board committee or the Board, as applicable) will consider the relevant facts and Governancecircumstances it deems appropriate or necessary, including the material terms, relationships involved and rationale for the company to enter into such transaction. If the related person transaction involves a non-employee director or nominee, the Audit Committee will consider and evaluate persons nominated by stockholderswhether the transaction would compromise such director’s status as (i) an independent director under applicable Nasdaq Rules; (ii) a “non-employee director” under Rule 16b-3 of the Exchange Act; or (iii) an independent director under Rule 10A-3 or Rule 10C-1 of the Exchange Act. In addition, under the RPT Policy, a related person transaction should not be approved or ratified unless, after considering all relevant information, it is determined in good faith that the same mannertransaction is in, or is not inconsistent with, the best interests of the company.
The Audit Committee has approved each of the following transactions under the RPT Policy. None of the transactions involve organizations for which any of our independent directors serves as it considers and evaluates other potential directors. The Nominating and Governance Committee also takes into consideration any written arrangements for director nominations the Company is a party to, including the Confidentiality Agreementan officer, partner or controlling stockholder.

During 2022, we entered into a sponsorship agreement with Carl Icahn, described under “Certain RelationshipsGT Racing, which owns a race car competing in the FIA World Endurance Championship circuit. The sponsorship agreement grants Hertz commercial, partnership and Related Party Transactions — branding opportunities for three years. GT Racing is owned by Mr. Wagner. During 2023, Hertz paid GT Racing $7.9 million in connection with the sponsorship.
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During 2023, we entered into an agreement with Trinity Cyber for the provision of hardware, software, and professional services associated with network penetration prevention solutions. Mr. Wagner is the Chair of, and an investor in Trinity Cyber, together with, among others, various funds and other individuals associated with Knighthead. During fiscal 2023, Hertz paid Trinity Cyber $1.05 million for its cybersecurity services.

We are party to various ordinary-course commercial agreements with entities associated with Certares, given Certares’ position as an investor in travel, tourism and hospitality businesses.

Agreements with GBT Travel Services UK Limited (d/b/a American Express Global Business Travel) or its affiliates (collectively, “Amex GBT”): Under the Icahn Group.”agreements, Amex GBT offers our vehicle rentals through its travel service platform, and in return, we pay Amex GBT fees based on the resulting revenue. Amex GBT is partially owned by Certares. Mr. O’Hara serves as its Chairperson. 2023 revenue generated pursuant to the agreements was less than 3% of our consolidated gross revenues.
Corporate Governance
Travel Leaders Group Holdings, LLC (d/b/a Internova Travel Group) (“Internova”): Under our agreement, Internova provides us with rental referrals through associated entities throughout North America. In exchange for these referrals, Hertz pays commissions and fees based on rental volume delivered. Internova is partially owned by Certares and Internova’s chief executive officer is the brother of Mr. O’Hara. In addition, Mr. Farmer serves on Internova’s board of directors. During fiscal year 2023, the revenue generated pursuant to this agreement was less than 1% of our consolidated gross revenues.
Other Relationships. In connection with our bankruptcy proceedings and the Emergence, we entered into a Registration Rights Agreement with various stockholders, including CK Amarillo. The Registration Rights Agreement entitles CK Amarillo to certain demand and “piggyback” registration rights with respect to the shares of our common stock that it holds. In addition, we are required to file and maintain a registration statement covering the shares beneficially owned by CK Amarillo and will be responsible for all registration fees and expenses relating to any qualifying registration.
Executive Sessions
The Audit Committee meets regularly in executive session with specific members of management (e.g., internal audit, the Chief Financial Officer), the independent auditors, and as a committee. The Audit Committee chair presides at all executive sessions.
Compensation Committee
Members: Colin Farmer (Chair), Andrew Shannahan
Total Meetings in 2023: 7
Primary Responsibilities:

Develops and oversees our management compensation and benefit policies and programs, generally.

Evaluates the performance of the CEO as related to all elements of the CEO’s compensation, as well as the performance of our senior management group.
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Reviews and approves (or recommends to our Board) the annual salary, bonus, short-term compensation, equity award grants under our incentive plan, benefits and other compensation components for our CEO and senior management group.

Prepares a Compensation Committee Report on executive compensation required for inclusion in our proxy statement.

Reviews our management succession plans.

Reviews and recommends to our Board the compensation paid to our directors.

Reviews compliance with our Stock Ownership Guidelines applicable to senior management and non-employee directors.
Compensation Process and Procedures
The Compensation Committee engages a compensation consultant to assist in the design of the company’s executive and director compensation programs. The Compensation Committee may also delegate any of its responsibilities to certain subcommittees or to members of management, subject to applicable law and the terms of our incentive plans. For more information about the work of the compensation consultant, plus the Compensation Committee’s processes and procedures for the consideration and determination of executive and director compensation, please see the “Director Compensation” and “Compensation Discussion and Analysis” sections of this Proxy Statement.
Compensation Committee Interlocks and Insider Participation
Directors Farmer and Shannahan served as independent directors and members of the Compensation Committee for 2023. No member of the Compensation Committee was an employee, officer, or former employee or officer of the company. During 2023, none of our executive officers served on the board of directors or compensation committee (or other committee serving an equivalent function) of any entity that had an executive officer serving as a member of our Board or the Compensation Committee.
Equity Grant Practices
In accordance with the terms of our 2021 Omnibus Incentive Plan, directors Farmer and Shannahan have delegated authority to the Chief Executive Officer and Chief Human Resources Officer, together, to grant certain equity awards to employees below the senior management group level. The delegation assists in the timely awarding of sign-on equity grants to new hires. The Compensation Committee reviews the grants made pursuant to the delegation at each of its regularly scheduled meetings. The full Board has retained authority to approve equity grants to directors and individuals who are “officers” under Section 16 of the Exchange Act.
Executive Sessions
The Compensation Committee meets regularly in executive session with its independent compensation consultant and as a committee. The Compensation Committee chair presides at all executive sessions.
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Governance Committee
Members: Colin Farmer, Jennifer Feikin, Andrew Shannahan (Chair), Evangeline Vougessis
Total Meetings in 2023: 4
Primary Responsibilities:

Reviews the size, structure, composition and functioning of our Board has adopted Corporate Governance Guidelines containing standards for the Nominating and Governance Committee to determine director qualifications. The Corporate Governance Guidelines provide that the Nominating and Governance Committee,its committees.

Assists our Board in making recommendations about nominees to the Board, will:

review candidates’ qualificationsidentifying qualified candidates for membership on the Board based on the criteria approvedand recommending nominees for approval by the Boardour Board.

Reviews and taking into account the enhanced independence, financial literacy and financial expertise standards that may be required under law or NYSE rules for committee membership purposes;

in evaluating currentevaluates directors for re-nomination to the Board assessand re-appointment to committees.

Reviews and assesses the performance and independence of such directors; and

periodically review the composition of the Board in light of the current challenges and needs of the Board and the Company, and determine whether it may be appropriate to add or remove individuals after considering issues of judgment, diversity, age, skills, background, experience and independence.
The Corporate Governance Guidelines also contain policies regarding director independence, the mandatory retirement age of directors, simultaneous service on other boards and substantial changes relating to a director’s affiliation or position of principal employment. Among other things, the guidelines establish responsibilities for meeting preparation and participation, the evaluation of our financial performance and strategic planning. Copiesadequacy of our Corporate Governance Guidelines, as well as our written Directors’ CodeStandards of Business Conduct and Ethics (the “Directors’ Codeother corporate governance-related documents.

Reviews and oversees director orientation and continuing education.

Reviews and oversees corporate responsibility strategy and performance.
Corporate Responsibility Matters
We are committed to ensuring appropriate oversight and accountability of Conduct”) applicablecorporate responsibility. Management sets our corporate responsibility strategy, establishes key performance indicators for corporate responsibility matters and drives execution of initiatives throughout our business. The Governance Committee receives regular reports on our corporate responsibility strategy and performance.
Executive Sessions
The Governance Committee meets regularly in executive session. The Governance Committee chair presides at all executive sessions.
Director Nomination Process
The Governance Committee is responsible for recommending candidates for the Board. When re-nominating incumbent Board members or nominating new Board members, the Governance Committee reviews whether the individual has the appropriate experience, skills and other qualifications to support our Board are available without charge on the “Investor Relations — About Hertz—Governance Documents” portion of our website, www.hertz.com.


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10Hertz Global Holdings, Inc. 2018 Proxy Statement

Corporate Governance

Director Election Standards
The Company maintains a “majority” voting standard for uncontested elections. For a nominee to be elected to our Board, the nominee must receive more “for” than “against” votes. In accordance with our By-laws and Corporate Governance Guidelines, each director has submitted, or upon his or her nomination will submit, a contingent resignation to the Chairrole as one of the Nominatingworld’s leading car rental companies and Governance Committee. The resignation will become effective only if the director fails to receive a sufficient number of votes for re-election and the Board accepts the resignation. In the event of a contested director election, a plurality standard will apply.
Our Board Leadership
As indicated in our Corporate Governance Guidelines, the Board believes it is important to retain its flexibility to allocate the responsibilities of the offices of the Chair and CEO in a manner that isleader in the best interestsfuture of our Company. Themobility. For incumbent Board believes thatmembers, the decision as to who should serve as Chair and CEO, and whetherGovernance Committee also considers the offices should be combined or separate, should be assessed periodically bydirector’s performance over the Board, and thatprevious year.
In its assessment of director candidates, the Board should not be constrained by a rigid policy mandating the structure of such positions. The Board currently believes that the most effective and efficient leadership structure for our Company is for Ms. Marinello to serve as CEO while Mr. Keizer serves as our Independent Non-Executive Chair of the Board (“Independent Non-Executive Chair”).

The Board believes that the current leadership structure benefits the Company by delineating separate roles of management and oversight over management. Our CEO and her management team provide the overall strategy and day-to-day leadership for our Company, and the Board, along with the Independent Non-Executive Chair, provides oversight and evaluates the performance of management. The Independent Non-Executive Chair, in consultation with the CEO, has responsibility for chairing and determining the length and frequency of Board meetings, as well as setting the agenda for such meetings. The Independent Non-Executive Chair also sets the agenda for, and chairs, the Board’s regularly-scheduled executive sessions in which management (other than Ms. Marinello)Governance Committee does not participate. In addition to these regularly-scheduled executive sessions oftake a formulaic approach. Instead, the Board, our directors held three executive sessions in 2017 where only our independent directors attended, without the presence of our CEO or other members of management. The Independent Non-Executive Chair presided to facilitate the discussion.
Policy on Diversity
The Corporate Governance Guidelines and the Nominating and Governance Committee charter specify that the Nominatingconsiders each prospective nominee’s personal and Governance Committee consider several factors, including diversity, when evaluating or conducting searches for directors.professional experiences and background, ability, integrity and diversity. The Nominating and Governance Committee interprets diversity broadly to meanbroadly. The Governance Committee, and the Board, believe that our directors, collectively, should bring a variety of opinions, perspectives, personal and professional experiences, and backgrounds such asto the Board. Diversity can come from international and multicultural experience and understanding, as well as other differentiating characteristics, includingsuch as race, ethnicity, gender, sexual orientation, or veteran or disability status. As stated in our Corporate Governance Guidelines, the Board is committed to seeking out female
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and gender.minority candidates, as well as candidates with diverse backgrounds, experiences and skills when conducting a director search.
Certain RelationshipsThe table below provides information, as of March 25, 2024, regarding our directors’ self-identified gender and Related Party Transactionsdemographic background in accordance with Nasdaq Rules.
Board Diversity Matrix
Total Number of Directors9
FemaleMaleNon-BinaryDid Not Disclose
Gender
Part I: Gender Identity
Directors2700
Part II: Demographic Background
African American or Black0000
Alaskan Native or Native American0000
Asian0000
Hispanic or Latinx0000
Native Hawaiian or Pacific Islander0000
White2700
Two or More Races or Ethnicities0000
LGBTQ+0
Did Not Disclose Demographic0

The Company has not adopted a standalone, written policyIn identifying prospective director candidates for the review and approval of transactions with related parties; however,Board, the Company utilizes quarterly and annual review procedures that determine whether transactions are in compliance with regulatory requirements. The Nominating and Governance Committee is charged with reviewing and approving each transaction that involves the Company or any of its affiliates, on one hand, and (directly or indirectly) a director or a member of his or her family or any entity managed by any such person, on themay seek referrals from professional search firms, other hand, unless the Nominating and Governance Committee determines that the approval or ratification of such transaction should be considered by all of the disinterested members of the Board.Board, management, stockholders, and other sources. The Governance Committee also may, but need not, retain a professional search firm to assist it in these efforts.
The Governance Committee will consider director candidates recommended by stockholders, and its process and criteria for analyzing such a candidate do not differ from that applied when a candidate is recommended by another source. Recommendations should be in writing and include supporting material the stockholder considers appropriate in support of that recommendation. In all events, recommendations of candidates by stockholders must include information that would be required under the rules of the SEC to be included in a proxy statement soliciting proxies for the election of such candidate. Stockholders wishing to propose a candidate for consideration may do so by submitting the above information to the attention of the Corporate Secretary, 8501 Williams Road, Estero, Florida 33928. Stockholders also must satisfy the notification, timeliness, consent, and information requirements set forth in our Bylaws, as described under “Information about the 2024 Annual Meeting — Proposals for 2025 Annual Meeting of
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Stockholders.” All recommendations for nomination received by the Corporate Secretary that fully satisfy our Bylaws’ requirements relating to director nominations will be presented to the Governance Committee for its consideration.
Risk Oversight
Our senior leadership is responsible for identifying, assessing, and managing our exposure to risk. The Board hasand its committees play an active role in overseeing management’s activities and evaluating whether management’s operating and financial plans are balanced from a risk/reward perspective. The Board and its committees perform this oversight through a variety of mechanisms. For example, at the full Board level, the Board receives a strategic plan presentation from management each year, and this presentation generally covers management’s expectations for the upcoming three-year period. The Board also adoptedreviews management’s proposed annual operating plan each year. By engaging with management on both strategic and annual planning, the written Directors’ CodeBoard can evaluate risk across multiple time-horizons, including long-term (e.g., risks and opportunities related to the future of Business Conductmobility generally), medium term (e.g., risks and Ethics applicableopportunities across the rolling three-year periods generally aligned with our strategic planning cycle), and shorter periods (e.g., risks and opportunities more relevant to our current year plans).
Presentations from and discussions with management are the primary means by which the Board oversees risk. However, the Board also engages in discussions with outside advisors from time-to-time. The Board also relies on the work of its various committees, where more focused risk oversight can occur. Additional detail on the role of the Board’s committees in risk oversight follows.
Audit Committee Oversight
The Audit Committee reviews reports from management and discusses policies with respect to significant enterprise-wide risks facing the company, including, but not limited to financial risks such as treasury risks, cybersecurity and information technology risks, and how such risks are being identified, assessed and managed by the company and management. In addition, the Audit Committee is responsible for overseeing risks related to the company’s financial condition (including matters such as liquidity, debt levels, credit ratings and interest rate risk exposure), capital structure (including sources and uses of capital), and long-term financing strategy. The Audit Committee oversees our management of financial risks by, among other things, reviewing our significant accounting policies, maintaining oversight of our internal audit function, holding regular executive sessions with our Chief Financial Officer and Chief Audit Executive, and engaging in regular discussion with representatives of our independent auditors. The Audit Committee oversees our management of compliance risk by receiving regular legal, compliance and regulatory updates from legal counsel, including, from time-to-time, outside counsel. Our management provides an enterprise risk management report to the Audit Committee on a regular basis, and this report catalogues the top risks that management believes to be facing the company. The Chair of the Audit Committee reports to the Board on the Committee’s activities.
Compensation Committee Oversight
The Compensation Committee reviews the relationship between our compensation programs and risk and maintains a series of policies and practices to reduce risk in our compensation programs. These policies and practices include, without limitation, those described under “Compensation Discussion and Analysis — Stock Ownership Guidelines and Hedging and Pledging Policy” and “Compensation Discussion and Analysis — Clawback Policy.” In addition, consistent with our stockholders’ preference, last indicated at the Company has adopted the written Standards2023 annual meeting of Business Conduct, which require all employees, officers and directorsstockholders, our stockholders are given an opportunity to avoid conflicts of interests.
vote, on an advisory basis, at each annual meeting to approve our named executive officer compensation.
The Directors’ CodeCompensation Committee also oversees aspects of Business Conduct and Ethics is applicabletalent risk. For example, the Compensation Committee receives an annual succession planning presentation from management during which potential
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successors to all Board members and provides guidance for handling unforeseen situations that may arise, including conflictssenior leadership roles are discussed. The Chair of interest. Pursuantthe Compensation Committee reports to the Directors’ CodeBoard on the Compensation Committee’s activities.
Governance Committee Oversight
The Governance Committee assists the Board in managing risks associated with Board organization, membership, and structure. The Governance Committee also assists management in the oversight of Business Conductsustainability and Ethics, a conflict of interest may arise when a Board member’s private interest interferes in any way — or even appearscorporate responsibility-related risks. The Committee reviews the company’s policies and programs related to interfere — with the interestsmaterial corporate responsibility issues. The Chair of the Company as a whole. The Directors’ Code of Business Conduct and Ethics specifies that a conflict of interest may include, among other things,Governance Committee reports to the following:Board on the Governance Committee’s activities.



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11Hertz Global Holdings, Inc. 2018 Proxy Statement18


Corporate Governance
TABLE OF CONTENTS

DIRECTOR COMPENSATION
when a Board member or a member of his or her family takes actions or has interests that may make it difficult forThe Compensation Committee recommends the non-employee director compensation program to the Board memberfor approval annually. In setting director compensation, the Compensation Committee receives input from Frederic W. Cook & Co., Inc. (“FW Cook”), its independent compensation consultant, on factors to make decisionsconsider when recommending director compensation to the Board, including the time commitment and skill level required to serve on behalf of the Company objectively and effectively;Board, as well as broader market practices.

where a Board memberThe Compensation Committee aims to set director compensation levels at or a member of his or her family has a financial interest in, or is engaged, directly or indirectly,near the market median relative to directors at companies in the managementsame peer group that is used for purposes of determining our executive compensation. This peer group includes our direct public competitor and companies that bear substantial similarities to our business model, with which we compete for talent, and which are comparable to us based on revenues, market capitalization, size, industry and/or scope of operations. Providing a competitive compensation package enables us to attract and retain highly qualified directors.
2023 Program Summary
For 2023, each eligible non-employee director received an organization that deals with the Companyannual retainer of $275,000 for serving as a supplier, contractor, purchaser or distributor of the Company’s products or services, or is a competitor; and

where a Board member renders services to another organization or individual as an employee, agent, consultant or director if the organization or individual is doing or seeking to do business with the Company or is a competitor.
Pursuant to the Directors’ Code of Business Conduct and Ethics, any member of our Board, who believes he or she haspayable $100,000 in cash and $175,000 in restricted stock units (“RSUs”). The 2023 program reflected an actual or potential conflictincrease of interest with us is obligated to notify$15,000 in the Chairvalue of the NominatingRSUs granted to each director from the value granted in 2022. The Compensation Committee and Governance CommitteeBoard approved this increase following the Compensation Committee’s review of the program with FW Cook. With the increase, the annual retainer for the 2023 program was positioned at the 50th percentile of the peer group.
Additionally, eligible non-employee directors serving as promptlycommittee chairs were entitled to the following annual fees for 2023, paid in cash:
Audit Committee Chair$50,000
Compensation Committee Chair$25,000
Governance Committee Chair$15,000
There was no change to the committee chair fees in 2023 from those paid in 2022.
As was the case in 2022, directors associated with Knighthead or Certares received $1 during 2023 for serving as practicable. Thata member should not participate in any decision byof our Board or anyas chair of a committee, in lieu of the cash and equity compensation described above.
During 2023, each of our Board, thatnon-employee directors (including directors associated with Knighthead or Certares) was also entitled to free worldwide car rentals through our Director Car Rental Program. For all non-employee directors who served at any time during 2023, this benefit continues for 15 years following the director’s retirement from the Board. In retirement, the benefit provides the former director with free rentals for up to 90 days in any way relatescalendar year. This benefit was eliminated for any non-employee director whose service on the Board first begins on or after April 1, 2023.
Also during 2023, non-employee directors were entitled to participate in the matter that gives risecompany’s vehicle purchase programs for limited edition vehicles, pursuant to which individuals are provided the conflict or potential conflict of interestopportunity to purchase a Special Edition vehicle from the company, approximately at cost, so long as the individual agrees not to
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sell such vehicle until the issue has been resolvedexpiration of a mandatory holding period. The company may also engage, from time to the satisfaction of the Chair of the Nominating and Governance Committee or the Board.time, in ordinary course automobile sales transactions with non-employee directors through our car sales channel.
The Standards of Business Conduct are applicable to all employees, officers and directors of the Company and its subsidiaries. The Standards of Business Conduct generally prohibit employees from maintaining outside business or financial interests or engaging in outside business or financial activity that conflicts with the interests of the Company.
The following is a description of certain relationships and transactions that existed or that we have entered into withWe also reimburse our directors major stockholdersfor reasonable and certain other related personsnecessary expenses they incur in performing their duties as directors.
Cash fees for Board and committee service are payable quarterly in arrears. Amounts are prorated for directors who do not serve for the previous two fiscal years, as well as certain other transactions.
Agreements with the Icahn Group

On June 30, 2016, the Company entered into a confidentiality agreement (the “Confidentiality Agreement”) with Carl Icahn, High River Limited Partnership, Hopper Investments LLC, Barberry Corp., Icahn Partners LP, Icahn Partners Master Fund LP, Icahn Enterprises G.P. Inc., Icahn Enterprises Holdings L.P., IPH GP LLC, Icahn Capital LP, Icahn Onshore LP, Icahn Offshore LP, Beckton Corp., Vincent Intrieri, Samuel Merksamer and Daniel Ninivaggi (collectively, the “Icahn Group”). Pursuantentire quarter. A director may elect to the Confidentiality Agreement, until the date that the Icahn Group no longer has a representative on our Board, the Icahn Group agrees to vote allreceive, in lieu of its shares of common stock of the Company in favor of the election of all of our director nominees at each annual or special meeting of our Company.
In addition, our Company, High River Limited Partnership, Icahn Partners LP and Icahn Partners Master Fund LP entered into a registration rights agreement, dated June 30, 2016 (the “Registration Rights Agreement”). Pursuant to the Registration Rights Agreement, among other things, and subject to certain exceptions, we agreed to effect up to two demand registrations with respect tosuch quarterly cash fees, fully vested shares of our common stock held by membershaving an equivalent fair market value on the date the cash compensation is payable. In addition, directors may elect to defer receipt, on a tax-deferred basis, of such fully vested shares and/or the equity portion of the Icahn Group. We also agreedannual retainer and receive phantom shares. Any director electing to provide, with certain exceptions, certain piggyback registration rights with respect toreceive phantom shares will receive actual shares of our common stock held by membersin settlement promptly following the date such director ceases to serve on our Board (other than following a removal for cause, in which case the phantom shares are forfeited), or, if earlier, upon a change in control of the Icahn Group.company.
Eligible directors are granted the equity portion of the annual retainer following each year’s annual meeting of stockholders and the award vests on the earlier of the business day immediately preceding the company’s next annual meeting and the date on which the director ceases to serve on our Board (other than following a removal for cause, in which case the shares are forfeited). In the normal course of business, the Company purchases goods and services from entities controlled by Carl Icahn and his affiliates, including The Pep Boys - Manny, Moe & Jack. During the year ended December 31, 2017, the Company purchased approximately $13 million worth of goods and services from these related parties.
Transactions and Agreements with Former Hertz Holdings
In November 2015, Hertz entered into a master loan agreement with former Hertz Holdings for a facility size of $650 million with an expiration in November 2016 (the “2015 Master Loan”). The amount due from former Hertz Holdings under the 2015 Master Loan as of December 31, 2015 was $345 million, representing advances under the 2015 Master Loan and any accrued but unpaid interest. Prior to the Spin-Off,2023, the Board approved, and Hertz paid, a non-cash dividendmodified its equity grant process for directors appointed mid-year to Hertz Investors, Inc. consistingclarify that such directors will receive an initial, prorated grant on the first trading day of the full rights tomonth following the receivable due from former Hertz Holdings under the 2015 Master Loan in the amountdate of $334 million plus accrued interest. Hertz Investors, Inc. declared and paid the same dividend to former Hertz Holdings; thereby settling the amount receivable from former Hertz Holdings.appointment.


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12Hertz Global Holdings, Inc. 2018 Proxy Statement

Corporate Governance

On June 30, 2016, Hertz entered into a master loan agreement with the Company for a facility size of $425 million with an expiration in June 2017 (the “2016 Master Loan”). The interest rate was based on the U.S. Dollar LIBOR rate plus a margin. As of December 31, 2016, there was $102 million outstanding under the 2016 Master Loan representing advances and any accrued but unpaid interest. Additionally, Hertz had due to an affiliate the amount of $65 million as of December 31, 2016, which represented a tax related liability to the Company.
In June 2017, upon expiration of the 2016 Master Loan, Hertz entered into a new master loan agreement with the Company for a facility size of $425 million with an expiration in June 2018 (the "2017 Master Loan") where amounts outstanding under the 2016 Master Loan were transferred to the 2017 Master Loan. The interest rate is based on the U.S. Dollar LIBOR rate plus a margin. As of December 31, 2017, there was $107 million outstanding under the 2017 Master Loan representing advances and any accrued but unpaid interest. Additionally, Hertz had due to an affiliate the amount of $65 million as of December 31, 2017, which represents a tax related liability to the Company.

Other Relationships
In connection with its vehicle rental businesses, the Company enters into millions of rental transactions every year involving millions of customers. In order to conduct those businesses, the Company also procures goods and services from thousands of vendors. Some of those customers and vendors may be affiliated with members of the Company’s Board. The Company believes that all such rental and procurement transactions involved terms no less favorable to the Company than those that it believes would have been obtained in the absence of such affiliation. It is Company management’s policy to bring to the attention of the Nominating and Governance Committee or the Board any transaction with a related party, even if the transaction arises in the ordinary course of business.

The Company has an agreement with Lyft, Inc. (“Lyft”) pursuant to which the Company offers vehicles under specified rental agreements to drivers on the Lyft platform in various U.S. markets.  Affiliates of Carl Icahn own a non-controlling minority interest in Lyft, and a former employee of one of Carl Icahn’s companies serves on Lyft’s board of directors.

In January 2018, Hertz entered into a Master Motor Vehicle Lease and Management Agreement (the “767 Lease Agreement”) pursuant to which Hertz granted 767 Auto Leasing LLC (“767”), an entity affiliated with the Icahn Group, the option to acquire certain vehicles from Hertz at rates aligned with the rates at which Hertz sells vehicles to third parties.  Hertz will lease the vehicles purchased by 767 under the 767 Lease Agreement, or from third parties, under a mutually developed fleet plan and Hertz will manage, service, repair, sell and maintain those leased vehicles on behalf of 767.  Hertz will rent the leased vehicles to transportation network company drivers, including Lyft drivers, from rental counters within locations leased or owned by affiliates of 767, including locations operated under a master lease agreement with The Pep Boys - Manny, Joe & Jack. The 767 Lease Agreement has an initial term of 18 months and is subject to automatic six month renewals thereafter, unless terminated by either party (with or without cause) prior to the start of any such six-month renewal. 767’s payment obligations under the 767 Lease Agreement are guaranteed by American Entertainment Properties Corp., an entity affiliated with Carl Icahn.

Indemnification Agreements
The Company is a party to indemnification agreements with each of its directors. The indemnification agreements provide the directors with contractual rights to the indemnification and expense advancement rights provided under the Company’s By-laws, as well as contractual rights to additional indemnification as provided in the indemnification agreements.advancement.

Director Stock Ownership Guidelines

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13Hertz Global Holdings, Inc. 2018 Proxy Statement


2017 Director Compensation
The Nominating and Governance Committee recommended, andEach of our Board determined, that non-employee directors, areother than non-employee directors affiliated with Knighthead or Certares, is required to be compensated for their service on the Board as described below. Directors who are employees of the Company receive no additional compensation for serving as directors.

On an annual basis when determining compensation, our Nominating and Governance Committee considers market data for our Peer Group, which is the same group of companies used for our executive compensation review (see "Compensation Discussion and Analysis - Peer Group" below), and input from FW Cook regarding market practices for director compensation. The Nominating and Governance Committee intends to set director compensation levels at or near the market median relative to directors at companies of comparable size, industry and scope of operations in order to ensure directors are paid competitively for their time commitment and responsibilities. Providing a competitive compensation package is important because it enables us to attract and retain highly qualified directors who are critical to our long-term success.

Annual Compensation

Each non-employee director receives annual compensation of $85,000 in the form of an annual cash retainer, $125,000 in the form of an annual equity retainer, which is paid in the form of restricted stock units ("RSUs"), and additional annual fees for serving as chair of the Board, chair of a committee or a member of a committee.
Annual Director CompensationAdditional Annual Compensation
Annual Retainer. Each director receives $210,000 as an annual retainer payable $85,000 in cash and $125,000 in RSUs.
Chair.  The Chair of the Board receives an additional $250,000 in shares of common stock of the Company. Effective as of January 1, 2018, this fee is payable 50% in cash and 50% in shares of our common stock.

Audit Committee.  The Chair of the Audit Committee receives an additional $35,000 in cash, and each other member of the Audit Committee receives an additional $17,500 in cash.

Compensation Committee.  The Chair of the Compensation Committee receives an additional $30,000 in cash, and each other member of the Compensation Committee receives an additional $15,000 in cash.

Nominating and Governance Committee.  The Chair of the Nominating and Governance Committee receives an additional $25,000 in cash, and each other member of the Nominating and Governance Committee receives $12,500 in cash.

Financing Committee.  The Chair of the Financing Committee receives an additional $25,000 in cash, and each other member of the Financing Committee receives $12,500 in cash.

Technology Committee.  The Chair of the Technology Committee receives an additional $25,000 in cash, and each other member of the Technology Committee receives $12,500 in cash.

Under the terms of the Hertz Global Holdings, Inc. 2016 Omnibus Incentive Plan (the "2016 Omnibus Plan"), no non-employee director shall receive compensation more than $750,000 in any calendar year. Under the Director Compensation Policy, if a Lead Director is appointed, then he or she is entitled to receive an additional $100,000 annual cash retainer in addition to the fees listed above. Because the Board has appointed an Independent Non-Executive Chair, the Company has not appointed a Lead Director.

Cash fees or fees paid inown shares of our common stock equal in value to five times one year’s annual cash retainer. Directors are permitted to count towards the target ownership levels shares owned outright or in trust and 50% of the value of phantom shares and time-based RSUs.
The current non-employee and non-affiliated directors serving as such at the time the Director Stock Ownership Guidelines were first approved are required to achieve the target ownership level within five years of November 9, 2021. Other current non-employee directors are required to achieve the target ownership level within five years of the date of their election or initial appointment. Until the ownership requirements are met, non-employee directors are generally restricted from selling more than 50% of their equity holdings in the company.
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2023 Director Compensation Table
The table below summarizes the compensation paid to our non-employee directors for fiscal year 2023.
Name
Fees Earned or
Paid in Cash
(1)
($)
Stock
Awards
(2)(3)
($)
All Other
Compensation
(4)
($)
Total
($)
Fran Bermanzohn(5)
95,556227,899323,455
Colin Farmer17,8837,884
Jennifer Feikin100,000174,9941,885276,879
Mark Fields100,000174,9946,526281,520
Vincent J. Intrieri150,000174,9943,456328,450
Jeffrey Nedelman(5)
14,4174,418
M. Gregory O’Hara127,65727,658
Andrew Shannahan1272273
Evangeline Vougessis100,000174,9944,711279,705
Thomas Wagner13,6893,690
(1)
All compensation is for services rendered as directors for service on our Board, including annual retainer fees and committee service arechair fees (whether payable quarterly in arrears. A director may elect, annuallycash or in advance,shares of common stock) as set forth above. Ms. Bermanzohn, Mr. Fields and Mr. Intrieri received 100% of fees payable in cash. Ms. Feikin and Ms. Vougessis elected to receive shares100% of our common stock having the same fair market value


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14Hertz Global Holdings, Inc. 2018 Proxy Statement

Director Compensation

fees that would otherwise be payable in lieu of such cash fees. A director may elect to receive shares of phantom stock rather than receiving cash fees if the requirements for such deferral are satisfied under applicable tax law. A director may elect to defer settlement and payout of the portion of the annual retainer provided in the form of stock or stock-based awards ifphantom shares. For the requirements for such deferral are satisfied under applicable tax law. Any director electing to receiveyear ended December 31, 2023, Ms. Feikin and Ms. Vougessis were each issued 7,343 phantom shares would receive actual sharesshares.
(2)
For Ms. Feikin, Mr. Fields, Mr. Intrieri and Ms. Vougessis, reflects the aggregate grant date fair value of 10,703 RSUs granted on May 17, 2023. The number of RSUs granted was determined by dividing $175,000 by the closing market price of our common stock on the earlierdate of separationgrant. For Ms. Bermanzohn, reflects the aggregate grant date fair value of 10,703 RSUs granted on May 17, 2023, as well as 3,151 RSUs granted on January 17, 2023, for her service from service and a changesuch date until May 16, 2023. The number of RSUs granted to Ms. Bermanzohn on January 17, 2023, was determined by dividing $52,893 by the closing market price of our common stock on the date of grant. For each grant included in controlthis column, the grant date fair value was computed pursuant to FASB ASC Topic 718 as of the Company, and deferreddate of grant. Assumptions used in the calculation of these amounts are included in Note 8 entitled “Stock-Based Compensation” in the notes to our consolidated financial statements included in the Annual Report on Form 10-K filed with the SEC on February 12, 2024 (the “2023 Annual Report”). The RSUs (or deferred shares of common stock) would be settled within 30 days following such date.

RSUs are granted to directors aftereach director on May 17, 2023 generally vest in full on the Company’s annual stockholder meeting and, provided the director is still serving on our Board, the RSUs vest onearlier of the business day immediately preceding our 2024 Annual Meeting and the Company’s next annual meeting of stockholders. Our non-employee directors aredate on which the director ceases to serve on our Board, subject to stock ownership requirementsany deferral as discussed under “Stock Ownership Guidelinesdescribed above. The RSUs granted to Ms. Bermanzohn on January 17, 2023 vested on May 16, 2023.
(3)
The following table provides a summary, as of December 31, 2023, of the aggregate number of unvested RSUs outstanding and Hedging Policy–Stock Ownership Guidelines” below.vested deferred awards for each of our non-employee directors.

We also reimburse our directors for reasonable and necessary expenses they incur in performing their duties as directors, and our directors are entitled to
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NameUnvested RSUs Outstanding (#)Vested Deferred Awards (#)
Fran Bermanzohn10,703
Colin Farmer
Jennifer Feikin10,70327,918
Mark Fields10,70310,031
Vincent J. Intrieri10,70318,684
Jeffrey Nedelman
M. Gregory O’Hara
Andrew Shannahan
Evangeline Vougessis10,70331,050
Thomas Wagner
(4)
Each amount reflects the value of free worldwide car rentals through Hertz. Any non-employee director who servesunder the company’s Director Car Rental Program.
(5)
Ms. Bermanzohn resigned from the Board effective March 19, 2024 and Mr. Nedelman resigned from the Board effective January 19, 2024.
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AUDIT MATTERS
Proposal 2: Ratification of the Appointment of Ernst & Young LLP as Our Independent Auditor for at least five years will, after retirement from such service as a director, be eligible for Hertz #1 Club Platinum Card status and free worldwide car rentals up to a maximum of 90 days each year for fifteen years after his or her retirement. For services rendered during the year endedFiscal Year Ending December 31, 2017, our non-employee directors received2024
The Audit Committee is directly responsible for the following compensation:
2017 Non-Employee Director Compensation Table
Name
Fees Earned
or Paid
in Cash(1)
($)
Stock
Awards(2)
($)
Total
($)
David Barnes151,637
125,000
276,637
SungHwan Cho51,374
125,000
176,374
Carolyn Everson(3)(4)
135,971
125,000
260,971
Vincent Intrieri(3)(4)
136,943
125,000
261,943
Henry Keizer393,472
125,000
518,472
Linda Fayne Levinson(5)
42,797

42,797
Samuel Merksamer(5)
55,000

55,000
Daniel Ninivaggi136,637
125,000
261,637
(1)All compensation is for services rendered as directors for service on the Company’s Board, including annual retainer fees and committee and chair fees (whether payable in cash or in shares of common stock) as set forth above.
(2)The value disclosed is the aggregate grant date fair value of 13,270 RSUs of the Company granted to each eligible director. The grant date fair value was computed pursuant to FASB ASC Topic 718 and the awards were issued on May 31, 2017. Assumptions used in the calculation of these amounts are included in the Note on Stock-Based Compensation to the Notes to our consolidated financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2017 (“2017 Annual Report”).
(3)As of December 31, 2017, Ms. Everson owned 10,972 phantom shares and Mr. Intrieri owned 10,915 phantom shares.
(4)Elected to receive fees that would otherwise be payable in cash in the form of phantom shares.
(5)Ms. Fayne Levinson resigned from the Company’s Board on January 2, 2017. Mr. Merksamer did not stand for reelection in 2017.



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15Hertz Global Holdings, Inc. 2018 Proxy Statement


Ratificationappointment, compensation, retention and oversight of Appointment of Independent Registered Accounting Firm (Proposal 2)
Ourthe independent registered public accounting firm retained to audit the company’s financial statements. The Audit Committee has appointed PricewaterhouseCoopersErnst & Young LLP (“EY”) as the Company’scompany’s independent registered certified public accounting firm for the fiscal year endedending December 31, 2018. Our2024. EY has served as the independent registered public accounting firm for the company since 2019. The Audit Committee believes that PricewaterhouseCoopers LLP is well-qualified and that the ratificationretention of appointmentEY as our independent registered public accounting firm is in the best interests of the Companycompany and itsour stockholders.
PricewaterhouseCoopers LLP has served The Audit Committee and Board request that stockholders ratify the appointment of EY as theour independent registered certified public accounting firm for the Company or former Hertz Holdings since 1994. Wefiscal year ending December 31, 2024.
While stockholders are not required to have our stockholders ratify the appointment of PricewaterhouseCoopers LLPEY as our independent registered certified public accounting firm, but we are doing sorequesting stockholders to ratify such appointment because we believe it is a good corporate practice. Thevalue our stockholders’ views. If the stockholders do not ratify the appointment, the Audit Committee will consider, butreconsider the appointment. Even if the appointment of EY is not obligated to abideratified by stockholders, the outcome of this vote in determining whether to engage PricewaterhouseCoopers LLP in 2019 or another independent registered certified public accounting firm without submitting the matter to our stockholders. The Audit Committee in its discretion may direct the appointment ofstill select a different independent registered certified public accounting firm at any time during the year if the Audit Committeeit determines that such a change would be in ourthe best interests of the company and our stockholders' best interests. A representativestockholders.
Representatives of PricewaterhouseCoopers LLP willEY are expected to be present and available to answer appropriate questions at the 20182024 Annual Meeting with theand will have an opportunity to make a statementstatements during the meeting if he or she so desires and to respond to appropriate questions which are submitted in advance.they desire.

The Audit Committee is solely responsible for the appointment, retention, compensation and oversight of the independent registered certified public accounting firm and annually reviews the firm's qualifications. In support of these reviews, the Audit Committee considers, among other things:

the firm's performance in preparing or issuing an audit report or performing other audit, review or attest services for the Company;

the firm's independence and objectivity;

the firm's proposed audit scope for adequacy of coverage; and

the firm's internal quality-control procedures and other data on audit quality and performance.
Required Vote to Approve the Proposal
A majority of shares present and entitled to vote is required to approve this proposal. Under applicable Delaware law, abstentions are counted as shares entitled to vote at the 2018 Annual Meeting and therefore will have the same effect as a vote “against” this proposal. Broker non-votes will have no effect in determining the outcome of this proposal.
ü

Our Board recommends that stockholders vote “FOR” the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for fiscal year 2018.



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16Hertz Global Holdings, Inc. 2018 Proxy Statement


Audit and Other Fees
FeesThe fees for professional services performed by the Company’s independent registered certified public accounting firm, PricewaterhouseCoopers LLP,EY during fiscal years 20172023 and 20162022 were as follows:
Audit and Other Fees (in millions)20232022
Audit Fees(1)
$12$10
Audit-Related Fees(2)
$2$1
Tax Fees
All Other Fees
Total$14$11
(1)
Audit and Other Fees (in millions)20172016
Audit fees(1)
$14
$14
Audit-related fees(2)
2
1
Tax fees(3)
1
1
Total$17
$16
Audit fees were for services rendered in connection with (i) the audit of the financial statements included in the Annual Reports on Form 10-K of the company and its wholly-owned subsidiary, The Hertz Corporation (“THC”), (ii) reviews of the financial statements included in the company and THC’s Quarterly Reports on Form 10-Q, (iii) attestation of the effectiveness of internal controls over financial reporting for the company and THC, (iv) statutory audits and (v) providing comfort letters in connection with financing transactions.
(1)Audit fees were for services rendered in connection with (i) the audit of the financial statements included in the Company’s and Hertz’s Annual Reports on Form 10-K, (ii) reviews of the financial statements included in the Company’s and Hertz’s Quarterly Reports on Form 10-Q, (iii) attestation of the effectiveness of internal controls over financial reporting for the Company and Hertz, (iv) statutory audits and (v) providing comfort letters in connection with our financing transactions. Audit fees related to the Company's discontinued operations were $1 million for the year ended December 31, 2016. See Note 3, “Discontinued Operations” to the Notes to the Company’s consolidated financial statements included in its 2017 Annual Report for further information regarding the Spin-Off.
(2)Audit-related fees were for services rendered in connection with due diligence and assurance services and employee benefit plan audits.
(3)Tax fees related to our Like Kind Exchange Program and tax audit assistance.

(2)
Audit-related fees were for services rendered in connection with due diligence and assurance services and employee benefit plan audits.
Pre-Approval Policy
Our Audit Committee’s charter requires the Audit Committeeit to pre-approve all audit and permitted non-audit services to be performed by our independent registered certified public accounting firm; however,firm, and the Audit Committee annually adopts
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23

a pre-approval policy setting forth the types of services and amounts subject to pre-approval for the fiscal year. The Audit Committee is also permitted to delegate pre-approval authority to the Chair of the Audit Committee, who must then provide a report to the full Audit Committee at its next scheduled meeting. All audit and non-audit fees were pre-approved by the Audit Committee in 2017. In February2023.
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The Board of Directors recommends that stockholders vote FOR the ratification of the appointment of Ernst & Young LLP as our independent auditor for the fiscal year ending December 31, 2024.
AUDIT COMMITTEE REPORT
The Audit Committee’s purpose and responsibilities are set forth in its charter, which is approved and adopted by the Board and is available on the “Investor Relations” portion of 2017,our website at ir.hertz.com, through the Governance link. The Audit Committee’s Charter is reviewed at least annually and updated, as appropriate, to address changes in regulatory requirements, authoritative guidance and evolving oversight practices.
Our Audit Committee reports to, and acts on behalf of, the Board. The Audit Committee is comprised solely of directors who satisfy applicable independence and other requirements of Nasdaq and applicable securities laws. During 2023, a member of the Audit Committee adopted a pre-approval policy setting forthwas an “audit committee financial expert” as defined by SEC rules and regulations.
Primary Responsibilities and 2023 Actions. The primary function of the types of services and amounts subject to pre-approval for the 2017 fiscal year.


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17Hertz Global Holdings, Inc. 2018 Proxy Statement


Audit Committee Report
Theis to serve as an independent and objective party to assist the Board in fulfilling its oversight responsibilities by overseeing and monitoring: (a) the accounting, financial and external reporting policies and practices of the company; (b) the integrity of the company’s financial statements; (c) the effectiveness of the company’s systems of internal controls, (d) the independence, qualifications and performance of the company’s independent auditor; (e) the authority, scope, access and performance of the company’s internal audit function; (f) the company’s compliance with legal and regulatory requirements; (g) treasury and finance matters; (h) enterprise-wide risk management, including cybersecurity and (i) the preparation of the report of the Audit Committee has reviewed and discussed with managementrequired to be included in our annual proxy statement under the rules of the Company and PricewaterhouseCoopers LLP,SEC.
In 2023, the Audit Committee met 9 times. During 2023, among other things, the Audit Committee:

Selected EY as the company’s independent registered certified public accounting firm for the Company,fiscal year ending December 31, 2023;

Met with our CEO, CFO and other senior members of the company’s financial management team at each regularly scheduled meeting;

Held separate private sessions, during its regularly scheduled meetings, with each of the company’s Chief Financial Officer, the Chief Audit Executive and the independent auditors, at which candid discussions regarding financial management, legal, accounting, auditing and internal control issues took place;

Met with the Chief Compliance Officer to discuss the effectiveness of the company’s compliance program and regularly received status reports of compliance issues;
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24


Received periodic updates on management’s process to assess the adequacy of the company’s system of internal control over financial reporting, the framework used to make the assessment and management’s conclusions on the effectiveness of the company’s internal control over financial reporting;

Discussed with the independent auditors the company’s internal control assessment process, management’s assessment with respect thereto and the independent auditors’ evaluation of the company’s system of internal control over financial reporting;

Reviewed and discussed with management and the independent auditors the company’s earnings releases and quarterly and annual reports on Form 10-Q and Form 10-K, respectively, prior to filing with the SEC;

Reviewed the company’s internal audit plan and the performance of the company’s internal audit function; and

Discussed with management the company’s major financial risk exposures and the steps taken to monitor and control such exposures, including the company’s risk assessment and risk management policies.
Selection and Oversight of the Independent Registered Public Accounting Firm. The Audit Committee assists the Board with its oversight of the company’s independent registered public accounting firm’s qualifications and independence. The Audit Committee is solely responsible for the appointment, retention, compensation and oversight of the company’s independent registered public accounting firm, including the review and evaluation of the performance of the lead audit partner. The Audit Committee annually reviews the independence and qualifications of the company’s independent registered public accounting firm. In support of these reviews, the Audit Committee considers, among other things:

The firm’s performance in preparing or issuing an audit report or performing other audit, review or attest services for the company;

The firm’s independence and objectivity;

The firm’s proposed audit scope for adequacy of coverage; and

The firm’s internal quality-control procedures and other data on audit quality and performance.
Review and Recommendation Regarding Financial Statements. The company’s management is responsible for preparing the company’s financial statements, for maintaining effective internal control over financial reporting and for assessing the effectiveness of internal control over financial reporting. EY is responsible for expressing an opinion on the company’s financial statements and an opinion on the company’s internal control over financial reporting based on its audits. The Audit Committee does not itself prepare financial statements or perform audits and its members are not auditors or certifiers of the company’s financial statements.
In the performance of its oversight function, the Audit Committee met with management and EY to review and discuss the company’s audited financial statements of the Company contained in our 2017 Annual Report on Form 10-K for the fiscal year ended December 31, 2017 (the “Audited Financial Statements”).
The Audit Committee hasand internal control over financial reporting, asked management and EY questions relating to such matters and discussed with PricewaterhouseCoopers LLPEY the matters required to be discussed pursuant to auditing standards adopted by applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”), including those required and the SEC. These meetings and discussions included a review of the critical accounting policies applied by Auditing Standard No. 1301the company in the preparation of its financial statements and Rule 3200T.the quality (and not just the acceptability) of the accounting principles utilized, the reasonableness of significant accounting estimates and judgments and the disclosures in the company’s consolidated financial statements.
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25

The
In addition, the Audit Committee has:has (i) considered whether non-audit services provided by PricewaterhouseCoopers LLPEY are compatible with its independence;independence, (ii) received the written disclosures and the letter from PricewaterhouseCoopers LLPEY required by the applicable requirements of the PCAOB regarding PricewaterhouseCoopers LLP’sEY’s communications with the Audit Committee concerning independence;independence and (iii) discussed with PricewaterhouseCoopers LLPEY its independence.
Based on the reviews and discussions described above, the Audit Committee recommended to the Board that the Audited Financial Statements be includedaudited financial statements of the company contained in the 2017our 2023 Annual Report on Form 10-K for the fiscal year ended December 31, 2017 for filing2023 be filed with the SEC.

The Audit Committee,
Henry Keizer, Chair
David Barnes 

Vincent J. Intrieri, Chair
Fran Bermanzohn
Jennifer Feikin
Evangeline Vougessis




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18Hertz Global Holdings, Inc. 2018 Proxy Statement26



EXECUTIVE COMPENSATION MATTERS
Proposal 3: Approval, on an Advisory ApprovalBasis, of Named Executive Officer Compensation (Proposal 3)
WeAs required by Section 14A of the Exchange Act, we are offeringasking our stockholders the opportunity to vote to approve, on a non-binding, advisory basis, the compensation of our named executive officers (“NEOs”), as disclosed in the Compensation Discussion and Analysis that follows and the related narrative and tabular disclosures,disclosures. This is also known as a “Say on Pay”“Say-on-Pay” vote.
Our executive compensation program is designed to reward performance that supports our business strategies, encourage appropriate levels of risk-taking, make us competitive in the broader talent marketplace, and align the interests of our executive officers with those of our stockholders.
As detailed in the Compensation Discussion and Analysis, we have designed our compensation programs among other things,in 2023 in a manner that we believe is reasonable, competitive and appropriately balanced with respect to (i) properly incentivizethe goals of motivating, rewarding and retaining our executive officers to accomplish our short- and long-term objectives, (ii) be competitive with similar pay practices and overall compensation levels at other, similarly-situated companies, (iii) reward our executive officers for not only their individual performance, but the performance of their business unit and the Company overall and (iv) hire and retain our executive officers.executives. In addition, as further detailed in the Compensation Discussion and Analysis, we continually revise our pay practices to be competitive with market practices and compensation norms.
Accordingly, our stockholdersStockholders may cast an advisory vote to approve, disapprove or abstain from voting on the following resolution at the 20182024 Annual Meeting:
“RESOLVED, that the compensation awarded toof the company’s named executive officers as disclosed inpursuant to the Compensationcompensation disclosure rules of the Securities and Exchange Commission, including the “Compensation Discussion and Analysis, Summary Compensation Table” the compensation tables and any related tabular and narrative disclosures in this proxy statementdiscussion, is hereby APPROVED.”
Effect of ProposalVote
The effect of the Say on PaySay-on-Pay vote is advisory only and non-binding. However, the Board and the Compensation Committee willexpect to consider the results of the vote in determining the compensation of our NEOs and our compensation programs generally. The Board values the opinions of our stockholders and is committed to considering their opinions in making decisions in connection with the Company's regular evaluations of our executive compensation program.
If any stockholder wishes to communicate with the Board regarding executive compensation, the Board can be contacted using the procedures outlined in “Stockholder“Board of Directors & Corporate Governance — Corporate Governance — Stockholder Communications with the Board” set forth in this proxy statement. As the Board has currently determined to hold thisProxy Statement. The next “Say-on-Pay” vote, each year, the next "Say on Pay" votewhich is conducted annually, will be held at the 20192025 annual meeting of stockholders.
Required Vote to Approve the Proposal
A majority of shares present and entitled to vote is required to approve the proposal. Under applicable Delaware law, abstentions are counted as shares entitled to vote at the 2018 Annual Meeting and therefore will have the same effect as a vote “against” this proposal. Broker non-votes will have no effect in determining the outcome of this proposal.
ü

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OurThe Board of Directors recommends that stockholders vote “FOR”FOR the approval, by a non-bindingon an advisory vote,basis, of the compensation of our named executive officers’ compensation.officers.



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19Hertz Global Holdings, Inc. 2018 Proxy Statement27



Compensation Discussion and Analysis
This Compensation Discussion and Analysis describes our compensation objectives, policies and decisions for 2017 regarding our named executive officers (each, an "NEO"), who are listed below.TABLE OF CONTENTS
COMPENSATION DISCUSSION AND ANALYSIS
Named Executive Officers
Kathryn MarinelloPresident and CEO
Thomas KennedySenior Executive Vice President and Chief Financial Officer
Tyler BestExecutive Vice President and Chief Information Officer
Michel TarideGroup President, Rent A Car International
Richard FreckerExecutive Vice President, General Counsel and Secretary
John TagueFormer President and CEO (retired January 2, 2017)
Jeffrey FolandFormer Senior Executive Vice President and Chief Revenue Officer (resigned February 28, 2017)
Alexandria MarrenFormer Executive Vice President, North American Rental Car Operations (resigned October 31, 2017)

Ms. Marinello was appointed as the Company's President and CEO, and elected to our Board, effective January 3, 2017. She replaced Mr. Tague, who retired as our President and CEO and as a member of the Board on January 2, 2017. Mr. Tague is an NEO due to his role as CEO for two days during the 2017 calendar year.

Mr. Foland and Ms. Marren stepped down from their positions with the Company during 2017. However, each is an NEO for 2017 due to applicable SEC reporting rules regarding compensation for former executive officers.

Executive Summary

Our executive compensation programs are designed to create long-term shareholderstockholder value by aligning the interests of our executive officers with those of our stockholders. In order to accomplish this objective, weWe provide competitive executive compensation programs that enable us to attract and retain highly talented individuals, and we link their pay directly to the achievement of performance goals designed tothat our Board believes foster the creation of sustainable long-term stockholder value.

2017 FinancialThis Compensation Discussion and Operational Highlights
2017 providedAnalysis (“CD&A”) describes our Company with opportunitiesobjectives, policies, and challengesdecisions related to the company’s named executive officer compensation program. Specifically, we describe and analyze the program’s application in 2023 to the named executive officers, or “NEOs”, listed in the faceSummary Compensation Table. For 2023, our named executive officers are as follows:
NameTitle
Stephen Scherr
Former Chief Executive Officer (CEO)(1)
Alexandra Brooks
Executive Vice President and Chief Financial Officer (“CFO”)(2)
Colleen BatchelerExecutive Vice President, General Counsel and Secretary
Justin Keppy
Executive Vice President and Chief Operating Officer(2)
Eric LeefExecutive Vice President and Chief Human Resources Officer
Kenny Cheung
Former CFO(3)
Paul Stone
Former President and Chief Operating Officer(3)
(1)
Mr. Scherr served in this role until March 31, 2024; Mr. Scherr voluntarily resigned his position with the company.
(2)
Ms. Brooks commenced her role effective July 25, 2023, prior to which she served as Interim CFO, effective April 14, 2023. Mr. Keppy commenced his role effective November 15, 2023.
(3)
Mr. Cheung served in this role until April 14, 2023 and Mr. Stone served in his role until October 31, 2023. According to SEC rules, Mr. Cheung and Mr. Stone must be included in our Summary Compensation Table and this analysis because they otherwise would have been an NEO for 2023 but for the fact that they were not serving as an executive officer at December 31, 2023. Both individuals voluntarily resigned their positions with the company during the year.
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2023 Program Summary
Our executive compensation program in 2023 consisted of a changing market for car rental services. During 2017, we made significant progress in several operational areas, but did not meet mostthe following key fixed and variable components.
ElementDescriptionObjectiveFactors Influencing
Amount
Base SalaryFixed compensation delivered in cash; reviewed annually and adjusted if appropriateProvides base amount of market competitive payExperience, market data, individual role and responsibilities, retention considerations and individual performance
Annual Incentive AwardVariable cash compensation based on company, business unit and/or individual performanceMotivates and rewards achievement of key strategic initiatives and financial results, and encourages individual performanceIntended target value is set based on market data, individual role and responsibilities; payout based on company and individual performance
Long-Term Incentive AwardsPerformance Stock Units (PSUs)Variable compensation with payout in shares of common stock based on company performance and continued employmentAligns NEO interests with those of stockholders by linking payouts to performance against financial metrics that are of importance to investors; promotes retentionIntended target value is set based on market data, individual role and responsibilities; payout based on company performance and time worked
Restricted Stock Units (RSUs)Variable compensation with payout in shares of common stock based on continued employmentAligns interests of executives with long-term stockholder value creation and promotes retention
The components of our financial goals.core NEO compensation program are described in more detail below in this CD&A under “— Program Components.” Other elements of our 2023 executive compensation program included retirement benefits, modest perquisites, health and welfare benefits, and post-employment compensation arrangements, as described in more detail below under “— Other Compensation Elements.”
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What We Do
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We evaluate risk in light of our overall compensation program
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We use metrics in our incentive compensation plans that are aligned to the metrics management uses to assess the business day-to-day
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We cap payouts in our incentive programs
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We use double-trigger vesting provisions in change of control scenarios
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We believe a substantial portion of our NEOs’ compensation should be subject to satisfaction of performance objectives
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We use a variety of equity award structures to incent both performance and retention
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We have a robust stock ownership policy for executives and the Board
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We maintain a robust compensation recovery policy beyond that which is required by law
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We use an independent compensation consultant
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We utilize a representative and relevant peer group
What We Don’t Do
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We don’t use financial or operational metrics that promote undue risk
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We don’t provide preferential payments or above market returns in deferred compensation plans
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We don’t provide excessive perquisites to our senior management
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We don’t allow our NEOs or directors to hedge or pledge our stock
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We don’t re-price underwater options without stockholder approval
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We don’t provide for automatic salary increases or guaranteed annual incentives to NEOs
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We don’t use excise tax gross ups
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We don’t award dividends or dividend equivalents on unvested equity awards
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2023 Performance
2023 was a mixed year for the company. A solid demand and rate environment resulted in the delivery of approximately $9.4 billion in revenue, representing growth of 8% versus 2022. Our NEOs’ 2017 performance-based stock awards basedtop line performance reflected continued demand for our product, consistent with 2023 travel trends more broadly. Our revenue performance also reflected the ongoing work we are undertaking related to growth initiatives. We advanced several of these growth initiatives during 2023, including the investment in our Dollar brand, to better service the value-oriented customer, improvement in our European business, and a focus on our rideshare business, in which we partner with transportation network companies to enable their drivers to access quality fleet.
However, we also faced significant cost headwinds throughout the year, which negatively impacted our profitability. Our direct operating expenses per transaction day (“DOE per Transaction Day”) were higher than we planned during 2023. Of note, we experienced elevated net collision and damage expense during the year, largely driven by our fleet of electric vehicles (“EVs”). We continued to execute our strategy related to EV mobility during 2023, offering customers a wide selection of vehicles and providing the largest EV rental fleet globally. We also continued to implement initiatives that we believe will improve the profitability of our EV fleet in the future, including the expansion of EV charging infrastructure, growing our relationships with EV manufacturers and implementing additional policies and educational tools to help enhance the EV experience for customers. However, the cost burdens on our business during 2023, coupled with the impact of EV-related challenges on our operational efficiency more generally, led to underperformance on our Adjusted Corporate EBITDA were not earned,goals. Fiscal 2023 Net Income was approximately $616 million and our NEOs' 2017 performance stock option and stock option grants were underwater and had no in-the-money value as of fiscal year-end. In addition, no incentive bonuses were earned by our NEOs under our annual incentive bonus plan. However, we met certain of our revenue goals, and as a result, our NEOs earned their 2017 restricted stock awards. Additional successes and challenges in 2017 included:

New CEO to Guide Our Transformation. Kathryn MarinelloAdjusted Corporate EBITDA was appointed CEO in January to oversee our global car rental operations and develop and implement our turnaround plan.

Developed Turnaround Plan. Our CEO developed a turnaround plan to invest in our business and drive long-term profitable growth. We implemented this strategy in 2017 and added new leadership to help further the plan for 2018.

Improved Our Product Quality. We continually refreshed our fleet and provided our customers with enhanced trim packages and improved car classes to improve the customer rental experience.

Expanded Ultimate Choice Program. We rolled out our Ultimate Choice program to 52 locations, which has resulted in an improved customer experience through better vehicle choice.


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20Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis


Invested in Technology Solutions. We invested in new technology to help enhance revenue and fleet management programs as part of our program to drive long-term revenue growth.

approximately $561 million.
Adjusted Corporate EBITDA is a non-GAAP measure. For theSee Annex A — Non-GAAP Measures to this Proxy Statement for its definition of “Adjusted Corporate EBITDA” and its reconciliation to itsthe most comparable non-GAAPGAAP measure see Annex A to.
Impact on 2023 Compensation Decisions
As more fully described in this proxy statement.

2017 Executive Compensation Highlights

CEO Compensation

On December 12, 2016, the Company announced that the Board had selected Ms. Marinello as the successor to Mr. Tague as the Company’s President and CEO commencing on January 3, 2017. In evaluating Ms. Marinello’s compensation,CD&A, the Compensation Committee reviewed the following factors:and our Board considered our organization’s progress against critical business initiatives during 2023, as well as financial outcomes, in determining final payouts under our incentive programs with performance periods ending in 2023.


Market data compiled by FW Cook on compensation paid to other CEOs, including inducement and recruitment data;

Internal compensation considerations; and

CostsOur former CEO and other considerations relatedcontinuing NEOs earned payouts equal to Ms. Marinello's relocation to Southwest Florida.

After evaluating these factors, the Compensation Committee recommended a compensation package for Ms. Marinello50% of their targeted incentive amount under our short-term incentive program in 2023. Neither Mr. Cheung nor Mr. Stone received any payment in relation to the full Board2023 short-term incentive program.

Our Adjusted Corporate EBITDA performance resulted in no earned amounts for approval, which consisted of an annual base salaryour NEOs for 2017 of $1,450,000, a target annual bonus of 150% of base salaryPSUs associated with fiscal year 2023 and granted under the long-term incentive plan for the 2022 – 2024 performance period or the long-term incentive plan for the 2023 – 2025 performance period.

Mr. Scherr received sign-on equity awards with a grant date fair valuein 2022 in lieu of $5,175,000. Theparticipation in our long-term incentive plan for both the 2022 – 2024 performance period and the 2023 – 2025 performance period. During 2023, 1,121,036 shares underlying his sign-on equity awards were allocated 60% asvested due to his tenure and our stock price performance during 2022. Our stock options ("Performance Options"), 30% as sharesprice performance in 2023 failed to reach milestones necessary for incremental vesting of performance stock ("Performance Shares") and 10% as sharesthese awards.

Our NEOs other than Mr. Scherr experienced vesting, in the ordinary course, of performance-based restricted stock ("Restricted Shares").  The Compensation Committee and Ms. Marinello agreed on equity awards that were more heavily weighted on performance objectives, and therefore more at-risk, as comparedRSUs with 2023 vesting dates, to the other NEOs. The equity awards are scheduled to vestextent that they were employed with the company on December 31, 2019 subject to Ms. Marinello's continued service through such date and, in the casevesting dates.
A more detailed analysis of the Performance Options and Performance Shares, subject to the satisfaction of performance goals related to Adjusted Corporate EBITDA.  In addition, in order to induce Ms. Marinello to accept the position of President and CEO, she was guaranteed an annual bonus of not less than 60% of target ($1,305,000)2023 compensation program for 2017. Future annual bonuses, if any, will be determined based on our performance under our executive bonus plans, consistent with other senior executives. Ms. Marinello will also be eligible to participate in the employee benefit plans offered to other senior executives of the Company, and was entitled to minimal relocation related reimbursements, as further described below under "Severance Plan and Employment, Separation and Change in Control Agreements - Employment Agreements".

Ms. Marinello will not receive an increase in her compensation for 2018.

Compensation of Other NEOs

Below is a summary of our other NEOs' compensation for 2017.

No Salary Increases from 2016. We did not increase salaries in 2017 and do not intend to do so in 2018.

Annual Incentive Bonus. Because we did not satisfy our Adjusted Corporate EBITDA threshold under our Executive Incentive Compensation Plan ("EICP") for 2017, our Compensation Committee did not award annual incentive bonuses to our NEOs, as well as actual 2023 payouts under such plan. Messrs. Taride and Frecker were paid individual performance bonuses settled in shares of our common stock with values of $250,000 and $125,000, respectively, in recognition of their outstanding individual performance in 2017.the programs, follows.



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21Hertz Global Holdings, Inc. 2018 Proxy Statement31

Compensation Discussion and Analysis


Long-Term Equity Incentives. All tied to our Company's performance.
Performance Shares. Performance Shares represented approximately 60% of the value of the total equity awards, and are eligible to vest over a three-year performance period, subject to the achievement of Adjusted Corporate EBITDA goals.
2023 Executive Compensation Program

Stock Options ("Options"). Options represented approximately 20% of the value of the total equity awards. Options are granted at fair market value, vest in four equal annual installments and have a seven-year term.

Restricted Shares. Restricted Shares represented approximately 20% of the value of the total equity awards. The Restricted Shares were earned based on satisfaction of a required minimum 2017 revenue goal. The Restricted Shares vest in three equal annual installments.

All of the NEOs’ equity awards are subject to continued employment through each vesting date, unless otherwise described in this proxy statement.

None of the NEOs will receive compensation increases for 2018.

Compensation Philosophy in 2023

We have structuredstructure our compensation programs to provide our NEOs and other senior executives with levels of compensation that we believe are necessary to motivate, incentivize and retain their services, and to avoid the disruption and expense associated with unintended departures, while also motivating and rewarding leadership for our success in a dynamic and competitive markets.

market. Our short-Compensation Committee and long-term incentive programs are also intended to reward our senior executives for performance measured against established goals that are relevant to our business and the creation of shareholder value and to align our senior executives' interests with those of our stockholders.

WeBoard strive to implement measuresan executive compensation program that:


AlignAligns our compensation practices with our "pay-for-performance" compensationa “pay-for-performance” philosophy;

Are adaptive
Is adaptable, to flex with the currentdynamic economic and strategic environment;environment in which we operate;

Is competitive, to help ensure that we attract, retain and motivate top talent; and

Reward
Rewards positive operational and financial performance that we believe enhances stockholder value over time.

Stockholder Input on OurNEO Total Target Direct Compensation ProgramsOpportunity

We value the opinionsThe total target direct compensation opportunity for each of our stockholders and we are committedNEOs in 2023 was as follows:
NameAnnualized
Base Salary
Target Annual
Incentive
Target Long-Term
Incentive
Target Pay
Stephen Scherr$1,500,000$2,400,000
See Discussion of CEO Sign-On
Compensation
(1)
Alexandra Brooks(2)
$600,000$480,000$1,000,000$2,080,000
Colleen Batcheler$600,000$600,000$1,800,000$3,000,000
Justin Keppy(3)
$1,250,000$1,250,000$2,500,000$5,000,000
Eric Leef$500,000$400,000$850,000$1,750,000
Others Required to Be Discussed
Kenny Cheung(4)
$700,000$700,000$1,600,000$3,000,000
Paul Stone(4)
$1,000,000$1,400,000$2,500,000$4,900,000
(1)
As discussed below, Mr. Scherr received sign-on equity grants in 2022 when he joined the company. These equity grants were designed to considering their opinions in making compensation decisions. In 2017, we engaged with stockholders and discussed relevant aspects ofincentivize his performance over the period that would otherwise be covered by our compensationlong-term incentive programs. As partsuch, he was not a participant in the company’s long-term equity program in 2022 or 2023, nor was he made a participant in the 2024 program. Mr. Scherr resigned from the company effective March 31, 2024.
(2)
Ms. Brooks commenced her role as CFO effective July 25, 2023 in connection with an internal promotion. Amounts shown reflect her total target direct compensation for 2023 assuming she was promoted January 1, 2023. Prior to her promotion, her annualized base salary was $450,000, her target annual incentive was $360,000 and her target long-term incentive was $500,000.
(3)
Mr. Keppy commenced his role effective November 15, 2023. Amounts shown reflect Mr. Keppy’s total target direct compensation opportunity for 2023 assuming he commenced employment on January 1, 2023.
(4)
Mr. Cheung served in his role until April 14, 2023 and Mr. Stone served in his role until October 31, 2023. Mr. Cheung and Mr. Stone did not earn bonuses for 2023 and forfeited their 2023 equity awards as a result of these discussions, we considered their views onresignations during the structure and form of our compensation programs to improveyear.
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Component Weighting: Pay for Performance
The Compensation Committee designed the alignment of stockholder interests with our management’s interests.

2017 Say-on-Pay Advisory Vote on Executive Compensation

Each year, we provide stockholders with a “say-on-pay” advisory vote on our executive compensation program. At our 2017 Annual Meeting, more than 97% of the votes cast for the say-on-pay proposal were in favor of our2023 executive compensation program to help ensure that within the core program components, our NEOs received the majority of their total target direct compensation opportunity in the form of variable pay (in other words, incentives). Total target direct compensation for a year, or “Target Pay,” for the CEO is calculated by combining the value of the CEO’s base salary and policies. Ourtarget annual incentive award. Target Pay for the other NEOs is calculated by combining the value of base salary, target annual incentive award, and target annual long-term incentive equity award.
The Compensation Committee evaluated the results of the say-on-pay vote and,previously determined in 2022 that in light of the substantial supportenterprise-wide scope of the CEO’s role, his individual compensation opportunities should be greatest among the NEOs and should be the most heavily weighted toward variable compensation. In lieu of participating in the annual long-term incentive program, Mr. Scherr received significant sign-on equity grants in February 2022. These grants had the potential to vest over a longer timeline than our executive compensationcore long-term incentive program decided to maintainand were, in large part, conditioned on our achievement of stock price milestones. Mr. Scherr’s long-term incentives are described later in this CD&A. See “— Agreements with NEOs — Agreement with Mr. Scherr.”
Market Competitive Compensation
Each NEO’s 2023 Target Pay was set at a level that the core design of our compensation program. The Compensation Committee will continueand the Board believe to consider the outcomebe appropriate based on a variety of future say-on-pay votes, in addition to various other factors, when making futureincluding compensation decisions.



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22Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Key Features of Our Executive Compensation Program
We believe our compensation decisions are consistent with our continuing commitment to best practices in corporate governance and executive compensation design, which can be summarized as follows:  
What We DoWhat We Don’t Do
üWe design our compensation program to pay based on our financial and operating performance
ûWe don’t use any financial or operational metric that promotes undue risk
üWe evaluate risk in light of our compensation programs
ûWe don’t provide preferential payments or above market returns on any deferred compensation plan
üWe use metrics important to our business in our incentive compensation plans
ûWe don’t provide excessive perquisites to our senior management
üWe cap the amount of our annual incentive bonuses at reasonable levels
ûWe don’t allow our officers and directors to hedge or pledge our stock
üWe use double-trigger provisions for our change in control agreements
ûWe don’t use metrics unrelated to our Company’s operational goals
üWe eliminated tax gross-ups for new hires in our change in control agreements in 2010
ûWe don’t use a peer group composed of companies significantly larger than us
üWe have a robust stock ownership policy
ûWe don’t re-price underwater options
üWe maintain clawback policies
ûWe don’t provide high levels of fixed compensation
üWe use an independent compensation consultant
ûWe don’t provide for automatic salary increases

2017 Target Pay Mix for NEOs

In order to align pay levels for our NEOs with the Company’s financial and stock price performance, our Compensation Committee determined that the target pay mix for our NEOs for 2017 should place the greatest emphasis on performance-based incentives. The Compensation Committee determined, with the advice of FW Cook, and,executives in the case of our CEO, with the approval of our Board, that the compensation of the CEO and our other NEOs should be largely based on equity awards tied to our financial performance and paid in shares of our common stock. As illustrated below, the target pay mix of total 2017 compensation for our CEO was 84% performance-based and for the other NEOs (other than former officers) was 77% performance-based, on average (percentages are based on target amounts rather than paid amounts). The Compensation Committee recommended to our Board a compensation package for Ms. Marinello that was more heavily weighted to Performance Options as their ultimate value, upon vesting, will be based both on our stock price in 2019 and our financial performance over the combined 2017, 2018 and 2019 period. For our other NEOs, the aggregate compensation package will largely be contingent on achieving a 2017 revenue threshold for Restricted Shares, which has been achieved, and satisfying earning performance targets for 2017, 2017 - 2018 and combined 2017 - 2019 performance periods for Performance Shares.
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23Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Summary of Annual Compensation Decision-Making Process
Compensation Committee Oversight

The Compensation Committee reviews and establishes the compensation program for our NEOs. Our Compensation Committee is committed to creating incentives for our NEOs that reward them for the performance of the Company.

As part of determining our compensation programs, we compared the compensation for our NEOs to the compensation of comparablesimilar positions at a group of peer companies (the “Peer Group”(our “peer group”). For more information about selection of that our Peer Group see "Peer Group" below.

Our Compensation Committee considersbelieves reflects a relevant market median data for similar positions when settingsourcing executive salaries, but adjusts based on individual performance and responsibilities as well as retention considerations.

Performance measures are defined at the beginning of a performance period and approved by the Compensation Committee. For 2017, the Compensation Committee selected Adjusted Corporate EBITDA for use in both the annual incentive bonus plan and the long-term incentive plan because of its importance to the Company in connection with our debt covenants. It was also determined that the inclusion of management performance goals, or management business objectives ("MBOs"), motivates NEOs to focus on the most strategically important initiatives.

Roletalent. See “— Summary of the Compensation ConsultantDecision-Making Process” below for more information on our peer group. In making pay determinations for each NEO, our Compensation Committee also generally considered the following factors:

Scope of responsibility;

Tenure in the role at Hertz;

Internal pay comparisons;

Requirements of any employment arrangements;

Each NEO’s individual performance in 2022; and

The NEO’s expected future impact on our organization.
Program Components
Additional details on each element of the 2023 executive compensation program follow.
2023 Annual Base Salary
The Compensation Committee has the authority to retain outside advisors as it deems appropriate. Since November 2014, the former Hertz Holdings Compensation Committee and current Compensation Committee have directly engaged FW Cook as their independent compensation consultant. FW Cook’s responsibilities include:

reviewing and advising on total executive compensation, including salaries, short- and long-term incentive programs and relevant performance goals;

advising on industry trends, important legislation and best practices in executive compensation;

advising on how to best align pay with performance and with our business needs; and

assisting the Compensation Committee with any other matters related to executive compensation arrangements, including executive employment agreements and award arrangements.

The Compensation Committee reviews our compensation programs in light of FW Cook’s recommendations and adjusts compensation as determined by the Compensation Committee. However, the decisions made by the Compensation Committee are the responsibility of the Compensation Committee, and may reflect factors other than the recommendations and information provided by FW Cook. FW Cook does not perform any services for the Company other than in its role as independent advisor to the Compensation Committee. Before engaging any compensation consultant, it is the Compensation Committee’s practice to determine the compensation consultant’s independence and whether any conflicts of interest would be raised by the engagement of the compensation consultant. The Compensation Committee believes that the work of FW Cook does not raise any conflicts of interest and FW Cook is independent.
Role of the CEO
In determining the appropriate levels of our compensation programs, our CEO traditionally provides his or her input to the Compensation Committee on topics that influence business performance. As part of this process, our CEO obtains data from and has discussions with our Chief Human Resources Officer or other appropriate executives. Our CEO reviews and makes observations regarding performance and provides additional data for the Compensation Committee to consider regarding our overall compensation program. Although our Compensation Committee may consider our CEO’s input, in all cases, the final determinations over compensation for our NEOs resides with the Compensation Committee or, if directed by the Board, in the case of our CEO, with the independent members of our Board.



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24Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Components of Our Executive Compensation Program

The primary components of our executive compensation program consist of base salary, annual incentive bonuses and long-term equity incentives.
ElementTypeHow and Why We Pay It
Base SalaryFixed CashProvides a stable source of income throughout the year to attract and retain senior executives
Sets the baseline for bonus programs
Annual Incentive Bonus(1)
Performance-Based Cash or StockPaid annually in cash or stock to reward performance of the Company, business unit and individual
Aligns senior executives’ interests with our stockholders’ interests, reinforces key strategic initiatives and encourages superior individual performance
Long-Term IncentiveLong-Term EquityGranted annually, with vesting occurring over multiple years based on continued employment with our Company to promote retention and, in certain cases, subject to satisfying performance conditions that drive our financial and operating performance
Aligns senior executives’ interests with our stockholders’ interests
Retirement Benefits
and Perquisites

Variable OtherIn addition to the elements above, our NEOs are eligible to participate in retirement savings plans, but do not participate in any defined benefit pension plans (other than Messrs. Taride and Frecker as described under “Pension Benefits” below)
We also provide limited perquisites for business purposes, which are generally designed to attract and retain talent
(1)We also occasionally provide non-recurring cash bonuses to reflect superior individual performance, new responsibilities or to compensate new hires for amounts forfeited from their previous employer.

Base Salary

2017 Base Salaries

The Compensation Committee determines the annual base salaries for the NEOs after reviewing individual performance, conducting internal compensation comparisons, and reviewing the NEOs’ compensation relative to our Peer Group.peer group (see “— Summary of the Compensation Decision-Making Process”). The Compensation Committee also takestook other factors into account, other factors such as an individual’s prior experience, total mix of job responsibilities, versus market comparisonsinternal equity and internal equitability.the requirements of any employment agreements. The Compensation Committee consultsalso consulted with our CEO (except as to the CEO’s own compensation) regarding salary decisions for senior executivesexecutives.
The base salary rates of our NEOs for 2023 and takes into consideration any contractual obligations we have with such senior executives. We review salaries upon promotion or other changes2022 (in each case as of the end of the fiscal year) are set forth in job responsibility. There were no changes to the NEOs'table below.
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Name2023 Base Salary Rate2022 Base Salary Rate
Stephen Scherr$1,500,000$1,500,000
Alexandra Brooks$600,000$450,000
Colleen Batcheler$600,000$600,000
Justin Keppy$1,250,000N/A
Eric Leef$500,000$500,000
Others Required to Be Discussed
Kenny Cheung$700,000$600,000
Paul Stone$1,000,000$1,000,000
Ms. Brooks’ annual base salaries for 2017.salary increased to $600,000 effective as of her promotion to Executive Vice President, Chief Financial Officer, on July 25, 2023. The Compensation Committee determined that the increased level of base salary was appropriate in light of her increased level of responsibilities and duties at the company. Mr. Cheung’s annual base salary was increased to $700,000 during 2023, prior to his departure from the company, in light of his growth in the role of CFO, considerations of internal equity and peer group data.
Name
2016 Base Salary
($)
2017 Base Salary
($)
Ms. MarinelloN/A1,450,000
Mr. Kennedy775,000775,000
Mr. Best600,000600,000
Mr. Taride(1)
537,636517,556
Mr. Frecker455,000455,000
Mr. Tague1,450,0001,450,000
Mr. Foland850,000850,000
Ms. Marren600,000600,000
(1)To facilitate comparison for Mr. Taride, amounts for Mr. Taride have been converted from pounds sterling to U.S. dollars at the 12-month average rate of 1.29389 for 2017 and 1.34409 for 2016.

2023 Annual Incentive Awards
2018 Base Salaries

As the result of our regular, cyclical review of salaries, inIn February 2018,2023, our Compensation Committee and Board adopted the 2023 Executive Incentive Compensation Plan (“EICP”) to deliver annual incentive opportunities to employees around the globe, including our NEOs. The EICP was designed to reward results that the Compensation Committee and the Board believe to be aligned with stockholder value creation. The Compensation Committee and the Board approved the following metrics and weightings for use in the caseplan applicable to our NEOs:

Adjusted Corporate EBITDA (weighted 40%) — a measure of profitability

Revenue Per Unit (“RPU”) (weighted at 15%) — a measure of fleet productivity

Net Promoter Score for the Hertz Brand (“NPS”) (weighted at 20%) — a measure of customer satisfaction whereby the percentage of survey-responding customers who view their experience favorably (“promoters”) is compared to the percentage of survey-responding customers who view their experience negatively (“detractors”). (NPS = % of promoters less % of detractors)

Board Discretion (weighted at 25%) — to enable consideration of the CEO,qualitative and strategic aspects of our business results
Plan funding was not dependent on achievement of the goals associated with any specific metric; achievement of goals under any of the four metrics could fund awards.
See Annex A — Non-GAAP Measures to this Proxy Statement for definitions of Adjusted Corporate EBITDA and RPU. Adjusted Corporate EBITDA, RPU and NPS were core elements of our program in 2023 as well as 2022, given their importance in measuring our financial performance, asset efficiency and ability to serve our customers.
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After the conclusion of 2023, our Compensation Committee and Board determined that we performed at a level that resulted in plan funding of 50% of target award amounts. The 2023 EICP goals and actual results that led to this funding were as follows:
2023 EICP for Continuing NEOs(1)
Adjusted
Corporate

EBITDA
(in
millions)
Adjusted
Corporate

EBITDA
Payout
(% of Target)
RPURPU Payout
(% of Target)
NPSNPS Payout
(% of Target)
Board
Discretion
(% of Target)
Threshold$1,367.7180%$1,502.5025%3925%0%
Target$1,709.63100%$1,581.57100%42100%100%
Maximum$2,051.56250%$1,660.65200%47200%200%
EICP Results$560.530%$1,479.030%340%200%
(1)
Straight-line interpolation between points determines payout levels once threshold is reached.
In determining the salariespayout under the Board Discretion metric, the Compensation Committee and the Board considered, on a subjective, qualitative basis, management’s performance against key strategic initiatives in a complex operating environment, as well as the importance of our NEOsretention. Specifically, the material factors considered were the significant work being undertaken to return the company to profitable growth, management’s work during the year to mitigate the headwinds created by the company’s strategic investment in electric vehicles and the desire to drive employee engagement and retention at a critical time for 2018 would remain the samebusiness.
The earned payout percentage for each metric was weighted as their salaries for 2017.set forth in the EICP and then added together to determine the final funding level.



Adjusted Corporate
EBITDA
RPUNPSBoard Discretion
0% of Target x Weighting
of 40% =
No Funding
0% of Target x Weighting
of 15% =
No Funding
0% of Target x Weighting
of 20% =
No Funding
200% of Target x
Weighting of 25% =
50 Points of Funding
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2550% of Target PayoutHertz Global Holdings, Inc. 2018 Proxy Statement

Compensation DiscussionEach NEO’s individual annual incentive award for 2023 was calculated by multiplying (A) his or her base salary actually earned during the year by (B) his or her target EICP opportunity and Analysis

Annual Incentive Bonus

Annual incentive bonus payments are made underthen by (C) the Hertz Global Holdings, Inc. Senior Executive Bonus Plan (the “Senior Executive Bonus Plan”), which was approved by our stockholders at our 2017 Annual Meeting. Annual incentive bonus awards under the Senior Executive Bonus Plan may befunded level of 50% of target. Awards were paid in cash or settled in shares ofcash. Because they were not employed with the Company's common stock, as determined bycompany at the Compensation Committee. Additional information regarding our Senior Executive Bonus Plan is set forth below under "Tax and Accounting Considerations".

Annual incentive bonus paymentstime awards were paid, neither Mr. Cheung nor Mr. Stone was entitled to our NEOs are determined by our Compensation Committee in accordance with our EICP for 2017, which was approved by our Compensation Committee. Awards granted under the EICP are designed to drive Company, business unit and individual performance. The graphic below illustrates the weighting of performance metrics for our NEOs (other than our CEO) under the 2017 EICP.
presentation4.jpg
Because we did not satisfy 2017 threshold performance goals to earn annual incentive bonus payouts for Adjusted Corporate EBITDA of $500 million for MBOs (the "MBO Threshold") or $530 million for Adjusted Corporate EBITDA (the "EBITDA Threshold"), none of our NEOs were awarded annual incentive bonusesan award opportunity under the EICP for 2017, but Ms. Marinello2023.
The Compensation Committee and Messrs. Taridethe Board determined each NEO’s target EICP opportunity based on the same factors described above in relation to base salaries. The Compensation Committee and Freckerthe Board chose not to further differentiate performance among the NEOs, and instead chose to compensate the cohort as a team. No portion of any EICP award was guaranteed for any NEO. There were paidno increases from 2022 in the individual bonuses settled in shares of common stock noted above and described in greater detail below.

Target Awardstarget EICP opportunity for 2017
The 2017 target award for each NEO wasNEOs, as a percentage of the NEO’s 2017 base salary. The NEOs were eligible to earn an award ranging from 0% to 160% of targetsalary, other than for Ms. Brooks in connection with her promotion.
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35

NameColumn (A)Column (B)Column (C)
2023 Target EICP
Opportunity as a %
of Salary
2023 Target
Award (Column A
x Base Salary Received)
2023 Actual Award
(Column B x 50%)
(1)
Stephen Scherr160%$2,400,000$1,200,000
Alexandra Brooks80%$412,603$206,301
Colleen Batcheler100%$600,000$300,000
Justin Keppy100%$160,959$80,479
Eric Leef80%$400,000$200,000
(1)
Ms. Brooks commenced her role effective July 25, 2023. Her 2023 Actual Award reflects proration based on performance versusher length of service in each role held with the Adjusted Corporate EBITDA and MBO goals and individual performance. company during the year. Mr. Keppy commenced his role effective November 15, 2023. His 2023 Actual Award reflects proration based on his length of service as our COO during the year.
2023 Long-Term Incentive Awards
The Compensation Committee generally considersand the experience, responsibilitiesBoard believe in aligning the interests of our senior leaders with those of our stockholders. The significant extent to which equity is included in our NEOs’ compensation opportunity evidences this belief.
As discussed above, Mr. Scherr received sign-on equity grants when he joined the company. These grants were in lieu of his participation in our 2022 and historical performance2023 long-term incentive programs. Similarly, Mr. Scherr was not provided participation in the company’s 2024 long-term incentive program. See “— Agreements with NEOs — Agreement with Mr. Scherr” below for further discussion of each particular NEO when determining target awards. In determining 2017 target awards,Mr. Scherr’s prior equity grants.
For our other NEOs, the Compensation Committee also considered the provisionschose to use a mix of each NEO's employment agreement or term sheet, if any.

Ms. Marinello’s employment agreement provides that her target bonus is 150% of base salary, except that as part of her agreementservice-based RSUs and as deemed necessary to induce her to join the Company, she was entitled to receive no less than 60% of her target award for 2017. The 2017 bonus targets and maximum payments for Messrs. Foland and Best were based on their term sheets with the Company, which provide for a target bonus opportunity of 135% of base salary for Mr. Foland and 100% of base salary for Mr. Best, and a maximum bonus opportunity of 160% of base salary for Mr. Foland and 150% of base salary for Mr. Best.

Each NEO’s 2017 target award structure and payout are detailed below:
Name
2017 Base Salary
($)
Target Award 
as a % of Salary
(%)
2017
Target Award
($)
2017
Payout
($)

Ms. Marinello1,450,0001502,175,000
1,305,000(1)
Mr. Kennedy775,0001351,046,250
Mr. Best600,000100600,000
Mr. Taride(2)
517,556120621,067
250,000(3)
Mr. Frecker455,00060273,000
125,000(3)
Mr. Tague1,450,0001502,175,000
Mr. Foland850,0001351,147,500
Ms. Marren600,000100600,000
(1)Ms. Marinello was paid an annual bonus of $1,305,000 for 2017 pursuant to her employment agreement.
(2)For Mr. Taride, these amounts have been converted to U.S. dollars from pounds sterling at the 2017 12-month average rate of 1.29389.
(3)Messrs. Taride and Frecker were paid discretionary bonuses settled in shares of our common stock for 2017 in the amounts of $250,000 and $125,000, respectively.


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26Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis


Individual Performance Bonuses

The Compensation Committee approved individual performance bonuses for Messrs. Taride and Freckerperformance-based PSUs in the amounts2023 – 2025 cycle of $250,000 and $125,000, respectively, which werethe long-term incentive program (the “2023 LTIP”). RSUs are settled in shares of our common stock. The Compensation Committee approvedstock and designed to attract and retain the bonus for Mr. Taride toNEOs, reward him for his management of the International vehicle rental business, which had strong performance and align our executives’ interests with our stockholders by encouraging stock ownership. PSUs, if earned, are settled in 2017. The Compensation Committee approved Mr. Frecker's bonus in recognition of his performance in overseeing our global law department as well as serving as our interim Chief Human Resources Officer from April through September 2017.

Adjusted Corporate EBITDA
The Compensation Committee set a performance goal for Adjusted Corporate EBITDA that was based upon our business plan. The following are the 2017 performance threshold, target and maximum payout percentages for Adjusted Corporate EBITDA set by the Compensation Committee for the EICP and our performance (dollars in millions):
2017 EICP Adjusted Corporate EBITDA Payout Criteria
Performance2017 Adjusted Corporate EBITDA ($)Payout Percentage (%)
Threshold53050
Target625100
Maximum750160
Actual Results2670
For performance below the threshold, the payout percentage is zero. For performance equal to the threshold or the target or equal to or above the maximum, the payout percentage is as provided above. For performance between the threshold and the target or between the target and the maximum, linear interpolation is used to determine the payout percentage.

Our Adjusted Corporate EBITDA of $267 million for 2017 was below the EBITDA Threshold. This lower level of performance was partially due to the Company's decision to invest in technology and customer service initiatives that will enable us to compete more effectively in the future. As a resultshares of our 2017 financial results, NEOs were not awarded any bonuses under the Senior Executive Bonus Plan.

MBOs

In addition to an Adjusted Corporate EBITDA goal, our annual incentive bonus program applies management business objectives, also referred to as MBOs, which are strategic goals that our executives can more directly influence than Company-wide financial metrics. The MBOs are carefully considered objectives designed to lay the groundwork for long-term shareholder value creation. The MBOs for our NEOs (other than Mr. Taride) for 2017 related to the national rollout of our Ultimate Choice program, acquisition of a vehicle fleet mix that supports competitive upgrade standards, improved customer servicecommon stock, and satisfaction and improved revenue performance. The MBOs for Mr. Taride for 2017 related to International revenue growth, cost reduction, improved customer service and satisfaction as well as other strategic priorities. Under the 2017 EICP, any annual incentive bonus payment based on the satisfaction of MBOs was subject to the Company achieving the MBO Threshold.

Individual Performance Multiplier

The individual performance modifier is designed to reward the individualNEOs based on Hertz’s performance through the achievement of financial metrics, thereby providing both retention and incentive tools for our NEOs and ranges from 0%executives.
To determine the amount of the target award to 150%, but the annual incentive bonus paymentgrant to each NEO mayparticipating in the 2023 LTIP, the Compensation Committee considered the factors discussed above for base salaries and set target award opportunities for each eligible NEO. The Committee uses a value-based approach to setting target opportunities and expresses the target opportunity in dollar terms. The target opportunities for our NEOs under the 2023 LTIP were as follows:
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36

Name2023 Total Target Award Values
Stephen Scherr
See Discussion of CEO Sign-On Compensation
Alexandra Brooks(1)
$1,000,000
Colleen Batcheler$1,800,000
Justin Keppy(2)
Eric Leef$850,000
Others Required to Be Discussed(3)
Kenny Cheung$1,600,000
Paul Stone$2,500,000
(1)
Ms. Brooks commenced her role as CFO effective July 25, 2023. She received a grant with a total target value equal to $500,000 when grants under the 2023 LTIP were originally made. She received an incremental grant under the 2023 LTIP, with a target value of $219,178, after her promotion. The incremental grant was prorated to reflect the actual time she was expected to serve as CFO for 2023.
(2)
Mr. Keppy commenced his role effective November 15, 2023. The Compensation Committee provided Mr. Keppy participation in the 2023 LTIP with a target total value of $2.5 million, prorated for time worked. However, in accordance with the company’s equity grant practices, the grants of RSUs and PSUs to Mr. Keppy under the 2023 LTIP were not exceed 160%made until the first trading day of the quarter after his orcommencement of employment (i.e., January 2, 2024).
(3)
Mr. Cheung and Mr. Stone forfeited their 2023 LTIP awards upon their separations from the company.
Considering its pay for performance philosophy, the Compensation Committee set the award mix for NEOs in the 2023 LTIP at 60% PSUs and 40% RSUs, which is the same mix as that used in 2022. Target PSU and RSU values are translated to grant numbers by dividing the dollar value of the target award by the closing price of our common stock on the Nasdaq on the date of grant.
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37

The following table summarizes the mix of equity awards granted to our NEOs under the 2023 LTIP.
Name2023 PSUs Granted (#)2023 RSUs Granted (#)
Stephen ScherrN/AN/A
Alexandra Brooks(1)
27,23318,155
Colleen Batcheler57,53938,359
Justin Keppy(2)
Eric Leef27,17118,114
Others Required to Be Discussed(3)
Kenny Cheung51,14534,097
Paul Stone79,91553,277
(1)
Ms. Brooks commenced her role effective July 25, 2023. Her 2023 LTIP award reflects proration based on her service in different roles during the year.
(2)
Mr. Keppy commenced his role effective November 15, 2023. The Compensation Committee provided Mr. Keppy participation in the 2023 LTIP with a target award. There istotal value of $2.5 million, prorated for time worked during the performance period. However, in accordance with the company’s equity grant practices, the grants of RSUs and PSUs to Mr. Keppy under the 2023 LTIP were not made until the first trading day of the quarter after his commencement of employment (i.e., January 2, 2024).
(3)
Mr. Cheung and Mr. Stone forfeited their 2023 LTIP awards upon their separations from the company.
Mr. Keppy also received sign-on equity grants in 2023 in connection with his hiring. See “— Agreements with NEOs — Agreement with Mr. Keppy” for further discussion of Mr. Keppy’s sign-on equity grants.
2023 RSUs
RSUs represent the right to receive a thorough performance review process in place that evaluates senior executives on adefined number of quantitative and qualitative objectives, as well as a review of competencies and behaviors. Our CEO conducts the performance review of the other NEOs and determines their individual performance multipliers. Our Board conducts the performance reviewshares of our CEOcommon stock after completing a period of service established at the grant date. RSUs encourage retention and determines her individual performance multiplier.



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27Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

EICP for 2018

During 2017 and 2018, our Compensation Committee evaluated our EICP for potential improvements. Based on management's evaluation and recommendations, and subsequent input from FW Cook, our Compensation Committee determined that performance targets for 2018 should continuelong-term commitment to emphasize our Company's financial performance and strategic and operational objectives. For 2018, the EICP will use the same general structure ascompany. Additionally, because RSUs are paid in 2017 using Adjusted Corporate EBITDA and MBO goals for 2018 set by our Compensation Committee, and the target annual incentive bonusesshares of our NEOs will remain unchanged from 2017.

Long-Term Equity Incentives
2017 Long-Term Incentive Award Design

Our long-term incentive plan ("LTIP") for executives is designed to align equity compensation with our business objectives and tocommon stock, we believe that these awards align the interests of our executives with those of our stockholders, as they encourage stock ownership and will increase in value as the intereststrading price of stockholders. Awardsour common stock increases. RSUs granted in the 2023 LTIP generally vest ratably over three years, subject to ourthe NEOs in 2017 included Performance Shares, Options and Restricted Shares, and in order to more closely tie our CEO's compensation to our performance, our CEO received Performance Options instead of Options. Each executive's target grant value is based on his or her role and comparisons to executives with similar roles within our Peer Group, previous equity grant awards, individual past performance and future expected impactcontinued employment with the Company.company.

2022 and 2023 PSUs
The below charts summarize the mix of equity awards granted in 2017.
chart-47b7922707639afac34.jpgchart-6f491cbab3462b19b56.jpg
2017 Performance Shares
Performance Shares granted to our NEOs in 2017 are subject to our achievement of Adjusted Corporate EBITDA goals, measured against performance in 2017, 2017-2018 and 2017-2019. The target levels were based upon our business plan for 2017 and projected business plans for 2018 and 2019.

Each NEO is eligiblePSUs represent an opportunity to earn upa defined number of shares of our common stock if we achieve pre-set performance goals over time. In general, the PSUs fully vest following the third anniversary of the date of grant. Payouts, in shares of common stock, can range from 0% to 25%200% of the target awardaward. The three-year nature of the LTIP grant means that, in future years, an NEO may have up to three outstanding PSU grants in one year.
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38

Goal Setting in the PSU Program. Considering the amount of change underway at the company following Emergence, the Compensation Committee has, to date, used a staged approach to goal setting in the PSU program. This approach means that PSUs granted under the 2022 long-term incentive plan (the “2022 LTIP”) and 2023 LTIP are conditionally earned, if at all, based on 2017our performance upagainst a series of three one-year goals. Any PSUs earned with respect to 50%achievement of the target award based on combined 2017a one-year performance goal are “banked” and 2018 performance and up to 150% of the target award based on combined 2017, 2018 and 2019 performance. Performance Shares, if earned, are paid on the later ofgenerally require continued employment through the third anniversary of the date of grant to fully vest. In addition, the program caps payouts at 100% of the targeted amount if our absolute total shareholder return (“TSR”) is negative over the three-year grant cycle. The TSR cap applies even if the performance goals are otherwise exceeded and would have resulted in more than 100% of the date on whichtarget grant amount of shares being earned. The Compensation Committee determined that this cap was an appropriate mechanism to ensure that our executives do not receive an above target payout if our stockholders have not experienced positive TSR over the corresponding performance period. The Compensation Committee intends to continue to review the appropriate time to move the PSU program to cumulative, multi-year goals.
At the start of 2023, the Compensation Committee certifies our financial performance for the applicable period, in each case, subject to continued employment with the Company on the third anniversary date.

Set forth below areapproved Adjusted Corporate EBITDA as the performance criteriametric for 2017both the second third of the total PSUs granted under the 2022 LTIP and the first third of the PSUs granted under the 2023 LTIP. The Compensation Committee also set the threshold, target and maximum goals for each of these tranches of PSUs. The calculation of Adjusted Corporate EBITDA for both awards is the 2017 Performance Shares. For performance below the threshold, no Performance Shares are earned. For performance equal to the threshold, the percentage of Performance Shares earned issame as set forth below. For performance equal to or above the target, the percentage earned remains as provided belowthat for the target. For2023 EICP applicable to our NEOs. Each PSU grant provides for straight line interpolation to calculate payouts between performance between the threshold and the target, linear interpolation is usedmetrics. The Compensation Committee chose to determine the earned percentage.


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28Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

2017 Performance Shares Performance Criteria
 
2017 Adjusted
Corporate EBITDA
Earned Percentage
Threshold$53012.5%
Target$62525%
Actual Results$2670%

None of the NEOs earned any of the Performance Shares based onuse Adjusted Corporate EBITDA in the PSU program, acknowledging its use in the EICP as well, because of the metric’s importance to the company and its stockholders.
Based on the company’s performance in 2023, no PSUs were earned in 2023 for 2017.the one-third of the 2022 LTIP PSUs attributable to 2023 performance, or for the one-third of the 2023 LTIP PSUs attributable to 2023 performance.
2023 Tranche of 2022 – 2024 PSUs
PerformanceAdjusted Corporate EBITDA
(millions)
Percentage Earned
Threshold$1,367.7180%
Target$1,709.63100%
Maximum$1,966.08200%
2023 Results$560.530%
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39

2023 Tranche of 2023 – 2025 PSUs
PerformanceAdjusted Corporate EBITDA
(millions)
Percentage Earned
Threshold$1,367.7180%
Target$1,709.63100%
Maximum$1,966.08200%
2023 Results$560.530%
As noted above, Mr. Scherr did not participate in the 2022 LTIP or 2023 LTIP. However, during 2023, a portion of his sign-on equity awards vested due to our stock price performance and his tenure. The NEOs retainfollowing table sets forth the ability to earnnumber of shares of underlying the sign-on equity awards subject to performance over the combined 2017 and 2018 and the combined 2017, 2018 and 2019 performance periods. No Performance Shares were granted to Mr. Tague in 2017. Mr. Foland and Ms. Marren forfeited their 2017 Performance Share awards in connection with their separation from the Company. The maximum and target numbers of Performance Shares granted to each NEO in 2017 andScherr, the number of 2017 Performance Shares earned basedshares underlying the awards that vested as of December 31, 2023, and the value of those shares that vested as of December 31, 2023.
CEO Sign-On Equity Awards That Vested During 2023
Type of EquityShares Underlying
Awards
Granted (#)
Number Vested as
of December 31,

2023 (#)
Value Vested as of
December 31,

2023(1)
Time-based RSUs2,802,590560,518$5,823,782
Performance-Based RSUs – Stock Price6,539,378560,518$5,823,782
Performance-Based RSUs – Stock Price and Transaction3,113,989NoneNone
(1)
Based on 2017 financial performance are set forth below:
Name2017 Maximum Performance Shares Granted2017 Target Performance Shares Granted2017 Performance Shares Earned
Ms. Marinello104,94669,9640
Mr. Kennedy81,11754,0780
Mr. Best64,89543,2630
Mr. Taride64,89543,2630
Mr. Frecker24,33616,2240

2017 Options

Consistent with the Compensation Committee’s goal of aligning the performanceclosing price ($10.39) of our common stock withon the compensation of our NEOs,Nasdaq on December 29, 2023, the Compensation Committee granted Options to certain of our NEOs in 2017. The Options have an exercise price of $22.19, vest in equal annual installments over four years, subject to continued employment through each anniversary, and have a seven-year term. Our CEO was granted Performance Options, which have an additional performance goal that is further described below. For more information about the award of Options and the relevant vesting dates see “2017 Grants of Plan-Based Awards” table below.

The number of Options granted to each NEO in 2017 are set forth below.
Name2017 Options Granted
Mr. Kennedy42,769
Mr. Best34,215
Mr. Taride34,215
Mr. Frecker12,831

2017 Restricted Shares

Restricted Shares grantedfinal trading day prior to the NEOs vestvesting date. The value of these sign-on equity grants as shown in equal annual installments over three years (except that Restricted Shares granted to our CEO will vest onthe Summary Compensation Table included later in this Proxy Statement differs from the Value Vested as of December 31, 2019), in each case, subject to continued employment on2023. Under SEC rules, the vesting date(s). The Restricted Shares were subject to forfeiture if the Company's revenue for 2017 did not meet or exceed $7.5 billion. TheSummary Compensation Committee selected revenue as the performance goal to promote increasing the number and type of vehicles we rent, among other reasons. The Company's revenue for 2017 was $8.8 billion, exceeding the target goal. As a result, the Restricted Shares granted to the NEOs were earned and remain subject to vesting. For more information about the award of Restricted Shares see “2017 Grants of Plan-Based Awards” table below.

The number of Restricted Shares granted to each NEO in 2017 and the number of 2017 Restricted Shares earned based on 2017 financial performance are set forth below.


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29Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Name2017 Restricted Shares Granted2017 Restricted Shares Earned
Ms. Marinello23,32123,321
Mr. Kennedy18,02618,026
Mr. Best14,42114,421
Mr. Taride14,42114,421
Mr. Frecker5,4085,408

2017 Performance Options

The Performance Options granted to Ms. Marinello are subject to the same Adjusted Corporate EBITDA performance goals for the 2017 through 2019 period as the 2017 Performance Shares. If earned, the Performance Options will vest on the laterTable requires disclosure of the third anniversaryfair value of the date of grant and the date on which the Compensation Committee certifies our financial performance for the applicable period provided that Ms. Marinello remains employed by the Company on December 31, 2019. The Performance Options have an exercise price of $22.19, which is fair market valueeach award, in full, as of the grant date, even though the awards will be earned over several years, generally require Mr. Scherr’s continued employment over time, and, in the case of the performance-based awards, will only be earned if the performance metrics have a seven-year term. For morebeen achieved. The information aboutin this column reflects the award of Performance Options see the “2017 Grants of Plan-Based Awards” table below.

The number Performance Options granted to the CEOshares actually earned in 20172023, and the numberyear-end stock price. See “— Agreements with NEOs — Agreement with Mr. Scherr” for further discussion of 2017 Performance Options that were earned based on 2017 financialthe performance are set forth below:metrics and achievement related to Mr. Scherr’s sign-on equity grants.
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Name2017 Performance Options2017 Performance Options Earned
Ms. Marinello40326,502


2016 PSUs

In 2016, the Compensation Committee granted Performance Stock Units ("PSUs") to the NEOs at that time and, as part of the performance structure, set goals for each of Adjusted Corporate EBITDA, EBITDA Margin relative to one of our competitors ("Relative EBITDA Margin") and customer satisfaction improvement for a select group of our customers using the Net Promoter Score methodology ("Customer Satisfaction") for the 2016 PSUs for the combined 2016 and 2017 and combined 2016, 2017 and 2018 performance periods. Based on the performance for 2016 and 2017, the NEOs did not earn any of the 2016 PSUs based on Adjusted Corporate EBITDA or Relative EBITDA Margin and earned 100% of the Customer Satisfaction PSUs eligible to be earned for 2016 and 2017. As a result, Messrs. Kennedy and Best have earned 10% of their target awards made in 2016 and Messrs. Taride and Frecker have earned 12.5% of their target awards made in 2016. The NEOs retain the ability to earn the awards not earned in 2016 and 2017 through meeting goals for the combined 2016, 2017 and 2018 performance period.

EBITDA Margin is a non-GAAP measure. For the definition of “EBITDA Margin” see Annex A to this proxy statement.

The following were the combined 2016 and 2017 performance targets set by the Compensation Committee and our performance as compared to such targets (dollars in millions): 
2016 PSU Performance Elements
 
Adjusted
Corporate EBITDA
Relative
EBITDA Margin
Customer
Satisfaction
Threshold(1)
$1,828–50 bp+1.00
Target(2)
$2,151+100 bp+1.50
Actual Results$820-433
>+1.50

Payout Factor0%0%100%
(1)Any Adjusted Corporate EBITDA, Relative EBITDA Margin or Customer Satisfaction results that equal the threshold receive a 50% multiplier. Any Adjusted Corporate EBITDA, Relative EBITDA Margin or Customer Satisfaction results that are below the threshold receive a 0% multiplier.
(2)Any Adjusted Corporate EBITDA, Relative EBITDA Margin or Customer Satisfaction results that are equal to or above the target performance level receive a 100% multiplier for 2016.


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30Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

The number of target awards that remain subject to vesting, the numbers of awards that have been earned and the total award amounts of target 2016 PSUs are set forth below. Up to 150% of the target award amounts can be earned for combined 2016, 2017 and 2018 performance. 2016 PSUs will vest upon certification by the Compensation Committee of our financial performance for the combined 2016, 2017 and 2018 period. Messrs. Tague and Foland and Ms. Marren forfeited their 2016 PSU awards in connection with their separation from the Company.
2016 PSUs
Name
Target
Adjusted
Corporate
EBITDA
PSUs Remain Subject to Vesting
Target
Relative
EBITDA
Margin PSUs
Remain Subject to Vesting
Target
Customer
Satisfaction
PSUs
Remain Subject to Vesting
Adjusted
Corporate
EBITDA and
Relative
EBITDA Margin
PSUs Earned
Customer
Satisfaction
PSUs
Earned
Total
PSUs at
Target
PSUs
Earned
as a % of Target
Mr. Kennedy13,16313,1626,5813,29132,90610%
Mr. Best9,6059,6054,8022,40124,01210%
Mr. Taride9,1489,1476,0983,04924,39312.5%
Mr. Frecker1,0861,0867243622,89612.5%

2015 PSUs

One-third of the PSUs granted to NEOs in 2015 were forfeited based on our financial performance in 2015. In 2016, in consultation with management and in connection with the Spin-Off, the Compensation Committee elected to modify the performance metrics for the remaining two-thirds of the total PSU awards granted in 2015. Instead of the entire award being tied to Adjusted Corporate EBITDA, the Compensation Committee modified the 2016 and 2017 performance goals to match the general structure of PSUs granted in 2016 as follows:

40% of the remaining PSUs were subject to Adjusted Corporate EBITDA (37.5% for Messrs. Taride and Frecker);

40% of the remaining PSUs were subject to Relative EBITDA Margin (37.5% for Messrs. Taride and Frecker); and

20% of the remaining PSUs were subject to Customer Satisfaction (25% for Messrs. Taride and Frecker).

Up to 100% of the remaining 2015 PSUs could have been earned based on two-year cumulative 2016 and 2017 performance. In order to earn PSUs for combined 2016 and 2017 performance, the Company needed to achieve the same performance goals as outlined above for the 2016 PSUs. Based on the results for 2016 and 2017, the NEOs did not earn any of the 2015 PSUs based on Adjusted Corporate EBITDA or Relative EBITDA Margin and earned 100% of the Customer Satisfaction PSUs eligible to be earned for 2016 and 2017. As a result, Messrs. Kennedy and Best earned 20% of their total awards and Messrs. Taride and Frecker earned 25% of their total awards. Both Messrs. Tague and Foland and Ms. Marren forfeited their 2015 PSU awards in connection with their separation from the Company. The number of target and earned 2015 PSU awards are set forth below.
2015 PSUs
Name
Target
Adjusted
Corporate
EBITDA
PSUs
Target
Relative
EBITDA
Margin PSUs
Target Customer
Satisfaction
PSUs
Adjusted
Corporate
EBITDA and
Relative
EBITDA Margin
PSUs Earned
Customer
Satisfaction
PSUs
Earned
Total
PSUs at
Target
PSUs
Earned and Vested
as a % of
Target
Mr. Kennedy6,2546,2533,1273,12715,63420%
Mr. Best4,9274,9272,4642,46412,31820%
Mr. Taride2,3942,3941,5961,5966,38425%
Mr. Frecker4494492992991,19725%



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31Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

LTIP for 2018

In February 2018, the Compensation Committee reviewed the structure and balance of equity grants used in the LTIP. After consideration of various award alternatives and in consultation with FW Cook, the Compensation Committee determined to continue substantially the same award structure and target equity awards for our NEOs in 2018 as in 2017. The Company and Ms. Marinello have agreed that she will receive substantially the same equity compensation for 2018 as she received for 2017.

Other Compensation Elements
Benefit Programs
Retirement Benefits
We maintain a qualified defined contribution plan (inin which substantially all of our U.S.-based employees can participate) and a non-qualified deferred compensation program, in which our NEOs (other than Mr. Taride),participate (the “401(k) Plan”). The 401(k) Plan provides that participants are eligible to participate, as described under “Pension Benefits” below. We maintainreceive a matching company contribution equal to (i) 100% of their contributions for up to 3% of compensation (up to IRS limits), and (ii) 50% of their contributions for up to the non-qualified deferrednext 2% of compensation plan for select executives(up to provide for retirement benefits that cannot be provided under the qualified defined contribution plan due to limitations under the Code.IRS limits).
Perquisites
We also maintain a post-retirement assigned car benefit plan under which we provide certain senior executives who, at the time of retirement, are at least 58 years old and have been an employee of the Company for at least 20 years, with a car from our fleet and insurance on the car for the participant’s benefit. We maintain this benefit to promote retention of executives and in recognition of an executive’s term of service. As of December 31, 2017, Mr. Taride was our only NEO who satisfied the minimum service and minimum age requirement for participation in the plan.
Perquisite Policy
We provide perquisites and other personal benefits to our NEOs that we and ourthe Compensation Committee believe are reasonable and consistent with our overall compensation program toprogram. These benefits better enable us to attract and retain superior employees for key positions. Our perquisites generally consist of access to benefits that are available to individuals in leadership roles across the company, including personal use of a company owned vehicle, relocation assistance, and group excess liability umbrella insurance. The NEOs were also entitled to participate in an executive physical program during 2023. Furthermore, during 2023, the Compensation Committee also approved the provision of a financial counseling and tax preparation benefit to the company’s most senior leaders, including the NEOs. The Compensation Committee approved the program to help ensure that senior management fully understands and maximizes the opportunity presented by their compensation and benefits package.
In limited circumstances, NEOs may also have access to travel on private aircraft. We use corporateprivate aircraft primarily for the purpose of encouraging and facilitating business travel by our senior executives (primarily our CEO) and directors, generally for travel inwithin the United States and, less frequently, internationally. In addition, our CEO uses corporatePursuant to his employment agreement, Mr. Scherr had access to private aircraft for limited personal air travel.
Ourtravel between our headquarters in Florida and his home in New York. The Compensation Committee regularly reviews aircraft usage by the NEOs and the expenses associated with such usage. The costs of our CEO's personalalso approved Mr. Scherr’s limited use of private aircraft for 2017 was $29,685, which amount is included in the “All Other Compensation” columntrips to locations outside of the Summary Compensation Table. New York.
The Compensation Committee periodically reviews our perquisite policies to help ensure that they are reasonable.reasonable and competitive.

Severance Plan for Senior Executives
In August 2021, the Board adopted the 2021 Hertz Global Holdings, Inc. Severance Plan for Senior Executives, as may be amended from time to time (the “Severance Plan”). The Severance Plan provides for senior executives to be eligible to receive severance benefits if the participant’s employment is terminated for a reason other than “cause,” death or disability. Mr. Stone forfeited his right to participate in the Severance Plan in connection with his receipt of a transition retention bonus discussed below under “— Agreements with NEOs — Agreement with Mr. Stone.”
The Severance Plan provides that in the event of a qualifying termination, the participant will be eligible for severance equal to (a) 1.5 times their base salary and target annual cash incentive, (b) payment of a pro-rata annual cash incentive for the year of termination based on actual achievement of performance metrics, (c) continued medical and continued health benefits for 18 months following termination, and (d) executive outplacement services of up to $25,000. The participants must execute (and not revoke) a release of claims within 60 days following termination to be eligible for these benefits. The plan requires compliance with customary covenants regarding confidential information, non-competition, non-solicitation and non-disparagement.
For Mr. Scherr, in addition to eligibility for benefits under the Severance Plan, his Employment Agreement provided rights to severance if he terminated his employment for “good reason,” as defined in the agreement.
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See “— Agreements with NEOs — Agreement with Mr. Scherr” below. Mr. Keppy’s offer letter provides a similar severance benefit if he terminates his employment for “good reason,” as defined in the agreement, during the first three years of his employment. See “— Agreements with NEOs — Agreement with Mr. Keppy” below. Mr. Scherr’s Employment Agreement also requires compliance with post-employment restrictive covenant provisions that are more extensive and generally longer in duration than those applicable under the Severance Plan.
Agreements with NEOs
Agreement with Mr. Scherr
Mr. Scherr’s Employment Agreement, entered into on February 3, 2022 (the “Employment Agreement”), provided for an initial term ending on December 31, 2026, unless earlier terminated by Mr. Scherr or the company. On March 12, 2024, Mr. Scherr provided the company with notice of his intent to voluntarily resign from the company and his resignation became effective on March 31, 2024.
During his tenure with the company, the Employment Agreement provided Mr. Scherr with an annual base salary of $1.5 million and the right to participate in the company’s annual incentive program in effect from time to time, with a target annual incentive amount equal to 160% of his base salary.
In lieu of participation in the company’s long-term incentive program, Mr. Scherr received three equity grants upon his hiring that, in aggregate, provided him with the opportunity to earn a total number of shares representing 2% of the company’s fully diluted shares as of the Emergence. These awards were designed by the Compensation Committee with the support of its independent compensation consultant, FW Cook, to closely align Mr. Scherr’s compensation with the value that management creates for stockholders, particularly for the performance-based awards that directly linked earning of the awards with stock price improvement. In making these awards, our Compensation Committee was focused on successfully recruiting a leader who the Board believed had the requisite experience and leadership qualities to successfully grow our business and position the company to succeed in the context of the future of mobility. Specifically, our Board sought leadership to undertake a transformation of the company. In that pursuit, our Compensation Committee created what it believed to be an appropriate compensation structure to incentivize Mr. Scherr in a manner aligned with the interests of our stockholders while inducing Mr. Scherr to join the company relative to other opportunities available to him at the time. The awards can be summarized as follows:
1.
Time-Based RSUs: In order to provide for retention of Mr. Scherr and to allow him to earn compensation based on our stock price over a four-year period, our Compensation Committee awarded 2,802,590 time-based RSUs (representing 0.45% of fully diluted shares of company common stock as of Emergence) that vested with respect to 40% of the time-based RSUs on December 31, 2022 and 20% on December 31, 2023. Had Mr. Scherr’s employment with the company continued (except as set forth below), an additional 20% of the time-based RSUs would have vested on each of December 31, 2024 and 2025.
2.
Performance-Based RSUs — Stock Price: At the heart of Mr. Scherr’s sign on package and representing more than 50% of Mr. Scherr’s total sign-on awards, were 6,539,378 performance-based restricted stock units (representing 1.05% of fully diluted shares of the company’s common stock as of Emergence) (the “Stock Price RSUs”). The Stock Price RSUs were designed to be earned solely based on the company’s achievement of the following share price targets, and, if earned based on stock price, would vest annually in 20% increments from December 31, 2022 through December 31, 2026, and in any case no later than December 31, 2026.
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Performance-Based RSUs –
Stock Price (#)
Required 90-Day VWAP
1,401,295$15.00
1,401,295$20.00
1,401,295$25.00
1,401,296$30.00
934,197$35.00
Our Compensation Committee determined these awards should comprise the largest portion of Mr. Scherr’s sign-on equity grants to align his compensation with sustained levels of share price performance. Importantly, the share price performance metrics referenced in the table above would be achieved only when the 90-day weighted average closing price (“VWAP”) of our common stock equaled or exceeded the applicable price. Sustained share price performance was thus required, further aligning Mr. Scherr’s compensation to stockholder interests. Once earned based on the stock price, the award would be paid out subject to a time-based vesting schedule that approximated 20% increments over five years, recognizing that “catch-up” vesting might have been needed to ensure all earned shares were paid by December 31, 2026.
Based on our stock price performance during 2022, Mr. Scherr earned the shares associated with the $15.00 and $20.00 VWAPs during 2022. 20% of those shares vested on each of December 31, 2022 and December 31, 2023. The balance of those earned shares would have vested ratably across December 31, 2024, 2025 and 2026 had Mr. Scherr remained employed through each such date.
No additional Stock Price RSUs were earned in 2023 as we did not achieve a 90-day VWAP at the $25, $30 or $35 level during 2023. Upon Mr. Scherr’s departure from the company on March 31, 2024, he ceased to be eligible to earn any further RSUs.
3.
Performance-Based RSUs — Stock Price and Transaction: As the final part of Mr. Scherr’s sign-on equity award, he was granted 3,113,989 performance-based RSUs (representing 0.50% of fully diluted shares of the company’s common stock as of Emergence) (the “Transaction RSUs”) that would be earned if specified share price targets were satisfied and there was (a) a change in control of the company or (b) a transaction following which the shareholdings of Certares, Knighthead and their affiliates were together reduced below one-third of their levels as of February 3, 2022 (the “Transaction Condition”). If a share price trigger for this award was timely attained, the earned shares would pay out upon the 12-month anniversary of the date of the Transaction Condition (except as set forth below). Our Compensation Committee tied the vesting of this award to the achievement of share price performance and the occurrence of such a transaction to provide Mr. Scherr with protection in the event of such a transaction, but only if such a transaction occurred after there had been significant share price appreciation. The stock price metrics were as follows:
Portion of AwardRequired Stock Price
50%$35.00
100%$40.00
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If Mr. Scherr’s employment had terminated without “cause” or if he had resigned for “good reason” ​(in each case as defined in his Employment Agreement) outside of the context of a change in control, his sign-on equity awards would have been treated as follows (subject to his execution and non-revocation of a release):
Time-Based RSUsVesting through December 31st of the year in which the termination occurred
Performance-Based RSUs – Stock PriceVesting through December 31st of the year in which the termination occurred, to the extent that a required 90-day VWAP had been achieved prior to the date of his separation
Performance-Based RSUs – Stock Price and TransactionAccelerated vesting of any fully earned portion of the award with payment at termination rather than 12 months after the change in control
Because Mr. Scherr terminated his employment with the company without “good reason,” as defined in his Employment Agreement, all of Mr. Scherr’s unvested sign-on equity awards were forfeited in full as of March 31, 2024.
During his employment, Mr. Scherr was also entitled to participate in all employee and senior executive benefits in accordance with the programs then available to the company’s senior executives. Similarly, during his employment, Mr. Scherr was entitled to participate in any retirement, deferred compensation or similar plan available to senior executives and in effect from time to time.
Mr. Scherr was entitled to receive perquisites under the Employment Agreement, including any such perquisites available from time to time to senior executives of the company. Mr. Scherr was entitled to an annual physical at the company’s expense and access to private aircraft for limited personal use, including between our headquarters in Florida and his home in New York.
Mr. Scherr received company-paid housing for six months as he began his employment with us, and up to $30,000 in reimbursement for legal expenses incurred in negotiating the Employment Agreement.
Mr. Scherr was entitled to severance and change in control benefits, which are summarized under “Potential Payments Upon Termination or Change in Control” below, but these terminated upon his separation from the company on March 31, 2024, without having had effect. The Employment Agreement prohibits Mr. Scherr from competing with the company or soliciting our employees or clients for two years following the termination of his employment for any reason.
Agreement with Mr. Keppy
Mr. Keppy and the company entered into an offer letter in connection with his hiring in November 2023. He also entered into a standard Employee Confidentiality and Non-Competition Agreement as of the same date. The offer letter provides for Mr. Keppy to receive the following:

An annual base salary of $1.25 million;

A target opportunity under the company’s annual incentive plan at 100% of his annual base salary (pro-rated for 2023); and
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Participation in the company’s annual long-term incentive plan with a target equity award of $2.5 million (pro-rated for 2023).
Also under the offer letter, Mr. Keppy was eligible to receive a cash sign-on bonus in the amount of $750,000, payable on the earlier of his first payroll date in January 2024 and a termination of his employment by the company without “cause” ​(as defined in the agreement) or by Mr. Keppy for “good reason” ​(as defined in the agreement, and which includes Mr. Keppy ceasing to be a direct report of Mr. Scherr’s specifically or, in the alternative, a direct report of the Board). Mr. Keppy must repay a pro-rata portion of the sign-on bonus to the company if his employment is terminated for “cause,” or he voluntarily terminates his employment within 24-months of his hiring date without “good reason.” For “good reason” to exist, Mr. Keppy must deliver written notice to the company of the existence of the action that could constitute good reason within 30 days of his knowledge of the action, the company must fail to cure the action within 30 days of such notice and, if the company fails to cure the action, Mr. Keppy terminates his employment within 30 days after the end of the cure period.
The offer letter also provided Mr. Keppy with two sign-on equity awards as of his start date, to compensate Mr. Keppy for the value of foregone equity grants with his prior employer and otherwise incent him to join the company:

An RSU grant, with a grant date value of $10.0 million, that will vest ratably on the first three anniversaries of the date of grant,assuming his continued employment through each vesting date, and that will vest immediately in the event Mr. Keppy voluntarily leaves his employment for “good reason” (as defined above) or is terminated without “cause” by the company; and

An RSU grant with a grant date value of $5.0 million that will cliff vest on the fourth anniversary of the grant date, assuming his continued employment with the company, and that is subject to the terms and conditions of the company’s standard RSU agreement, including its early vesting terms (i.e., this grant does not provide Mr. Keppy with any accelerated vesting if he voluntarily leaves his employment for any reason, including a situation that would result in “good reason”).
Under the offer letter, Mr. Keppy is also entitled to receive benefits generally available to other relocating executives, including relocation assistance in the form of a net cash payment of $100,000 plus expenses related to the movement of his household goods, subject to repayment to the company of (a) 100% of such amounts if Mr. Keppy terminates his employment without “good reason” within 12 months of his start date or (b) 50% of such amounts if Mr. Keppy terminates his employment without “good reason” between 12 and 24 months of his start date.
The offer letter also provides that Mr. Keppy will be eligible for use of a Hertz service vehicle for personal and professional use, and participation in other benefit programs available to executive officers of the company, as well as reimbursement of legal fees up to $10,000 for the completion of his offer letter.
Furthermore, pursuant to the offer letter, Mr. Keppy is a participant in the Severance Plan from the first day of his employment. Until the third anniversary of Mr. Keppy’s start date, upon a termination without “cause,” he will be entitled to no less than the benefits set forth under the Severance Plan as in effect on the date of his offer letter, or, if the Severance Plan is subsequently amended or replaced and provides for more favorable benefits, in the aggregate, than those provided in the offer letter, those enhanced benefits. In addition, during this three-year period, Mr. Keppy will be entitled to benefits no less favorable than those set forth in the Severance Plan in the event he voluntarily leaves his employment for “good reason.”
Agreement with Ms. Brooks
Ms. Brooks, previously our Chief Accounting Officer, was promoted to the role of Executive Vice President, Chief Financial Officer, effective July 25, 2023. In connection with her promotion, her annual base salary
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was increased from $450,000 to $600,000, and her target opportunity under the company’s annual incentive plan remained at 80% of her annual base salary. Ms. Brooks’ long-term incentive plan participation amount was also increased in connection with her promotion, resulting in her total target equity award amount being increased from $500,000 to $1,000,000. She received incremental grants under the 2023 LTIP of 7,500 RSUs and 11,250 PSUs on October 2, 2023, to reflect this increase. Ms. Brooks’ promotion and these new compensation opportunities were memorialized in a standard offer letter dated July 25, 2023.
Agreement with Mr. Stone
Mr. Stone served as our Chief Executive Officer from May 16, 2020 to October 5, 2021, and accepted a role as our President and Chief Operating Officer in October 2021, following our Emergence. In connection with this change in role, in October 2021, Mr. Stone and the company entered into a Second Amended and Restated Offer Letter, Confidentiality and Non-Competition Agreement. The Compensation Committee provided certain benefits to Mr. Stone to retain his leadership of our global operations during the search for a new CEO.
The agreement provided for Mr. Stone to receive a base salary of $1.0 million and targeted opportunity under the annual incentive plan at 140% of base salary. Also under the agreement, Mr. Stone waived all rights to future severance benefits from the company in exchange for a transition retention bonus with a value equal to $2 million plus the value of 24 months of employer paid group health insurance premiums (i.e., what his severance benefit would otherwise have been worth under the Severance Plan in effect upon Emergence). The transition retention bonus was paid on March 1, 2022 in accordance with its terms. The agreement prohibits Mr. Stone from competing with the company or soliciting our employees for 18 months following the termination of his employment for any reason.
Also, in February 2022, when the company hired Mr. Scherr as CEO, stock options and RSUs granted to Mr. Stone in November 2021 in connection with Emergence (the “Emergence Awards”) were amended such that (x) subject to his continued employment through December 31, 2022, any then-unvested Emergence Awards would accelerate and become fully vested as of such date, and (y) if, prior to December 31, 2022, Mr. Stone was terminated by the company without “cause” ​(as defined in the Severance Plan), any then unvested Emergence Awards would accelerate and become fully vested as of his termination date, subject to execution of a release. These awards vested on December 31, 2022 in accordance with their terms.
Mr. Stone terminated his employment with the company effective October 31, 2023.
Clawback Policy

During 2023, in light of new rules promulgated by Nasdaq and SEC requirements, we adopted the Hertz Global Holdings, Inc. Clawback Policy (the “Nasdaq Clawback Policy”). The Nasdaq Clawback Policy provides for the reasonably prompt recovery (or “clawback”) of certain excess incentive-based compensation received during an applicable three-year recovery period by current or former executive officers (including the NEOs) in the event the company is required to prepare an accounting restatement due to material noncompliance with any financial reporting requirement under the securities laws.
Excess incentive-based compensation for these purposes generally means the amount of incentive-based compensation received (on or after October 2, 2023) by such executive officer that exceeds the amount of incentive-based compensation that would have been received by such executive officer had it been determined based on the restated amounts, without regard to any taxes paid.
Incentive-based compensation potentially subject to recovery under the mandatory accounting restatement provisions of the Nasdaq Clawback Policy is generally limited to any compensation granted, earned or
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vested based wholly or in part on the attainment of one or more financial reporting measures. The Company maintainsNasdaq Clawback Policy includes limited exceptions to the requirement to clawback amounts in the event of an accounting restatement in accordance with Nasdaq rules and SEC requirements.
Prior to the promulgation of rules by Nasdaq, the company had voluntarily adopted a clawback policy to promote responsible risk managementmanagement. This policy applied to a broader group of employees than is required by the Nasdaq rules. The Compensation Committee chose to maintain this policy (the “Supplemental Clawback Policy”) to serve as a primary source of compensation recovery opportunity related to senior employees other than executive officers (generally employees at or above the Vice President level), and, as a supplement to help ensure that the incentives of our management are alignedNasdaq Clawback Policy for executive officers.
For executive officers, the Supplemental Clawback Policy will only operate with those ofrespect to amounts subject to the Company’s stockholders. The policy applies to all employees who are at the director level and above, including our NEOs, and covers:

All annual incentives (including awardsNasdaq Clawback Policy after recovery occurs under the Senior Executive Bonus Plan);

Long-term incentives;

Equity-based awards (including awards grantedNasdaq Clawback Policy, and there will be no duplication of recovery under the 2016 Omnibus Plan); andSupplemental Clawback Policy.

Other performance-based compensation arrangements.

The policy provides that, among other things, a repayment obligation may be triggered by the Compensation Committee if an employee receives certain incentive compensation based on financial results that were the subject to a restatement during the three-year period after which such compensation was paid. In addition, a repayment obligation may be triggered by the Compensation Committee if an employee's gross negligence, fraud or willful misconduct caused or contributed to the need for the restatement during the three-year period after which such certain incentive compensation


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32Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

was paid. If triggered, the employee must repay or forfeit all or any portion of such compensation that would not have been paid had the applicable financial results been reported accurately.
In addition, the Company’s equity award agreements contain clawback provisions. The Company’s clawback policy and any related plans or award agreements will be further revised, to the extent necessary, to comply with any rules promulgated by the SEC pursuant to Section 954 of the Dodd-Frank Wall Street Reform and Consumer Protection Act (the "Dodd-Frank Act").
Stock Ownership Guidelines and Hedging and Pledging Policy
Stock Ownership Guidelines
UnderWe maintain Stock Ownership Guidelines under which our stock ownership guidelines, executive officersNEOs and non-employee directorsother individuals at the Senior Vice President level and above are required to own shares of our common stock equal in value to a specified multiple of their annual base salary or cash retainer,salary. As of the date of this Proxy Statement, the Stock Ownership Guidelines applicable to our NEOs are as set forth below:
Position
Stock Ownership Guidelines
CEO5x Base Salary
CFO, Senior Executive Vice Presidents and Business Unit Presidents3xMultiple of Annual Base Salary
Other "Section 16" Officers2x Base SalaryCEO5x
Non-Employee Directors5x Annual Cash RetainerOther NEOs3x

Senior executives and non-employee directorsExecutives generally have five years from the later of the date of the Spin-Off and the date of their employment or election to the Board to reach the target ownership levels. Senior executivesExecutives subject to the guidelines are permitted to count towards the target ownership levels shares owned outright or in trust, shares owned through the Company’s Employee Stock Purchase Plan, the approximate after-tax value of unvested Restricted Shares and RSUs (i.e., 50% of unvested Restricted Shares and RSUs) and the approximate after-tax value of Performance Shares and PSUs if the performance criteria has been met, even if the service requirement has not been met (i.e., 50% of Performance Shares and PSUs if performance criteria is met). Non-employee directorsOwnership Guidelines are permitted to count towards the target ownership levels shares owned outright or in trust, and 50% of the approximate after-tax value of phantomawards issued under our equity incentive plans, including (A) unvested RSUs and other non-performance-based share awards and (B) earned PSUs, performance shares (i.e.,or similar performance-based share awards, even if the service requirement has not yet been met.
Until the target ownership levels are met, executives generally are restricted from selling more than 50% of phantom shares).the net shares received upon vesting or exercise of equity awards after the payment of exercise prices and withholding taxes, as applicable.

As of the date this Proxy Statement, all continuing NEOs have either met their retention guideline or are currently in the transition period for compliance with the Stock Ownership Guidelines.
LimitedHedging and Pledging Policy
Our Insider Trading Windows

Executive officers can only transact in Company securities during approved trading windows after satisfying mandatory clearance requirements.

Pledging and Hedging Policy
The Company has a policy that prohibits employees, officers and directors from entering into any type of arrangement, contract or transaction that has the effect of pledging shares or hedging against the decrease in the market value of our common stock.

Policies on Timing of Equity Awards
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It is the Company’s general practice to not issue equity awards with a grant date that occurs during regularly scheduled blackout periods. However, we have as a general practice granted equity awards in the first business day of each quarter in connection with new hires, promotions, special recognition or other special circumstances, which may be during blackout periods. It is also the Company’s general practice to not determine the number of equity awards based on market conditions prior to the date on which the equity award is approved. The exercise price of our stock options is the closing price
Summary of the Company’s stock the day before the date of such grant. We generally grant equity awards to our senior executives in the first quarter of the fiscal year following the release of earnings.Compensation Decision-Making Process



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33Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Peer Group

The Compensation Committee is responsible for reviewing and establishing the compensation program for our NEOs, subject to approval by the Board. To help design the program, the Compensation Committee uses a variety of inputs, including the following.
Annual Say-on-Pay Vote
We provide stockholders with an annual “say-on-pay” advisory vote on our executive compensation program. At our 2023 annual meeting of stockholders, approximately 85% of the votes cast for the say-on-pay proposal were in favor of our named executive officer compensation program and policies. Our Compensation Committee evaluated the results of the 2023 say-on-pay vote and, in light of the majority support for our executive compensation program, decided to maintain the core design of our compensation program. The Compensation Committee expects to continue to consider the outcome of future say-on-pay votes, in addition to various other factors, when making future compensation decisions.
Compensation Consultant and Market Data
The Compensation Committee has the authority to retain outside advisors as it deems appropriate. For 2023, the Compensation Committee retained FW Cook as its independent compensation consultant with respect to the 2023 executive compensation program. FW Cook does not perform any services for the company other than in its role as independent advisor to the Compensation Committee and the Compensation Committee has assessed FW Cook’s independence. The Compensation Committee has also considered and assessed all relevant factors that could give rise to a potential conflict of interest with respect to FW Cook in 2023. Based on this review, the Compensation Committee did not identify any conflict of interest.
The responsibilities of our compensation consultant include:

Reviewing and advising on total executive compensation, including salaries, short-term and long-term incentive programs and relevant performance goals;

Advising on industry trends and best practices in executive compensation;

Advising on effectively aligning pay with performance and with our business needs; and

Assisting the Compensation Committee with any other matters related to executive compensation arrangements, including executive employment and award arrangements.
The compensation consultant also provides internal and external pay comparison data to the Compensation Committee. The Compensation Committee uses this data as one element in its compensation decisions and does not mandate target ranges for our NEO salaries, annual incentive opportunities or long-term incentives as compared to the market data.
To determine the appropriate market data for use in its compensation decisions, the Compensation Committee selected our Peer Group for 2017 in late 2016 in consultation witha peer group based on the recommendations of FW Cook. FW Cook prepared a list of potential peer companies (with a particular focus on travel companies). Because the number of our direct industry competitors in the global market is limited, we diddo not limit the Survey Grouppeer group to our direct competitors, but also included similarly-sizedcompetitors. FW Cook proposed companies that bearhave substantial similarities to our business model, are comparable to us based on revenues and market capitalization, and with which we compete with for talent, including traveltalent.
We prefer to have a consistent peer group year-to-year, and travel-related companies. The companies in the Peer Group had annual revenuesCompensation Committee chose to keep the peer group used for 2016 of approximately $2.9 billion to $21.3 billion and median 2016 annual revenues of approximately $8.8 billion,2022 as compared to our 2016 revenue of $8.8 billion. Twenty-one companies are included in the Peer Group. Ofpeer group for 2023. At the twenty-one companies intime the Peer Group, 12 were in our 2016 Peer Group.
The following areCommittee selected the companies that comprised our Peer Group for 2017: 
peer group
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for 2023, we were at the 36th percentile in revenue and the 60th percentile in market capitalization within the group. In the fourth quarter of 2023 the Compensation Committee again reviewed our peer group for use in setting 2024 compensation and determined no changes were necessary for 2024.
The following companies comprised our peer group for purposes of evaluating our executive compensation for 2023:
Alaska Air Group, Inc.MGM Resorts International*Lithia Motors, Inc.
AutoNation, Inc.Norfolk Southern Corp.*
Avis Budget Group, Inc.*Norwegian Cruise Line Holdings Ltd.
CarMaxAvis Budget Group, Inc.*Penske Automotive Group, Inc.
Carnival Corp.*The Priceline Group Inc.
CSX Corp.*CarMax, Inc.Royal Caribbean Cruises Ltd.*
Expedia,Carvana Co.Ryder Systems, Inc.Ryder System, Inc.*
Expeditors International of Washington,Element Fleet Management Corp.Sonic Automotive, Inc.
Group 1 Automotive, Inc.Southwest Airlines Co.*
Hilton Worldwide Holdings, Inc.Wyndham Worldwide Corp.*United Rentals, Inc.
JetBlue Airways Corp.*CorporationXPO Logistics, Inc.
Marriott International, Inc.*Travel + Leisure Co.
Role of the CEO
*Denotes companies that were also included in our 2016 Peer Group.

When makingIn determining the appropriate levels of compensation decisions for our senior executives,NEOs, our management and ourCEO provides input to the Compensation Committee consider the compensation levels of the Peer Group,on topics that influence business performance, as well as industry factors, generalto review and make observations regarding performance of our business developments, corporate, business unit and individual performance, the roles within our organization, their experience inexecutives that report to him. Although the travel industry, compensation at their previous employers with respect to new hires and our overall compensation philosophy. Our Compensation Committee does not apply Peer Group datamay consider CEO input, in a formulaic manner to determineall cases the final determinations regarding compensation of our NEOs. Rather, the Peer Group data represent one of several factors that our Compensation Committee considers in a holistic assessment of compensation decisions. We typically review the salaries, annual incentive bonus levels and long-term equity awards of our NEOs every 12 months, and we periodically (but not on a set schedule) review the other elements of their compensation.

Tax and Accounting Considerations

The Senior Executive Bonus Plan was established as an "umbrella" formula governing maximum annual incentive bonus payments in order for annual incentive bonus payments to qualify as deductible under Section 162(m) of the Internal Revenue Code (the “Code”). Under this formula,rests with the Compensation Committee has discretionand our Board.
Compensation Risk
Our compensation policies and practices, including the NEO compensation programs, have been designed to pay bonuses for 2017include features intended to reduce the likelihood of upexcessive risk-taking. The Compensation Committee annually reviews our compensation policies and programs to (i) 1%identify and address any potential risks that could be created by the programs. In October 2023, with the assistance of Human Resources and Legal department personnel, the Committee undertook a risk review of our Gross EBITDA2023 compensation programs for 2017 for our CEO and (ii) 0.5% of our Gross EBITDA for 2017 for each ofall employees. Based on this review, the other NEOs. Gross EBITDA is a Non-GAAP measure. Our Gross EBITDA for 2017, the definition of “Gross EBITDA” and its reconciliation to its most comparable non-GAAP measure are set forth below under “Non-GAAP Measures” in Annex A to this proxy statement.

Section 162(m) of the Code disallows public companies from taking a federal tax deduction for compensation in excess of $1 million paid to certain of their executive officers. Historically, Section 162(m) included an exemption for certain performance-based compensation that met certain requirements. Our Compensation Committee reviews and considersconcluded that the deductibility of executive compensation under Section 162(m) when making compensation decisions. Historically, performance-based awards granted under the 2016 Omnibus Plan and bonuses paid under the Senior Executive Bonus Plan generally were intended to qualify as tax-deductible under Section 162(m).

Federal legislation passed on December 22, 2017 repealed Section 162(m)'s performance-based compensation exemption and the limitation on deductibility generally was expanded to include all individuals who are considered NEOs in any year beginning after December 31, 2016. As a result, compensation paid torisks arising from our NEOs in excess of $1


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34Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

million may not be deductible for taxable years commencing after December 31, 2017, subject to limited transition relief for arrangements in place as of November 2, 2017, the scope of which is uncertain. Further, no assurance can be given that compensation intended to satisfy the requirements for exemption from Section 162(m) in fact will. Despite the change in law, our Compensation Committee intends to continue to implement compensation programs that it believes are competitive and innot reasonably likely to have a material adverse effect on the best interests of the Company and its stockholders.company.

COMPENSATION COMMITTEE REPORT
Severance Plan and Employment, Separation and Change in Control Agreements

Ms. Marinello and Messrs. Best and Kennedy have entered into employment agreements with the Company and each of them is entitled to certain payments or benefits as further described below.

The Company has adopted a severance plan (the “Severance Plan for Senior Executives”) and entered into change in control agreements (“Change in Control Agreements”), which cover several of our NEOs currently employed by us. In adopting these arrangements, it was the intention of the Company to provide security to our senior executives in the event of a loss of employment that was generally consistent with the terms of arrangements provided by our peer companies.
The Severance Plan for Senior Executives provides payments and benefits to the covered executives in the event of certain qualifying terminations of their employment (other than in connection with a change in control of the Company) and the Change in Control Agreements provide payments and benefits to the covered executives in the event of certain qualifying terminations of their employment following a change in control of the Company. All of the agreements referred to below are listed in the Exhibit Index to the Company’s 2017 Annual Report.

Severance Plan for Senior Executives
The Severance Plan for Senior Executives provides benefits to senior executives whose employment is terminated other than terminations of employment that qualify for benefits under the Change in Control Agreements. Ms. Marinello and Messrs. Kennedy, Frecker, Taride and Best were designated as participants in the Severance Plan for Senior Executives and Mr. Tague, Mr. Foland and Ms. Marren received benefits under the Severance Plan for Senior Executives in connection with their terminations of employment (as discussed below).
Termination EventBenefits under Severance Plan for Senior Executives
Cause, Permanent Disability, Death or Retirement(1)
None
Involuntary Termination without Cause
Unpaid Bonus.  Pro rata portion of the annual bonus that would have been payable to the participant, payable at the same time bonuses are paid to other executives;
Severance Multiple.  Cash payments in the aggregate equal to a multiple (the “severance multiple”), based on the executive’s position, of the executive’s annual base salary in effect immediately prior to the date of termination and the average of the annual bonuses payable to the executive, with respect to the three calendar years preceding the year in which the termination occurs; or, for executives with a one-year or two-year bonus history, by reference to the average annual bonus amounts for such year or years; or, if an executive has not had an opportunity to earn or be awarded one full year’s bonus as of his or her termination of employment, the executive’s target bonus for the year of termination, payable in equal installments over a period of whole and/or partial years equal to the severance multiple. The severance multiple for Mr. Taride is 2.0 and for Ms. Marinello and Messrs. Kennedy, Best and Frecker is 1.5;
Other Benefits.  Continuation of all medical, health and accident plans (other than disability plans) until the earlier of the end of a number of years following the executive’s termination of employment equal to the severance multiple and the date on which the executive becomes eligible to participate in welfare plans of another employer; and
Outplacement.  Within the period of time from the date of executive’s termination through the end of the year following the date of termination, outplacement assistance up to a maximum of $25,000.

(1)As those terms are defined in the Severance Plan for Senior Executives.


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35Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis


Executives must execute a general release of claims to receive the foregoing severance payments and benefits. The Severance Plan for Senior Executives also contains a confidentiality covenant that extends for 24 months following the executive’s termination of employment and non-competition and non-solicitation covenants that extend for a period of years following the executive’s termination of employment equal to the severance multiple.
If an executive is entitled to severance payments and benefits under the Severance Plan for Senior Executives and a Change in Control Agreement, payments and benefits will be made under the Change in Control Agreement rather than the Severance Plan for Senior Executives.
Employment Agreements
We have entered into employment agreements with Ms. Marinello, Mr. Kennedy and Mr. Best that provide for their annual base salary, target annual bonus, target value of equity awards, severance and other compensation summarized below. Mr. Kennedy entered into an employment agreement that set the annual base salary for his initial year of employment, and Mr. Kennedy's annual base salary is reviewed annually by our Compensation Committee.

Kathryn Marinello(1)
Annual Base SalaryTarget Annual BonusEquity AwardsSeveranceOther
No less than $1,450,000No less than 150% of Annual Base Salary. Payout of no less than 60% of Target Annual Bonus for 2017.For 2017, grant date fair value of approximately $5,175,000: 60% Performance Options, 10% Restricted Shares and 30% Performance Shares. Following 2017, eligible for equity awards on a basis no less favorable than grants made to other senior executives, unless otherwise agreed by Ms. Marinello and the Company.If employment is terminated by the Company without cause, by Ms. Marinello for good reason or due to death or disability, entitled to vesting of any unvested portion of sign-on equity awards based on the Company's performance at the end of the performance period and prorated based on the portion of the vesting period elapsed as of the date of termination. In addition, eligible for severance benefits under the Severance Plan for Senior Executives.Employment period from January 3, 2017 to December 31, 2019. Eligible to participate in the employee benefit plans offered to other senior executives. $10,000 allowance for moving expenses. $25,000 annual payment for travel expenses. $35,250 for expenses incurred in connection with the negotiation of employment arrangements with the Company.

Thomas Kennedy(2)
Annual Base SalaryTarget Annual BonusEquity Awards
$775,000(3)
135% of Annual Base Salary

Target value of annual equity award grants after 2016 will be $2,000,000.


Tyler Best(4)
Annual Base SalaryTarget Annual BonusEquity Awards
$600,000100%, but not more than 150%, of Annual Base SalaryTarget value of annual equity award grants after 2016 will be $1,600,000.
(1)Ms. Marinello’s term sheet is filed as exhibit 10.2 to the Form 8-K the Company filed on December 13, 2016, and Ms. Marinello’s employment agreement is filed as exhibit 10.1 to the Form 8-K/A the Company filed on March 7, 2017.
(2)Mr. Kennedy’s compensation letter is filed as exhibit 10.42 to former Hertz Holdings’ 2014 Form 10-K filed on July 16, 2015.
(3)As adjusted by the Compensation Committee in February 2016.
(4)Mr. Best’s term sheet is filed as exhibit 10.39 to former Hertz Holdings’ 2015 Form 10-K filed on February 29, 2016.



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36Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Separation Agreements
We have entered into separation agreements with Messrs. Tague and Foland and Ms. Marren that provide for the termination dates, basis of termination, cash payments, vesting of equity awards and other benefits set forth below.
Officer and Termination DateBasis of TerminationCash PaymentsVesting of Equity AwardsOther
John Tague(1)
January 2, 2017


“Good Leaver Termination” under employment agreement and “Qualifying Termination” under Severance Plan for Senior Executives$3,678,750, payable in equal installments over the 18-month period following termination.Prorated vesting of 85,963 performance-based options and 60,174 PSUs based on the portion of the vesting period elapsed as of the termination date and deemed satisfaction of performance goals at the target level.Continued health and welfare insurance benefits for the 18-month period following the termination date or the date on which Mr. Tague becomes eligible for comparable health and welfare benefits through a new employer, whichever is earlier, certain relocation benefits and reimbursement for legal fees associated with the negotiation of the separation agreement.
Jeffrey Foland(2)
February 28, 2017
“Qualifying Termination” under Severance Plan for Senior Executives$2,135,625, payable in equal installments over the 18-month period following termination. Pro-rated 2017 bonus based on the number of days Mr. Foland was employed by the Company in 2017 and based on actual performance.Vesting of 44,467 RSUs.Continued health and welfare insurance benefits for the 18-month period following the termination date or the date on which Mr. Foland becomes eligible for comparable health and welfare benefits through a new employer, whichever is earlier. Up to $25,000 in outplacement benefits. Reimbursement for legal fees associated with the negotiation of the separation agreement.
Alexandria Marren(3)
October 31, 2017
“Qualifying Termination” under Severance Plan for Senior Executives$900,000, payable in equal installments over the 18-month period following termination. Pro-rated 2017 bonus based on the number of days Ms. Marren was employed by the Company in 2017 and based on actual performance.All unvested equity awards were forfeited.Continued health and welfare insurance benefits for the 18-month period following the termination date or the date on which Ms. Marren becomes eligible for comparable health and welfare benefits through a new employer, whichever is earlier. In lieu of outplacement benefits, $25,000 in cash following the termination date. Reimbursement for legal fees associated with the negotiation of the separation agreement.
(1)Mr. Tague’s separation agreement is filed as exhibit 10.1 to the Form 8-K the Company filed on December 13, 2016.
(2)Mr. Foland’s separation agreement is filed as exhibit 10.1 to the Form 8-K the Company filed on February 10, 2017.
(3)Ms. Marren's separation agreement will be filed as an exhibit to our Form 10-Q for the first quarter of 2018.
Change in Control Agreements
Ms. Marinello and Messrs. Kennedy, Best and Taride have entered into Change in Control Agreements. Payments and benefits under the Change in Control Agreements are "double-trigger", which means they are paid only if (i) there is a change in control of the Company and (ii) the covered executive is terminated by us without “cause” or the covered executive resigns for “good reason,” in either case, within two years following the change in control. If this occurs the covered executive will be entitled to the following payments and benefits:


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37Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Termination Event following Change of ControlBenefits under Change in Control Agreement
Death, Disability, Retirement, by Executive without Good Reason or by Company with Cause(1)
None
Involuntary Termination without Cause or Resignation for Good Reason
Unpaid Salary and Bonus.  Lump sum cash payment equal to (i) the executive’s annual base salary earned but not paid through the date of termination, (ii) pro-rated annual bonus at target level calculated through the executive’s date of termination and (iii) all other amounts to which the executive is entitled under any compensation plan applicable to the executive, payable within 30 days of the executive’s termination;
Severance Multiple.  Lump sum cash payment equal to a multiple (the “severance multiple”) of the sum of the executive’s annual base salary in effect immediately prior to the termination and the average actual bonuses paid to the executive for the three years prior to the year in which the termination occurs, or, for executives without a three-year bonus history, by reference to target levels.(2)  The severance multiples are: for Ms. Marinello(3) and Mr. Taride, 2.5, for Mr. Kennedy, 2.0, and for Mr. Best, 1.5;
Other Benefits.  Continuation of all life, medical, dental and other welfare benefit plans (other than disability plans) until the earlier of the end of a number of years following the executive’s termination of employment equal to the severance multiple and the date on which the executive becomes eligible to participate in welfare plans of another employer; and
Outplacement.  Within the period from the date of the executive’s termination through the end of the year following the date of termination, outplacement assistance up to a maximum of $25,000.
(1)As those terms are defined in the Change in Control Agreements.
(2)Our Change in Control Agreements provide for a reduction in change in control payments to the extent a reduction would place the applicable NEO in a more favorable after-tax position.
(3)Ms. Marinello’s Change in Control Agreement is filed as exhibit 10.2 to the Form 8-K/A the Company filed on March 7, 2017.

The foregoing payments and benefits would be in lieu of any other payments and benefits to be made in connection with a covered executive’s termination of employment while the agreements are in effect. Covered executives must execute a general release of claims to receive the foregoing severance payments and benefits.
Our Change in Control Agreements that we have entered into with our U.S.-based NEOs do not contain tax gross-up provisions on any golden parachute excise tax and Mr. Taride is not subject to golden parachute excise taxes.
Each of the Change in Control Agreements also contains a confidentiality covenant that extends indefinitely following the executive’s termination of employment and non-competition and non-solicitation covenants that extend for 12 months following the executive’s termination of employment. In the event that the executive breaches these covenants, the Company is entitled to stop making payments to the executive and seek injunctive relief in certain circumstances.

The Change in Control Agreements will continue to automatically renew for one-year extensions unless we give 15-months’ notice. In the event of a change in control during the term of the Change in Control Agreements, the agreement will remain in effect for two years following the change in control.
Treatment of EICP Payments and Equity Compensation upon a Termination or a Change in Control
The following chart generally summarizes the treatment of EICP payments and equity compensation for each of our NEOs under the Senior Executive Bonus Plan and the awards outstanding under the 2016 Omnibus Plan as of December 31, 2017.


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38Hertz Global Holdings, Inc. 2018 Proxy Statement

Compensation Discussion and Analysis

Award
Death or Disability(1)
Voluntary
Retirement(1)
For
Cause(1)
Without
Cause(1)
Change In
Control If Not
Assumed/
Substituted(1)(2)
EICP
Forfeit(3)
Forfeit(3)
Forfeit(3)
Forfeit(3)
Pro-rata(4)
Pro-rata
OptionsUnvested vest
Forfeit
unvested
Forfeit
unvested

Forfeit all
Forfeit
unvested
Unvested vest
PSUs and Performance SharesPro-rata
Forfeit
unvested
Pro-rata
Forfeit
unvested
Forfeit
unvested
Unvested vest
RSUs and Restricted SharesPro-rata
Forfeit
unvested
Forfeit
unvested
Forfeit
unvested
Forfeit
unvested
Unvested vest
Other Outstanding AwardsUnvested vest
Forfeit
unvested
Pro-rata
Forfeit
unvested
Forfeit
unvested
Unvested vest
(1)As those terms are defined in the 2016 Omnibus Plan.
(2)The terms of the 2016 Omnibus Plan contain “double-trigger” provisions in the event of a change in control. If equity awards are exchanged for or replaced by a substitute award, then the awards will not automatically vest upon a change in control. However, if a change in control occurs and the awards are not exchanged or replaced, all options shall immediately become exercisable, the restriction period on all Restricted Shares and RSUs shall lapse immediately prior to such change in control and outstanding Performance Shares and PSUs issued to our NEOs generally vest.
(3)Assumes that employment ends prior to the end of the fiscal year of the Company under the Senior Executive Bonus Plan.
(4)Amount is payable under the Severance Plan for Senior Executives.




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39Hertz Global Holdings, Inc. 2018 Proxy Statement



Compensation Committee Report
The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis included in this proxy statementProxy Statement for the year ended December 31, 2023 with members of management. Based on that review and discussion, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this proxy statement.Proxy Statement and incorporated by reference into our Annual Report on Form 10-K.

The Compensation Committee,
Colin Farmer,
Chair
Andrew Shannahan
Daniel Ninivaggi, Chair
David Barnes
Carolyn Everson





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40Hertz Global Holdings, Inc. 2018 Proxy Statement49



2017 Summary Compensation Table
2023 SUMMARY COMPENSATION TABLE
The following table orpresents compensation information for the “Summary Compensation Table”, summarizes the compensation earned inindividuals who served as our Chief Executive Officer and Chief Financial Officer during 2023, for each of the other three most highly compensated individuals who were serving as executive officers at the end of 2023, and for one individual who would have been a named executive officer had he been in his role at fiscal years noted byyear-end. See “Compensation Discussion and Analysis — Agreements with NEOs” for additional information.
Name and Principal
Position
Year
Salary(1)
($)
Bonus(2)
($)
Stock
Awards
(3)
($)
Option
Awards

($)
Non-Equity
Incentive
Plan
Compen-
sation
(4)
($)
All Other
Compen-
sation
(5)
($)
Total ($)
Stephen Scherr
Former Chair and CEO
20231,500,0001,200,000200,4172,900,417
20221,269,231178,319,4842,119,562427,860
182,136,137(6)
Alexandra Brooks
EVP and Chief Financial Officer
2023515,769505,485206,30143,6621,271,218
Colleen Batcheler
EVP, General Counsel and Secretary
2023600,0001,416,096300,00020,3792,336,475
2022371,5391,075,0004,528,717390,082187,1966,552,534
Justin Keppy
EVP and Chief Operating Officer
2023158,654750,00015,000,00380,479172,51216,161,648
Eric Leef
EVP and Chief Human Resources Officer
2023500,000635,764200,00044,4821,382,793
2022492,500510,013315,00026,3941,343,907
Others
Kenny Cheung
Former EVP and Chief Financial Officer
2023201,9231,181,93315,4081,403,760
2022600,000900,001504,00024,6062,028,607
2021600,000660,0001,570,2003,081,600846,89127,5376,786,228
Paul Stone
Former President and Chief Operating Officer
2023846,1541,869,90249,1042,772,653
20221,000,0002,031,6381,499,9951,470,00037,1986,038,831
20211,000,0001,400,0002,617,0005,136,0002,470,09930,07012,653,169
(1)
Mr. Keppy joined the company on November 15, 2023. Mr. Scherr’s employment with the company concluded on March 31, 2024, Mr. Cheung’s employment with the company concluded on April 14, 2023, and Mr. Stone’s employment with the company concluded on October 31, 2023.
(2)
For 2023, for Mr. Keppy, includes a sign-on cash bonus paid to him in connection with his hiring.
(3)
The amounts reported represent the aggregate grant date fair value of applicable equity awards and were computed in accordance with FASB Topic 718. Assumptions used in the calculations of these amounts are included in “Note 8 — Stock-Based Compensation” in the notes to our NEOs. Compensation consolidated financial statements in our 2023 Annual Report. For fiscal 2023, the “Stock Awards” column reflects the grant date fair values of the following:
(a)
for 2015 was paid by former Hertz Holdings, while compensation in 2016 was paid by former Hertz Holdings orall NEOs other than Mr. Scherr, one-third of the Company.2022 PSUs granted under the 2022 LTIP, which are as described under “Compensation Discussion and Analysis — Long-Term Incentives.” For the 2022 PSUs, because we have used a staged approach to goal setting, with one-third of the total 2022 PSU grant conditionally earned based on performance against a series of three one-year goals, and the goals for each tranche set at the beginning of each performance
Name and Principal PositionYear
Salary
($)
Bonus(1)
($)
Stock Awards(2)
($)
Option Awards(2)
($)
Non-Equity Incentive Plan Compensation
($)
Change in Pension Value and Nonqualified Deferred Compensation Earnings(3)
($)
All Other Compensation(4) ($)
Total
($)
Katheryn Marinello
President and CEO

20171,416,5391,305,0002,069,9943,105,001116,2658,012,799
Thomas Kennedy
Senior Executive Vice President and Chief Financial Officer
2017775,0001,599,988400,00119,3792,794,368
2016754,8081,637,934555,00018,1142,965,856
2015697,539945,0001,959,1122,000,00116,5055,618,157
Tyler Best
Executive Vice President and Chief Information Officer

2017600,0001,280,008319,99950,5412,250,548
2016600,0001,215,193404,99982,5292,302,721
2015553,8462,780,0001,543,6251,600,00278,6486,556,121
Michael Taride(5)
Group President, Rent A Car International

2017517,556250,0001,280,008319,99993,160112,4672,573,190
2016533,3411,740,023693,55092,2633,059,177
2015591,710800,007800,007319,819104,7642,616,307
Richard Frecker
Executive Vice President, General Counsel and Secretary

2017455,000125,000480,014120,0035,20034,3331,219,550
John Tague(6)
Former President and CEO

201733,4623,786,6203,820,082
20161,450,0002,099,9961,256,278271,0775,077,351
20151,450,0001,305,0007,294,0003,160,500134,91513,344,415
Jeffrey Foland(6)
Former Senior Executive Vice President and Chief Revenue Officer
2017153,6542,176,8402,330,494
2016850,0001,728,481555,00032,2213,165,702
2015800,9622,647,5009,906,0402,500,004171,76816,026,274
Alexandria Marren(7)
Former Executive Vice President, North American Rental Car Operations
2017512,308799,994199,996956,8202,469,118
(1)The 2017 amounts reflect the bonus paid to Ms. Marinello pursuant her employment agreement and the bonuses paid to Messrs. Taride and Frecker for their 2017 performance. Information about our annual incentive bonus program is discussed above under “Annual Incentive Bonus.”
(2)The value for each of the years in this Summary Compensation Table reflects the full grant date fair value of the applicable equity plus any modifications to such equity awards. These amounts were computed pursuant to FASB ASC Topic 718. Assumptions used in the calculation of these amounts are included in the note entitled “Stock-Based Compensation” in the notes to our Company’s consolidated financial statements in our 2017 Annual Report. Vesting of the Performance Shares granted in 2017 were subject to our achievement of certain pre-determined financial performance and operational goals during 2017. The “Stock Awards” column above reflects the grant date fair values of the target number of Performance Shares and Restricted Shares that were eligible to vest based on our financial performance goals for 2017 - 2019, which for accounting purposes is the probable outcome (determined as of the grant date) of the performance-based condition applicable to the grant. Assuming the maximum level of performance achievement (150% of target), the Performance Shares and Restricted Shares total values for each NEO in 2017 are, respectively: Ms. Marinello, $2,846,245, Mr. Kennedy, $2,199,983; Mr. Best, $1,760,022, Mr. Taride, $1,760,022, Mr. Frecker, $660,019, and Ms. Marren, $1,100,003.
(3)Amounts include annual changes in the actuarial present value of accumulated pension benefits. The present value was determined using the same assumptions applicable for valuing pension benefits for purposes of our Company’s financial statements. See the note entitled “Employee Retirement Benefits” in the notes to our consolidated financial statements in our 2017 Annual Report. Mr. Taride's pension value did not increase in 2015. The change in his pension value was $(638,750) (translated in accordance with footnote (5) of this table for 2015).
(4)Includes the following for 2017:



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41Hertz Global Holdings, Inc. 2018 Proxy Statement50

2017 Summary Compensation Table


Name
Personal Use of Aircraft(a)
Personal Use of Car(b)
Travel(c)
Financial Assistance and Legal Fees(d)
Perquisites SubtotalLife Insurance Premiums
Company Match on Plans(e)
Relocation(f)
Severance and Other(g)
Total Perquisites and Other Compensation
Ms. Marinello29,68514,99425,00035,250104,9291,33610,000116,265
Mr. Kennedy18,25818,2581,12119,379
Mr. Best19,60412,8694,00036,47386813,20050,541
Mr. Taride4,24815,03519,2834,899
88,285(5)
24,182
Mr. Frecker15,25015,25048318,60034,333
Mr. Tague4,8074,80721,3383,780,4733,786,620
Mr. Foland3,9523,9521396,1462,166,6032,176,840
Ms. Marren10,7504,00014,7501,1397,269933,662956,820
(a)Based on the direct costs of aircraft for each hour of personal use, which is based on the incremental cost of fuel, crew expenses, on-board catering and other, small variable costs. We exclude fixed costs which do not change based on usage from this calculation.
(b)Reflects the annual lease value of company-provided vehicles.
(c)For Ms. Marinello, represents the annual travel allowance per the terms of her employment agreement. For Mr. Best, reflects the incremental cost related to lodging and transportation expenses for travel between Mr. Best’s home in Michigan and the Company’s technology operations in Oklahoma City.
(d)For Ms. Marinello, this reflects the cost of legal fees associated with negotiating her employment arrangements per her employment agreement. For Messrs. Best and Taride and Ms. Marren, this reflects the reimbursement of financial planning assistance provided to executive staff.
(e)Amounts represent Company match on the 401(k) plan and the deferred compensation plan.
(f)Amount represents the incremental costs to the Company for relocation assistance.
(g)For Mr. Taride, this reflects £26,856 in medical payments and £41,376 in payments we made to Mr. Taride in lieu of pension contributions not allowed in excess of legal maximums. For Messrs. Tague and Foland and Ms. Marren includes full value (if applicable) of severance, unused vacation pay, value of extended health benefits for 2017 only, relocation and legal and outplacement fees associated with separation.
(5)Amounts for Mr. Taride have been converted from pounds sterling to U.S. dollars at the 12-month average rate of 1.293889 for 2017, 1.34409 for 2016 and 1.52811 for 2015.
(6)Messrs. Tague and Foland separated from our Company in 2017. Neither was granted equity awards in 2017. Mr. Tague was not eligible for an annual bonus under our EICP and Mr. Foland did not receive a bonus under our EICP. Messrs. Tague and Foland received payments in connection with their separation as detailed in footnote 4 above.
(7)Ms. Marren separated from our Company in 2017. Ms. Marren did not receive a bonus under our EICP and the equity awards that Ms. Marren was granted in 2017 were forfeited in connection with her separation. Ms. Marren received payments in connection with her separation as detailed in footnote 4 above.



year, only the second tranche of the 2022 PSUs is considered granted in 2023 under FASB Topic 718 and included in this table. The following is the aggregate grant date fair value of the 2022 PSUs if we had assumed the maximum amount (200%) of the second tranche would have been earned: Ms. Brooks, $147,957; Ms. Batcheler, $672,191; Mr. Leef, $251,528; Mr. Cheung, $443,870; Mr. Stone, $739,783. No awards were actually earned. Mr. Keppy is not a participant in the 2022 LTIP. Mr. Cheung’s and Mr. Stone’s 2022 PSUs granted under the 2022 LTIP were forfeited in connection with their separations from the company.
(b)
for all NEOs other than Mr. Scherr, one-third of the 2023 PSUs and all the 2023 RSUs granted under the 2023 LTIP, which are as described under “Compensation Discussion and Analysis — Long-Term Incentives.” For the 2023 PSUs, because we have used a staged approach to goal setting, with one-third of the total 2023 PSU grant conditionally earned based on performance against a series of three one-year goals, and the goals for each tranche set at the beginning of each performance year, only the first tranche of the 2023 PSUs is considered granted in 2023 under FASB Topic 718 and included in this table. The following is the aggregate grant date fair value of the 2023 PSUs if we had assumed the maximum amount (200%) of the first tranche would have been earned: Ms. Brooks, $287,676; Ms. Batcheler, $720,005; Mr. Leef, $340,000; Mr. Cheung, $639,994; Mr. Stone, $1,000,003. No awards were actually earned. Mr. Keppy’s 2023 LTIP awards were not granted until January 2024. Mr. Cheung’s and Mr. Stone’s 2023 PSUs and 2023 RSUs granted under the 2023 LTIP were forfeited in connection with their separations from the company.
(4)
Reflects amounts paid under the 2023 EICP, as described in the “Compensation Discussion and Analysis — Annual Incentive Awards.”
(5)
Includes the following for 2023:
Name
Perquisites and Personal Benefits(a)
Tax Gross
Ups

($)
Company
Contributions
to Qualified
401(k) Plan
(b)
($)
Personal
Use of
Aircraft

($)
Personal
Use of
Vehicle

($)
Financial
Planning
Assistance

($)
Reimburse-
ment of Legal
Fees

($)
Relocation
Related
Benefits

($)
Executive
Physical

($)
Life
Insurance
Premiums

($)
Mr. Scherr167,01617,58713,8881,926
Ms. Brooks17,92511,76777013,200
Ms. Batcheler6,40877013,200
Mr. Keppy7,364100,00026864,880
Mr. Leef19,78210,85864213,200
Others
Mr. Cheung1,95125713,200
Mr. Stone23,0769,5452,2271,05613,200
(a)
Amounts shown are valued at the incremental cost to us of providing the benefit or, for Personal Use of Vehicle, the annual lease value of company-provided vehicles. For Personal Use of Aircraft, incremental cost includes our cost of the actual fuel burned per flight (at the per gallon cost of the immediately preceding fuel purchase(s)), together with costs such as landing fees, parking/hangar fees, catering expense, lavatory cleaning, garbage removal and similar variable expenses associated with a flight, as well as crew travel expenses incurred because of the personal use. Incremental cost of personal flights also includes the incremental cost of any repositioning flights necessary to accommodate the personal use. We exclude fixed costs such as hangar rent, insurance, maintenance and crew salaries.
(b)
Reflects company matching contributions to the 401(k) Plan.
(6)
This amount reflects Mr. Scherr’s total compensation calculated in accordance with SEC rules and does not reflect the actual taxable compensation he received for 2022. For reference, Mr. Scherr’s wages for 2022, calculated for purposes of his Form W-2 issued by the company, were $27,181,395.
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42Hertz Global Holdings, Inc. 2018 Proxy Statement51



2017 Grants of Plan-Based Awards
2023 GRANTS OF PLAN-BASED AWARDS
The following table sets forth, for each NEO, possible payouts under all non-equity incentive plan awards granted in 2017, allinformation about grants of Performance Shares, Performance Options, Optionsplan-based awards during 2023 (equity and Restricted Sharesnon-equity). All equity grants were made under the Hertz Global Holdings, Inc. 2021 Omnibus Incentive Plan.
NameType of AwardGrant Date
Estimated Possible Payouts
Under Non-Equity
Incentive Plan Awards
(1)
Estimated Future Payouts
Under Equity
Incentive Plan Awards
(2)
All Other
Stock Awards:
Number of
Shares of
Stock or
Units
(3)
(#)
Grant Date
Fair Value of
Stock and
Option
Awards
(4)
($)
Threshold
($)
Target
($)
Maximum
($)
Threshold
(#)
Target
(#)
Maximum
(#)
Stephen Scherr
Annual Cash Incentive90,0002,400,0005,280,000
Alexandra Brooks
Annual Cash Incentive15,473412,603907,726
2023 Tranche of 2022 PSUs3/31/20233,6334,5419,08373,978
2023 Tranche of 2023 PSUs3/3/20234,2625,32810,655100,000
2023 Tranche of 2023 PSUs10/2/233,0003,7507,50043,838
RSUs3/3/202310,655199,994
RSUs10/2/237,50087,675
Colleen Batcheler
Annual Cash Incentive22,500600,0001,320,000
2023 Tranche of 2022 PSUs3/31/202316,50620,63241,264336,095
2023 Tranche of 2023 PSUs3/3/202315,34419,18038,359360,002
RSUs3/3/202338,359719,998
Justin Keppy
Annual Cash Incentive6,036160,959354,110
RSUs11/15/20231,137,65710,000,005
RSUs11/15/2023568,8284,999,998
Eric Leef
Annual Cash Incentive15,000400,000880,000
2023 Tranche of 2022 PSUs3/31/20236,1767,72015,441125,764
2023 Tranche of 2023 PSUs3/3/20237,2469,05718,114170,000
RSUs3/3/202318,114340,000
Others
Kenny Cheung
Annual Cash Incentive7,479199,452438,795
2023 Tranche of 2022 PSUs3/31/202310,89913,62427,248221,935
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52

NameType of AwardGrant Date
Estimated Possible Payouts
Under Non-Equity
Incentive Plan Awards
(1)
Estimated Future Payouts
Under Equity
Incentive Plan Awards
(2)
All Other
Stock Awards:
Number of
Shares of
Stock or
Units
(3)
(#)
Grant Date
Fair Value of
Stock and
Option
Awards
(4)
($)
Threshold
($)
Target
($)
Maximum
($)
Threshold
(#)
Target
(#)
Maximum
(#)
2023 Tranche of 2023 PSUs3/3/202313,63917,04834,097319,997
RSUs3/3/202334,097640,001
Paul Stone
Annual Cash Incentive43,7261,166,0272,565,260
2023 Tranche of 2022 PSUs3/31/202318,16522,70745,413369,892
2023 Tranche of 2023 PSUs3/3/202321,31126,63853,277500,002
RSUs3/3/202353,2771,000,009
(1)
The amounts in 2017these columns include the “Target” amount for each NEO eligible to receive an award under the EICP at 100% of the target award, the “Threshold” amount for each eligible NEO at 3.75% of the “Target” amount (which assumes only the RPU metric funded, and did so at a threshold level of performance) and the “Maximum” amount for the maximum amount payable to each NEO at 220% of the “Target,” in each case prorated for their time in the indicated role during 2023. The EICP is discussed in our “Compensation Discussion and Analysis — Program Components — Annual Incentive Awards.” Actual payouts earned under the program for 2023 for Mr. Scherr, Ms. Brooks, Ms. Batcheler, Mr. Keppy and Mr. Leef were 50% of “Target,” prorated for time worked, and can be found under the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table. Mr. Cheung and Mr. Stone forfeited their awards in connection with their separation of employment.
(2)
For Ms. Brooks, Ms. Batcheler, Mr. Leef, Mr. Cheung and Mr. Stone, represents the second tranche of PSUs granted under the 2022 LTIP with respect to 2023 performance and the first tranche of PSUs granted under the 2023 LTIP with respect to 2023 performance. For Ms. Brooks, the PSU grant on October 2, 2023 was made in connection with her promotion to CFO. We discuss Ms. Brooks’ promotion grant under the heading “Compensation Discussion and Analysis — Agreements with NEOs — Ms. Brooks”. All PSUs will be earned based on our financial performance. We discuss these awards under the heading “Compensation Discussion and Analysis — Program Components — Long-Term Incentives.” The amounts disclosed in the “Estimated Future Payouts Under Equity Incentive Plan Awards” columns represent the number of shares issuable assuming achievement of the specific Threshold, Target or Maximum levels of performance established by the Compensation Committee for these PSUs over the 2023 performance period. As disclosed in the Compensation Discussion and Analysis, based on our Adjusted Corporate EBITDA for 2023, no PSUs were earned for 2023. Mr. Keppy’s 2023 LTIP awards were not granted until January 2024. Mr. Cheung’s and Mr. Stone’s 2023 PSUs and 2023 RSUs granted under the 2023 LTIP were forfeited in connection with their separations from the company.
(3)
For Ms. Brooks, Ms. Batcheler, Mr. Leef, Mr. Cheung and Mr. Stone, the RSUs granted on March 3, 2023 vest ratably over three years, subject to each NEO’s continued employment. We discuss these awards under the heading “Compensation Discussion and Analysis — Program Components — Long-Term Incentives.” Mr. Cheung and Mr. Stone forfeited these RSUs in connection with their subsequent resignations from the company and as a result these RSUs do not appear in the table “Outstanding Equity Awards at Fiscal-Year End 2023.” For Ms. Brooks, the RSU grant on October 2, 2023 was made in connection with her promotion to CFO. We discuss Ms. Brooks’ promotion grant under the heading “Compensation Discussion and Analysis — Agreements with NEOs — Ms. Brooks”. For Mr. Keppy, the grants are special one-time sign-on equity awards of 1,137,657 and 568,828 RSUs, respectively. We discuss Mr. Keppy’s sign-on grants under the heading “Compensation Discussion and Analysis — Agreements with NEOs — Mr. Keppy”. Mr. Keppy’s RSUs under the 2023 LTIP were not granted until January 2024.
(4)
Represents the aggregate grant date fair value, computed pursuant to FASB Topic 718. The fair market value of all such awards. AllRSUs and PSUs is the closing price of our common shares on the date of grant multiplied by the number of shares granted (or, for PSUs, the “target” number of shares granted, which represents the probable outcome of the equity awards grantedapplicable performance conditions as of the grant date). These amounts are included in 2017 were granted under the 2016 Omnibus Plan.“Stock Awards” column of the Summary Compensation Table.
  
Estimated future payouts
under non-equity
incentive plan awards(1)
 
Estimated future payouts
under equity
incentive plan awards
All
Other
Stock
Awards
(#)
All
Other
Option
Awards
(#)
Exercise
Price of
Option
Awards
($/Sh.)
Grant Date
Fair Value
of Stock
Awards(2)
($)
Name
Grant
Date
Threshold
($)
Target
($)
Max
($)
 
Threshold
(#)
Target
(#)
Max
(#)
Kathryn Marinello            
Annual Cash Incentive 1,305,0002,175,0003,480,000        
Performance Options(3)3/2/2017    163,251326,502326,502  22.193,105,001
Performance Shares(4)3/2/2017    34,98269,964104,946   1,552,501
Restricted Shares(5)3/2/2017     23,321    517,493
Thomas Kennedy            
Annual Cash Incentive  1,046,2501,674,000        
Options(6)3/2/2017        42,76922.19400,001
Performance Shares(4)3/2/2017    27,03954,07881,117   1,199,991
Restricted Shares(5)3/2/2017     18,026    399,997
Tyler Best            
Annual Cash Incentive  600,000900,000        
Options(6)3/2/2017        34,21522.19319,999
Performance Shares(4)3/2/2017    21,63243,26364,895   960,006
Restricted Shares(5)3/2/2017     14,421    320,002
Michel Taride            
Annual Cash Incentive  621,067993,708        
Options(6)3/2/2017        34,21522.19319,999
Performance Shares(4)3/2/2017    21,63243,26364,895   960,006
Restricted Shares(5)3/2/2017     14,421    320,002
Richard Frecker            
Annual Cash Incentive  273,000436,800        
Options(6)3/2/2017        12,83122.19120,003
Performance Shares(4)3/2/2017    8,11216,22424,336   360,011
Restricted Shares(5)3/2/2017     5,408    120,004
John Tague(7)
            
Jeffrey Foland(8)
            
Annual Cash Incentive  185,486296,778        
Alexandria Marren(9)
            
Annual Cash Incentive  499,726799,562        
Options(6)3/2/2017        21,38422.19199,996
Performance Shares(4)3/2/2017    13,52027,03940,559   599,995
Restricted Shares(5)3/2/2017     9,013    199,998
(1)The amounts in these columns include the “Target” amount for each NEO eligible to receive an award under the EICP at 100% of the target award and the “Maximum” amount for the maximum amount payable to each NEO. The EICP payments are based on Adjusted Corporate EBITDA, MBOs and individual performance. The Senior Executive Bonus Plan, under which EICP payments are made, limits the maximum cash incentive bonus payout for our CEO and other participants. The limit is 1% of our Gross EBITDA for a performance period for our CEO and 0.5% of our Gross EBITDA for a performance period for each of the other participants. For 2017, 1% of our Gross EBITDA was $31 million and 0.5% of our Gross EBITDA was $15.5 million. The Compensation Committee used its discretion to not pay annual incentive bonuses under the Senior Executive Bonus Plan in 2017. We discuss these awards under the heading “Compensation Discussion and Analysis - Annual Incentive Bonus".
(2)Represents the aggregate grant date fair value, computed pursuant to FASB ASC Topic 718. Please see the note entitled “Stock-Based Compensation” in the notes to the Company’s consolidated financial statements in our 2017 Annual Report for a discussion of the assumptions underlying these calculations.
(3)Represents the Performance Options granted to Ms. Marinello. The Performance Options will be earned based on our financial performance over a multi-year period. We discuss these awards under the heading “Compensation Discussion and Analysis - Long-Term Equity Incentives - 2017 Performance Options".


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43Hertz Global Holdings, Inc. 2018 Proxy Statement53

2017 Grants of Plan-Based Awards


(4)Represents the Performance Shares granted to certain of our NEOs. The Performance Shares will be earned based on our financial performance over a multi-year period. We discuss these awards under the heading “Compensation Discussion and Analysis - Long-Term Equity Incentives - 2017 Performance Shares".
(5)Represents the Restricted Shares granted to our NEOs. The Restricted Shares were earned based on meeting a revenue performance goal in 2017. We discuss these awards under the heading “Compensation Discussion and Analysis - Long-Term Equity Incentives - 2017 Restricted Shares".
(6)Represents the Options granted to certain of our NEOs. The Options will vest 25% on the first, second, third and fourth anniversaries of the date of grant, subject to continued employment of the grantee. We discuss these awards under the heading “Compensation Discussion and Analysis - Long-Term Equity Incentives - 2017 Options".
(7)Mr. Tague was not a participant in the EICP in 2017 and was not granted any equity awards in 2017 due to his separation from our Company.
(8)In connection with Mr. Foland’s separation from the Company, Mr. Foland was not awarded a bonus and was not granted any equity awards in 2017.
(9)In connection with Ms. Marren’s separation from the Company, Ms. Marren was not awarded a bonus and all of the equity awards granted in 2017 were forfeited.



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44Hertz Global Holdings, Inc. 2018 Proxy Statement



2017 Outstanding Equity Awards at Fiscal Year-End
OUTSTANDING EQUITY AWARDS AT 2023 FISCAL YEAR-END
The following table sets forth, for each NEO, details of all equity awards outstanding on December 31, 2017.2023.
 Option AwardsStock Awards
Name
Number of
securities
underlying
unexercised
options
Exercisable
(#)
Number of
securities
underlying
unexercised
options
Unexercisable
(#)
Number of
 securities
underlying
unexercised
 unearned
options
 (#) 
Option
exercise
price
($)
Option
expiration
date
Number of
shares or
units of
stock that
have not
vested
(#)
Market
value of
shares
or units
of stock
that
have
not
vested(1)
($)
Number of
unearned
shares,
units or
other
rights
that have
not vested
(#)
Market or
payout
value of
unearned
shares,
units or
other rights
that have
not vested(1)
($)
Kathryn Marinello

163,251(2)$22.193/2/202423,321(3)515,394  
       34,982(4)773,102
Thomas Kennedy35,272(5)35,272(5) $85.291/20/202018,026(3)398,375  
 35,015(6) $39.363/3/2023  9,381(8)207,320
 42,769(7) $22.193/2/2024  19,744(9)436,342
       27,039(4)597,562
Tyler Best37,941(4)18,971(5) $86.602/25/202014,421(3)318,704  
 25,551(6) $39.363/3/2023  7,392(8)163,363
 34,215(7) $22.193/2/2024  14,408(9)318,417
       21,632(4)478,067
Michel Taride8,015  $38.453/4/202016,263(10)359,412  
10,879  $57.863/1/202114,421(3)318,704  
12,844(5)12,845(5) $93.092/17/2020  3,990(8)88,179
 34,215(7) $22.193/2/2024  15,246(9)336,937
       21,632(4)478,067
Richard Frecker898  $57.863/1/20211,931(11)42,675  
802(5)803(5) $93.092/17/20205,208(11)115,097  
 12,831(7) $22.193/2/20245,408(3)119,517  
       749(8)16,553
       1,810(9)40,001
       8,112(4)179,275
John Tague(12)
Jeffrey Foland(12)
Alexandria Marren(12)

NameGrant DateOption AwardsStock Awards
Number of
Securities
Underlying
Unexercised
Options
Exercisable

(#)
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(2)
(#)
Option
Exercise
Price

($)
Option
Expiration
Date
Number of
Shares or
Units of
Stock That
Have Not
Vested
(3)
(#)
Market Value
of Shares or
Units of
Stock That
Have Not
Vested
(4)
($)
Equity
Incentive Plan
Awards:
Number of
Unearned
Shares, Units
or Other
Rights That
Have Not
Vested
(5)
(#)
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other Rights
That Have
Not Vested
(4)
($)
Stephen Scherr(1)
2/28/20221,121,03611,647,564
2/28/20221,681,55417,471,346
2/28/20223,736,78838,825,227
2/28/20223,113,98932,354,346
Alexandra Brooks
11/9/20216,66769,270
11/9/202140,00020,00026.1711/9/2031
3/30/20226,05662,922
3/30/20224,54147,184
3/3/202310,655110,705
3/3/20235,32855,354
3/31/20234,54147,184
10/2/20237,50077,925
10/2/20233,75038,963
Colleen Batcheler
7/1/202227,510285,829
7/1/202263,177656,409
7/1/202220,632214,366
3/3/202338,359398,550
3/3/202319,180199,277
3/31/202320,632214,366
Justin Keppy
11/15/20231,137,65711,820,256
11/15/2023568,8285,910,123
(1)Based on the closing market price of the Company’s common stock on December 31, 2017 of $22.10.
(2)These Performance Options were awarded to Ms. Marinello in 2017. The Performance Options will be earned and vest based on our Adjusted Corporate EBITDA performance over a multi-year period. The award is reported at threshold.
(3)These Restricted Shares were awarded in 2017. The Restricted Shares were earned based on achieving revenue goals in 2017. One-third of the Restricted Shares vested on March 2, 2018, one-third will vest on March 2, 2019 and one-third will vest on March 2, 2020, in each case, subject to continued employment.
(4)These Performance Shares were awarded in 2017. The Performance Shares will be earned and vest based on our Adjusted Corporate EBITDA performance over a multi-year period. The award is reported at threshold.
(5)
These options were awarded in 2015 and vest for Messrs. Kennedy, Taride and Frecker 25% on each anniversary of the date of grant and for Mr. Best 331/3% on each anniversary of the date of grant, in each case, subject to continued employment. The second tranche of each award vested in the first quarter of 2017.
(6)These options were awarded in 2016 and will vest on the third anniversary of the date of grant subject to continued employment.
(7)These options were granted in 2017 and will vest 25% on each anniversary of the date of grant, subject to continued employment.
(8)The awards reported include the grants of PSUs made in 2015. As discussed above, the performance conditions for the remaining 2015 PSUs will be earned and vest, if at all, based on 2016 performance or combined 2016-2017 performance.
(9)The awards reported include the grants of PSUs made in 2016. As discussed above, the 2016 PSUs will be earned and vest, if at all, based on 2016 performance, combined 2016-2017 performance or combined 2016 - 2018 performance. The grants are reported at target for the Customer Satisfaction PSUs and threshold for the Adjusted Corporate EBITDA PSUs and Relative EBITDA Margin PSUs.
(10)These awards represent RSUs granted to Mr. Taride in 2016. The RSUs will vest on the third anniversary of the date of grant subject to continued employment.
(11)These awards represent RSUs granted to Mr. Frecker in 2016. The RSUs will vest on the third anniversary of the date of grant subject to continued employment.
(12)Any outstanding awards granted to Messrs. Tague and Foland and Ms. Marren were forfeited or vested as of December 31, 2017.





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45Hertz Global Holdings, Inc. 2018 Proxy Statement54



NameGrant DateOption AwardsStock Awards
Number of
Securities
Underlying
Unexercised
Options
Exercisable

(#)
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(2)
(#)
Option
Exercise
Price

($)
Option
Expiration
Date
Number of
Shares or
Units of
Stock That
Have Not
Vested
(3)
(#)
Market Value
of Shares or
Units of
Stock That
Have Not
Vested
(4)
($)
Equity
Incentive Plan
Awards:
Number of
Unearned
Shares, Units
or Other
Rights That
Have Not
Vested
(5)
(#)
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other Rights
That Have
Not Vested
(4)
($)
Eric Leef
11/9/202110,667110,830
11/9/202164,00032,00026.1711/9/2031
3/30/202210,295106,965
3/30/20227,72080,214
3/3/202318,114188,204
3/3/20239,05794,102
3/31/20237,72080,214
Others(1)
Kenny Cheung
Paul Stone

(1)
2017 Option ExercisesFor Mr. Scherr, all awards were forfeited as of March 31, 2024. For Mr. Cheung and Stock VestedMr. Stone, all awards were forfeited as of their separation from the company during 2023.
(2)
The following table sets forth, for each NEO, details of any awarded stock options that were exercisedgranted on November 9, 2021 to Ms. Brooks and any stock awards that vested in 2017.
 Option AwardsStock Awards
Name
Number of
shares
acquired on
exercise
(#)
Value
realized
on exercise
($)
Number of
shares
acquired on
vesting
(#)
Value
realized
on vesting
($)
Kathryn Marinello
Thomas Kennedy
Tyler Best
Michel Taride
Richard Frecker
John Tague60,1741,297,351
Jeffrey Foland44,4671,010,290
Alexandria Marren



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46Hertz Global Holdings, Inc. 2018 Proxy Statement


Pension Benefits
Effective as of December 31, 2014, we stopped providing future benefit accruals underMr. Leef vest ratably on the following plans (the “Previous Plans”):

The Hertz Corporation Account Balance Defined Benefit Pension Plan (the "Hertz US Pension Plan");
The Hertz Corporation Benefit Equalization Plan; and
The Hertz Corporation Supplemental Executive Retirement Plan.

To replace the Previous Plans, we offered our employees, including certain of our NEOs (other than Mr. Taride), participation in a revised defined contribution plan. Beginning January 1, 2015 the Company increased employer contributions under the Company’s qualified 401(k) savings plan (the “401(k) Plan”) to provide that eligible participants under the 401(k) Plan are eligible to receive a matching employer contribution to their 401(k) Plan account equal to (i) 100% of employee contributions (up to 3% of compensation) made by such participant and (ii) 50% of employee contributions (up to the next 2% of compensation), with the total amount of such matching employer contribution to be completely vested, subject to applicable limits under the Code on compensation that may be taken into account. For a transition period, certain eligible participants under the 401(k) Plan received additional employer contribution amounts to their 401(k) Plan account depending on their years of service and age.
In connection with the replacementfirst three anniversaries of the Previous Plans and the revisiondate of the 401(k) Plan, we adopted a deferred compensation plan,grant. The Hertz Corporation Supplemental Income Savings Plan (the “Savings Plan”), which provides eligible employees, including the NEOs (other thanremaining one-third vests on November 2, 2024.
(3)
For Mr. Taride), the opportunity to defer part of their compensation. The Savings Plan is a deferred compensation plan that provides benefits that cannot be provided in the 401(k) Plan due to Code limitations on compensation. For any deferral elections, the Company will match an amount generally equal to (i) 100% of employee contributions (up to 3% of the compensation that cannot be taken into account under the 401(k) Plan) made by such participant and (ii) 50% of employee contributions (up to the next 2% of compensation that cannot be taken into account under the 401(k) Plan). For a transition period, certain eligible participants under the Savings Plan received additional employer contribution amounts to their Savings Plan account depending on their years ofScherr, (a) 1,121,036 unvested service and age. The match under the Savings Plan is in addition to the match under the 401(k) Plan. The total match that any participant may receive under the 401(k) Plan and the Savings Plan (other than with respect to transition credits) may not exceed the maximum 4% match.

Mr. Taride participates in two retirement plans – the Hertz UK 1972 Pension Plan (the "Hertz UK Pension Plan") and the Hertz UK Supplementary Unapproved Pension Scheme (the “Hertz UK Supplementary Plan”). These two plans provide for, in the case of Mr. Taride, one-thirtieth of his final salary for each year of service in the plans subject to a maximum of two-thirds of his final salary at the time of his retirement. Under these plans, Mr. Taride has a right to retire at age 60. Due to a transition to a U.K. defined contribution plan in 2011, Mr. Taride is still entitled to his accrued benefits under the plans, but we are no longer providing future benefit accruals.
2017 Pension Plan Table
The following table sets forth, for Messrs. Taride and Frecker, the only NEOs who participate in a pension plan, the plans in which they participated in 2017, the number of years of credited service in each such plan each of them had at December 31, 2017, the present value of the accumulated benefit in each such plan at December 31, 2017 and the payments received from such plan during 2017:
NamePlan name
Number of
years credited
service
(#)
Present value
of accumulated
benefit(1)
($)
Payments
during last
fiscal year
($)
Michel Taride(2)
Hertz UK Pension Plan112,074,1060
Michel TarideHertz UK Supplemental Plan111,757,1030
Richard Frecker(3)
Hertz US Pension Plan667,7000
(1)The present value calculations use the same assumptions (except for retirement and pre-retirement decrements) used for financial reporting purposes and reflect current compensation levels. The assumptions used in the calculations are as follows:
Discount Rates —


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47Hertz Global Holdings, Inc. 2018 Proxy Statement

Pension Benefits


For the Hertz UK Pension Plan and Hertz UK Supplemental Plan: 3.9% as of December 31, 2015, 2.7% as of December 31, 2016 and 2.6% as of December 31, 2017.
Mortality Table = SAPS 2(YOB) CMI 2016.
Retirement Age = 60 or current age if older (earliest unreduced retirement age).
Pre-retirement Decrements = None assumed.
Payment Form = Five year certain and life annuity.
Please see the note “Employee Retirement Benefits” in the notes to the Company’s consolidated financial statements in our 2017 Annual Report for a discussion of these assumptions.
(2)Amounts for Mr. Taride have been converted from pounds sterling to U.S. dollars at the 2017 12-month average rate of 1.29389. Credited Service is frozen for Mr. Taride under these plans; his number of actual years of service with us is 32.
(3)Mr. Frecker's number of actual years of service with us is 9.




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48Hertz Global Holdings, Inc. 2018 Proxy Statement



2017 Non-Qualified Deferred Compensation Benefits
The following table sets forth for the only NEOs who participated in the Savings Plan in 2017, the executive contributions, the contributions made by the Company, aggregate earnings (none of which were above market or otherwise preferential) and the aggregate balance on such plans as of December 31, 2017:
Name
Executive
Contributions
in 2017
($)(1)
Registrant
Contributions
in 2017
($)(2)
Aggregate
Earnings in
2017
($)
Aggregate
Withdrawals/
Distributions
in 2017
($)
Aggregate
Balance as of
December 31,
2017(3)
($)
Tyler Best16,50013,20020,739156,119
Richard Frecker27,75011,1001,93867,016
John Tague(4)
26,217136,141
Alexandria Marren7,2697,26989115,429
(1)The amounts reported in this column are reported under the “Salary” column of the 2017 Summary Compensation table above.
(2)The amounts in this column are reported as compensation in the “All Other Compensation” table above.
(3)For Mr. Best, $55,750 was previously reported as salary in the Summary Compensation Table in 2016. For Mr. Tague, $59,250 was previously reported as salary in the Summary Compensation Table in 2016.
(4)Mr. Tague's plan balance remained through 2017, but he did not receive any additional contributions.



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49Hertz Global Holdings, Inc. 2018 Proxy Statement


Potential Payments on Termination or Change in Control
The following tables outline the value of payments and benefits that each NEO (other than Messrs. Tague and Foland and Ms. Marren, who received termination benefits as outlined above) would receive under the various termination scenarios described above based on if (i) the termination occurredRSUs vest ratably on December 31, 2017, (ii) all stock awards were paid out at $22.10 per2024 and 2025 and (b) 1,681,554 unvested performance based RSUs for which the share price condition was met in 2022 vest ratably on December 31, 2024, 2025 and 2026. Service-based RSUs granted on November 9, 2021 to Ms. Brooks and Mr. Leef vest ratably on the first three anniversaries of November 2, 2021. This remaining one-third vests on November 2, 2024. Service-based RSUs under the 2022 LTIP granted to Ms. Brooks (on March 30, 2022), Ms. Batcheler (on July 1, 2022) and Mr. Leef (on March 30, 2022) vest ratably over three years on the first, second and third anniversaries of March 30, 2022. For Ms. Batcheler, 70% of the service-based RSUs granted on July 1, 2022 in connection with her hiring vested on July 1, 2023 and the remaining 30% vest on July 1, 2024. Service-based RSUs under the 2023 LTIP granted to Ms. Brooks (on March 3, 2023 and, subsequent to her promotion, on October 2, 2023), Ms. Batcheler and Mr. Leef vest ratably over three years on the first, second and third anniversaries of March 3, 2023. For Mr. Keppy, 1,137,657 service-based RSUs granted on November 15, 2023 in conjunction with his hiring vest ratably over three years on the first, second and third anniversaries of the date of grant and 568,828 service-based RSUs granted in connection with his hiring cliff vest on November 15, 2027.
(4)
The market value is calculated using $10.39, which was the closing price of our common stock on the Nasdaq on the last trading day of 2023.
(5)
For Mr. Scherr, reflects (a) 3,736,788 performance-based RSUs that are earned upon the achievement of share price targets that had not been achieved as of December 31, 2017, (iii)2023, and (b) 3,113,989 Transaction RSUs that are earned upon the achievement of share price targets and occurrence of a specified transaction, and vesting one year after the transaction
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55

condition is met. For Ms. Brooks (on March 30, 2022), Ms. Batcheler (on July 1, 2022) and Mr. Leef (on March 30, 2022), the amounts reflect the first tranche of the PSUs granted under the 2022 LTIP that vest once earned on the third anniversary of the grant date, subject to the named executive officer’s continued employment and a cap if the company’s TSR is negative over the three-year performance period. As discussed in the company’s proxy statement last year, 64.4% of the first tranche of these awards were banked based on our 2022 Adjusted Corporate EBITDA. We have treated the first tranche as unearned for purposes of the table because the final number of shares that may be issued will not be determined until the end of the three-year performance period given the TSR cap. As discussed under “Compensation Discussion and Analysis — Long-Term Incentive,” no shares were banked for 2023 based on our 2023 Adjusted Corporate EBITDA. Neither Mr. Scherr nor Mr. Keppy is a participant in the 2022 LTIP. For Ms. Brooks, Ms. Batcheler and Mr. Leef, the amounts granted on March 3, 2023 and, for Ms. Brooks, subsequent to her promotion, on October 2, 2023, reflect the first tranche of the PSUs granted under the 2023 LTIP and the amounts granted to Ms. Brooks, Ms. Batcheler and Mr. Leef on March 31, 2023 reflect the second tranche of the PSUs granted under the 2022 LTIP. In each case, these PSUs vest once earned on the third anniversary of the grant date, subject to the named executive officer’s continued employment and a cap if the company’s TSR is negative over the three-year performance period. As discussed under “Compensation Discussion and Analysis — Long-Term Incentive,” no shares were banked for 2023 under either the 2023 LTIP or 2022 LTIP based on our 2023 Adjusted Corporate EBITDA. Mr. Scherr is not a participant in the 2023 LTIP. Mr. Keppy’s grants under the 2023 LTIP were not made until 2024.
2023 OPTION EXERCISES AND STOCK VESTED
The following table summarizes the stock awards that vested for the NEOs in 2023. No stock options were exercised by any NEO in 2023.
NameStock Awards
Number of Shares Acquired
on Vesting (#)
Value Realized
on Vesting ($)
Stephen Scherr1,121,036$11,647,564
Alexandra Brooks9,694$108,769
Colleen Batcheler161,167$2,927,963
Justin Keppy
Eric Leef15,813$178,807
Others
Kenny Cheung9,082$143,314
Paul Stone15,137$238,862
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56

POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL
Our NEOs’ employment may end under several possible scenarios. In some of these scenarios, our plans and agreements would provide severance benefits in varying amounts to the executive. Severance and other benefits that are payable upon a termination of employment whether or not in connection with a change of control are described below. In the event of an actual triggering event under any of the applicable plans or agreements, all benefits would be paid to the continuing executive officer in accordance with, and at times permitted by, Section 409A of the Internal Revenue Code. Mr. Cheung and Mr. Stone departed the company during 2023, and Mr. Scherr departed the company on March 31, 2024, and therefore the following scenarios and descriptions of potentially payable severance or other benefits no longer apply to them.
Summaries — Plans and Agreements
Severance Plan
In August 2021, the Board adopted the 2021 Hertz Global Holdings, Inc. Severance Plan for Senior Executives (the “Severance Plan”). The Severance Plan provides for senior executives, including each of Ms. Brooks, Ms. Batcheler, Mr. Keppy and Mr. Leef, to be eligible to receive severance if the participant’s employment is terminated by the company or a subsidiary for a reason other than “cause,” death or disability. The Severance Plan provides that in the event of a qualifying termination, the participant will be eligible for severance equal to (a) 1.5 times the sum of (i) their annualized rate of base salary, at the highest annual base salary rate in effect at any time within the 12-month period preceding the termination date and (ii) target annual bonus, (b) payment of a pro-rata bonus for the year of termination based on actual achievement of performance metrics and time worked during such year, (c) continued medical and health benefits for 18 months following termination and (d) executive outplacement services of up to $25,000. The participants must execute a release of claims within 60 days following termination to be eligible for benefits. The plan contains certain covenants regarding confidential information, non-competition, non-solicitation and non-disparagement.
Agreement with Mr. Scherr
Mr. Scherr’s Employment Agreement provided for enhanced cash severance equal to two (2) times his base salary and target annual bonus (in lieu of 1.5 times such amounts as provided under the Severance Plan) in the event Mr. Scherr’s employment was terminated by the company without cause or by Mr. Scherr for good reason within six months prior or until 24 months following a change in control, in addition to the other payments and benefits he would have otherwise been entitled to under the Severance Plan.
For additional information regarding the Employment Agreement with Mr. Scherr, see “Compensation Discussion and Analysis — Agreement with Mr. Scherr” above.
Agreement with Mr. Keppy
Mr. Keppy’s offer letter provides that until the third anniversary of his start date, upon a termination occurredwithout “cause,” or a termination by him with “good reason,” he will be entitled to no less than the benefits currently set forth under the Severance Plan as in effect on the date of his offer letter, and if the Severance Plan is subsequently amended or replaced and provides for more favorable benefits, in the aggregate, than those provided in the offer letter, Mr. Keppy will be eligible to receive those more favorable benefits.
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57

Annual Incentive Plan — EICP
Our 2023 EICP provided that if a participant’s employment was terminated without cause, ended due to retirement, or was due to death or disability, the participant would be entitled to a prorated award based on actual achievement of performance metrics and the number of full weeks worked within the weeks available to work during the plan year. The participant must execute a release of claims in favor of the company to receive such an award.
Long-Term Incentive Plan — RSUs, PSUs and Stock Options
Our RSUs, PSUs and stock options outstanding in 2023 provide for accelerated vesting upon certain terminations of employment, as summarized below:

Emergence Awards: Upon a termination without cause or due to death or disability, a number of shares subject to the RSUs and stock options will vest immediately upon such termination that is equal to the number of shares that would have vested on the next vesting date following termination.

PSUs and RSUs granted to NEOs (other than Mr. Scherr): In the event of death or disability, a prorated portion of the award will vest, with any performance conditions determined based upon actual performance.

Effect of a Change in Control: For stock options, RSUs and PSUs outstanding in 2023 and granted to NEOs other than Mr. Scherr, no awards will be accelerated in connection with a change in control if the Compensation Committee or the Board, in its discretion, determines that all awards will be honored or assumed in the transaction. The Compensation Committee also has the discretion to determine whether the terms of the awards so assumed will provide that in the event of a termination without cause within two years following the change in control, (“double trigger”)all conditions or restrictions with respect to such awards will be waived or otherwise lapse. If the awards are not assumed, vesting will accelerate upon a change in control so that all unvested options will become exercisable, all shares underlying RSUs will be issued, and (iv)a pro-rata portion of the Compensation Committee took no further actionsPSUs will be issued based on the actual level of achievement of the relevant performance goals as of the date of the change in control and the number of full months that have elapsed as of the date of the change in control, unless the awards are instead cancelled in exchange for any given award except as set forth undera cash payment.

Mr. Scherr’s Equity Awards: Upon a termination without cause, or due to death or disability, or by Mr. Scherr for good reason, subject to Mr. Scherr signing a release of claims in all instances:

If the applicable plan. In addition, the participant’s 401(k) Plantermination did not occur in connection with a change in control, then a number of shares subject to each of his Time-Based RSUs and Savings Plan amounts (if any) are excluded from the below tables, exceptStock Price RSUs would vest immediately upon such termination that is equal to the extentnumber of shares that there are any enhancements aswould have vested on the next vesting date following his termination.

If the termination occurred following a resultchange in control, then all of Mr. Scherr’s unvested Time-Based RSUs and Stock Price RSUs and the portion of his Transaction RSUs that became eligible to vest due to achievement of the applicable termination event. Stock options are not listed below because the strike price of each outstanding option is above $22.10.

Kathryn Marinello
Benefit
Termination
For Cause
($)
Termination
Without Cause/with Good Reason
($)
Termination
by Reason of
Retirement
($)
Termination
by Reason of
Death/
Disability
($)
Termination
Following a
Change in
Control
($)
Severance payment4,132,5009,062,500
Bonus
1,305,000(1)
2,175,000
Continued Benefits17,874
34,015(2)
Outplacement25,00025,000
Life Insurance Payment
1,450,000(3)
Payment for Awarded Performance Shares513,516
513,516(4)
1,546,204
Payment for Awarded Restricted Shares171,165171,165515,394
Total6,165,0552,134,68113,358,113
(1)Reportedperformance metrics as actual bonus earned as of December 31, 2017, which was guaranteed under her employment agreement.
(2)Includes life insurance benefits in addition to healthcare benefits for covered period.
(3)Life insurance payment only payable upon death.
(4)Represents the incremental vesting value of outstanding awards that vest in the event of the specified termination event.

Thomas Kennedy
Benefit
Termination
For Cause
($)
Termination
Without Cause/with Good Reason
($)
Termination
by Reason of
Retirement
($)
Termination
by Reason of
Death/
Disability
($)
Termination
Following a
Change in
Control
($)
Severance payment1,635,0002,180,000
Bonus
0(1)
 1,046,250
Continued benefits18,024
25,838(2)
Outplacement25,00025,000
Life Insurance Payment
775,000(3)
Payment for Awarded Performance Shares/PSUs
1,059,519(4)
2,267,857
Payment for Awarded Restricted Shares
398,375(4)
398,375
Total1,678,0242,232,8945,943,320
(1)Reported as actual bonus earned as of December 31, 2017.
(2)Includes life insurance benefits in addition to healthcare benefits for covered period.
(3)Life insurance payment only payable upon death.
(4)Represents the incremental vesting value of outstanding awards that vest in the event of the specified termination event.




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50Hertz Global Holdings, Inc. 2018 Proxy Statement

Potential Payments on Termination or Change in Control


Tyler Best
Benefit
Termination
For Cause
($)
Termination
Without Cause/with Good Reason
($)
Termination
by Reason of
Retirement
($)
Termination
by Reason of
Death/
Disability
($)
Termination
Following a
Change in
Control
($)
Severance payment1,290,0001,290,000
Bonus
0(1)
 600,000
Continued Benefits19,449
20,391(2)
Outplacement25,00025,000
Life Insurance Payment
600,000(3)
Payment for Awarded Performance Shares/PSUs

811,490(4)
1,759,006
Payment for Awarded Restricted Shares
318,704(4)
318,704
Total1,334,4491,730,1944,013,101
(1)Reported as actual bonus earned as of December 31, 2017.
(2)Includes life insurance benefits in addition to healthcare benefits for covered period.
(3)Life insurance payment only payable upon death.
(4)Represents the incremental vesting value of outstanding awards that vest in the event of the specified termination event.

Michel Taride
Benefit
Termination
For Cause
($)
Termination
Without Cause/with Good Reason
($)
Termination
by Reason of
Retirement
($)
Termination
by Reason of
Death/
Disability
($)
Termination
Following a
Change in
Control
($)
Severance Payment1,258,9671,573,708
Bonus
0(1)
643,200
Continued Benefits71,974
102,650(2)
Outplacement25,00025,000
Life Insurance Payment
2,144,000(3)
Payment for Awarded Performance Shares/PSUs553,496
671,776(4)
1,636,284
Payment for Awarded Restricted Shares/RSUs289,334
678,116(4)
678,116
Retiree Car Benefit301,000301,000
301,000(5)
301,000
Total1,656,9411,143,8303,794,8924,959,958
(1)Reported as actual bonus earned as of December 31, 2017, excluding any discretionary bonus awarded by the Compensation Committee.
(2)Includes life insurance benefits in addition to healthcare benefits for covered period.
(3)Life insurance payment of four times base salary only payable upon death.
(4)Represents the incremental vesting value of outstanding awards that vest in the event of the specified termination event.
(5)Value represents the maximum amount of retiree car benefits in the event of disability. In the event of death, Mr. Taride's spouse would be eligible for car privileges at an amount below the maximum amount.

All amounts shown for Mr. Taride have been translated from pounds sterling to U.S. dollars at the spot exchange rate of 1.34.


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51Hertz Global Holdings, Inc. 2018 Proxy Statement

Potential Payments on Termination or Change in Control


 Richard Frecker
Benefit
Termination
For Cause
($)
Termination
Without Cause/with Good Reason
($)
Termination
by Reason of
Retirement
($)
Termination
by Reason of
Death/
Disability
($)
Termination
Following a
Change in
Control
($)
Severance Payment710,354710,354
Bonus
0(1)
0(1)
Continued Benefits19,037
19,037(2)
Outplacement25,00025,000
Life Insurance Payment
455,000(3)
Payment for Awarded Performance Shares/PSUs
149,153(4)
449,006
Payment for Awarded Restricted Shares/RSUs
277,289(4)
277,289
Total754,391881,4421,480,686
(1)Reported as actual bonus earned as of December 31, 2017, excluding any discretionary bonus awarded by the Compensation Committee.
(2)Includes only healthcare benefits for covered period.
(3)Life insurance payment only payable upon death.
(4)Represents the incremental vesting value of outstanding awards that vest in the event of the specified termination event.


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52Hertz Global Holdings, Inc. 2018 Proxy Statement



CEO Pay Ratio

Pursuant to Section 953(b) of the Dodd-Frank Act, the SEC adopted a rule requiring annual disclosure of the ratio of the median employee’s annual total compensation to the annual total compensation of the CEO. Registrants must comply with the pay ratio rule for the first fiscal year beginning on or after January 1, 2017.change in control would have fully vested.

Potential Payments
The following table sets forthassumes that the named NEO’s termination of employment occurred on December 29, 2023, that the per share price of our common stock was $10.39 (the closing price of our common stock on the Nasdaq on the last business day of fiscal 2023), that awards under the EICP for fiscal 2023 were earned at 50% of target, that no PSUs were earned for awards with performance tied to 2023 results, and
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58

that, for purposes of Mr. Scherr’s Stock Price RSUs and Transaction RSUs, the company’s stock price did not achieve the levels required for additional awards to be earned. For the change in control scenarios, the table assumes that both a change in control and the NEO’s termination of employment occurred on December 29, 2023. Although the EICP provides for the payment of a prorate award upon an NEO’s “retirement” no NEO would have been eligible for such treatment as of December 29, 2023 and therefore a separate column for a retirement scenario is omitted.
Name
Involuntary
Termination
Without
“Cause”
(1)
($)
Death or
Disability
(2)
($)
Voluntary
Termination
for “Good
Reason”
(3)
($)
Involuntary
Termination Without
“Cause” in
Connection with a
Change in Control
(4)
($)
Voluntary
Termination for
“Good Reason” in
Connection with a
Change in
Control
(4)(5)
($)
Stephen Scherr
Cash Severance5,850,0005,850,0007,800,0007,800,000
Annual Incentive Award1,200,0001,200,0001,200,0001,200,0001,200,000
Acceleration of Equity Awards11,647,56411,647,56411,647,56417,741,34623,295,128
Value of Continuing Benefits32,69732,69732,69732,697
Outplacement Services25,00025,00025,00025,000
Alexandra Brooks
Cash Severance1,620,0001,620,000
Annual Incentive Award206,301206,301206,301
Acceleration of Equity Awards69,270175,009351,213
Value of Continuing Benefits31,49631,496
Outplacement Services25,00025,000
Colleen Batcheler
Cash Severance1,800,0001,800,000
Annual Incentive Award300,000300,000300,000
Acceleration of Equity Awards896,4801,478,840
Value of Continuing Benefits31,49631,496
Outplacement Services25,00025,000
Justin Keppy
Cash Severance3,750,0003,750,0003,750,0003,750,000
Annual Incentive Award80,47980,47980,47980,47980,479
Acceleration of Equity Awards11,820,256682,18711,820,25617,730,37911,820,256
Value of Continuing Benefits
Outplacement Services25,00025,00025,00025,000
Eric Leef
Cash Severance1,350,0001,350,000
Annual Incentive Award200,000200,000200,000
Acceleration of Equity Awards110,830277,079457,659
Value of Continuing Benefits32,69732,697
Outplacement Services25,00025,000
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59

(1)
For all NEOs, Cash Severance, Annual Incentive Award, Value of Continuing Benefits and Outplacement Services amounts included in these columns represent amounts payable upon a termination by the company without cause pursuant to the Severance Plan. Acceleration of Equity Awards represents the value of the following equity awards, at $10.39 per share: (a) for Mr. Scherr, 560,518 Time-Based RSUs that would have vested on December 31, 2023 and 560,518 Performance-Based RSUs (Stock Price) that were previously earned for the company’s achievement of certain VWAP milestones; (b) for Ms. Brooks and Mr. Leef, RSUs granted in connection with the Emergence that would have vested on November 2, 2024; and (c) for Mr. Keppy, the RSUs granted to him as sign-on compensation that included protection in the event of an involuntary termination without cause.
(2)
No Severance Plan benefits are payable to any NEO in connection with a termination due to death or disability. The amounts shown in this column for Annual Incentive Award represent amounts payable upon a termination due to death or disability under the 2023 EICP. Acceleration of Equity Awards represents the value of the following equity awards at $10.39 per share: (a) for Mr. Scherr, 560,518 Time-Based RSUs that would have vested on December 31, 2023 and 560,518 Performance-Based RSUs (Stock Price) that were previously earned for the company’s achievement of certain VWAP milestones; (b) for Ms. Brooks and Mr. Leef, RSUs granted in connection with the Emergence that would have vested on November 2, 2024; (c) for Ms. Brooks, Ms. Batcheler and Mr. Leef, a prorata portion of unvested RSUs granted under the 2022 LTIP, 2023 LTIP and, for Ms. Batcheler, as sign-on compensation; (d) for Ms. Brooks, Ms. Batcheler and Mr. Leef, the earned but unvested PSUs banked for the 2022 tranche of the 2022 LTIP; and (e) for Mr. Keppy, a prorata portion of unvested RSUs granted to him as sign-on compensation. No amounts are included for stock options granted in connection with the Emergence, which would also vest, as the exercise price for all stock options exceeded the market price of the company’s common stock on December 29, 2023.
(3)
Benefits payable to Mr. Scherr and Mr. Keppy upon their termination for good reason are provided pursuant to their specific agreements with the company, which entitle them to Severance Plan benefits and accelerated vesting of certain equity awards upon such a termination. Acceleration of Equity Awards represents the value of the following equity awards at $10.39 per share: (a) for Mr. Scherr, 560,518 Time-Based RSUs that would have vested on December 31, 2023 and 560,518 Performance-Based RSUs (Stock Price) that were previously earned for the company’s achievement of certain VWAP milestones; and (b) for Mr. Keppy, the RSUs granted to him as sign-on compensation that included protection in the event of a voluntary termination with good reason.
(4)
NEO severance benefits generally do not change with the occurrence of change in control. For all NEOs other than Mr. Scherr, Cash Severance, Annual Incentive Award, Value of Continuing Benefits and Outplacement Services amounts included in these columns represent amounts payable upon a termination by the company without cause pursuant to the Severance Plan. Cash Severance for Mr. Scherr, however, reflects enhanced amounts payable upon a termination by the company without cause or by Mr. Scherr for good reason within six months prior to and until 24 months following a change in control, which amounts would be paid in a lump sum. This enhanced Cash Severance is provided for in Mr. Scherr’s employment agreement. Acceleration of Equity Awards represents the value of the following equity awards, at $10.39 per share: (a) for Mr. Scherr, the remaining unvested Time-Based RSUs and the remaining unvested Performance-Based RSUs (Stock Price) that were previously earned for the company’s achievement of certain VWAP milestones; (b) for Ms. Brooks and Mr. Leef, RSUs granted in connection with the Emergence that would have vested on November 2, 2024; (c) for Ms. Brooks, Ms. Batcheler and Mr. Leef, all unvested RSUs granted under the 2022 LTIP, 2023 LTIP and, for Ms. Batcheler, as sign-on compensation; (d) for Ms. Brooks, Ms. Batcheler and Mr. Leef, the earned but unvested PSUs banked for the 2022 tranche of the 2022 LTIP; and (e) for Mr. Keppy, the RSUs granted to him as sign-on compensation that included protection in the event of an involuntary termination without cause. No amounts are included for stock options granted in connection with the Emergence, which would also vest, as the exercise price for all stock options exceeded the market price of the company’s common stock on December 29, 2023.
(5)
Benefits to Mr. Scherr and Mr. Keppy upon their termination for good reason are pursuant to their specific agreements with the company, which entitle them to Severance Plan benefits and accelerated vesting of certain equity awards upon such a termination. Acceleration of Equity Awards represents the value of the following equity awards at $10.39 per share: (a) for Mr. Scherr, the remaining unvested Time-Based RSUs and the remaining unvested Performance-Based RSUs (Stock Price) that were previously earned for the company’s achievement of certain VWAP milestones; and (b) for Mr. Keppy, the RSUs granted to him as sign-on compensation that included protection in the event of a voluntary termination with good reason.
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60

CEO PAY RATIO
To determine the median of the 20172023 annual total compensation of all of our employees other than our CEO ("Median 2017(the “Median 2023 Employee Compensation"Compensation”), we used a median employee with substantially similar compensation as the 2017 annual total compensationmedian employee used for purposes of our 2021 pay ratio, as we believe there was no change in our employee population or employee compensation arrangements that we believe would significantly impact our pay ratio disclosure. To identify our median employee, we had used our global employee population as of December 31, 2021, and annual base salary as our consistently applied compensation measure and identified those employees at the same median compensation level. We then calculated the annual taxable income for those employees and identified the median employee from this group (the “Median Employee”).
Mr. Scherr served as our CEO ("2017on December 31, 2023, the anniversary of the determination date of the Median Employee. Because Mr. Scherr served as our CEO Compensation")for the entirety of 2023, we used his total 2023 compensation as set forth in the “Summary Compensation Table” above to determine 2023 CEO Compensation. Accordingly, the 2023 CEO Compensation was $2,900,417. We calculated the Median 2023 Employee Compensation on the same basis as the 2023 CEO Compensation. Based on these calculations, the Median 2023 Employee Compensation was $37,442 and the ratio of 20172023 CEO Compensation to Median 20172023 Employee Compensation. ThisCompensation is 77 to 1.
The pay ratio disclosure presented above is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K. As a result of our methodology used to determineSEC rules. Because the SEC rules for identifying the median employee and calculating the pay ratio which is described below, ourallow companies to use different methodologies, exclusions, estimates and assumptions that reflect their employee populations and compensation practices, the pay ratio disclosure of other companies may not be comparable to the pay ratios of other companies because other companies may rely on different methodologies, estimates or assumptions, or may make adjustments that we do not make.
ratio reported by us.
Pay Ratio Disclosure for 2017 Fiscal Year
Median 2017 Employee Compensation
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$30,645
2017 CEO Compensation$8,046,260
Ratio of 2017 CEO Compensation to Median 2017 Employee Compensation263 to 161


We selected December 31, 2017
PAY VERSUS PERFORMANCE DISCLOSURE
The following table sets forth information regarding our performance and the “compensation actually paid” to our CEO (referred in the table below as the PEO, or principal executive officer) and our determination date to set our employee populationother NEOs for purposes of this disclosure. To determineeach year, as calculated in accordance with SEC disclosure rules. The Compensation Committee did not consider the Median 2017 Employee Compensation, we then prepared a reportpay versus performance disclosure below in making its pay decisions for any of the annual taxable incomeyears shown. For discussion of how the Compensation Committee seeks to align pay and performance when making compensation decisions, please review our “Compensation Discussion and Analysis,” beginning on page 28.
Year
Summary Compensation
Table Total for PEO
(1)
Compensation Actually
Paid To PEO
(2)(3)
Average
Summary
Compensation
Table Total for
Non-PEO
NEOs
(1)
$
Average
Compensation
Actually Paid
for Non-PEO
NEOs
(2)(3)
$
Value of Initial $100
Investment Based
On:
(4)
GAAP
Net
Income
(Millions)

$
Adjusted
Corporate

EBITDA(5)
(Millions)
$
PEO-1
$
PEO-2
$
PEO-1
$
PEO-2
$
Company
TSR
$
Peer
Group

TSR(4)
$
20232,900,417
(41,754,186)
4,118,6543,728,82432103616561
2022182,136,137886,581132,128,569(809,312)3,609,7981,477,43347792,0592,305
202114,216,57712,653,16913,614,74111,923,3785,327,9184,998,54577913652,130
20202,580,0495,675,222749,676(6,831,215)1,693,188(155,528)n/an/a(1,723)(995)
(1)
For 2023, PEO-1 is Mr. Scherr and there is no PEO-2; and non-PEO NEOs are Ms. Brooks, Ms. Batcheler, Mr. Keppy, Mr. Leef, Mr. Cheung and Mr. Stone. For 2022, PEO-1 is Mr. Scherr and PEO-2 is Mr. Mark Fields; and non-PEO NEOs are Mr. Cheung, Ms. Batcheler, Mr. Leef, Mr. Stone, Ms. Angela Brav and Mr. M. David Galainena. For 2021, PEO-1 is Mr. Mark Fields and PEO-2 is Mr. Stone; and non-PEO NEOs are Mr. Cheung, Mr. Darren Arrington, Ms. Brav and Mr. Galainena. For 2020, PEO-1 is Paul Stone and PEO-2 is Ms. Kathryn Marinello; and non-PEO NEOs are Mr. Cheung, Ms. Brav, Mr. Galainena, Ms. Opal Perry, Mr. Jamere Jackson and Mr. Richard Eric Esper.
(2)
The amounts shown for allCompensation Actually Paid have been calculated in accordance with Item 402(v) of our employees as of December 31, 2017, excluding any employee that didRegulation S-K and do not have regularly scheduled hours andreflect compensation actually earned, realized, or received no income in 2017. We identified our median employee using this compensation measure (i.e. annual taxable income), which we consistently applied to all of our employees included inby the calculation.

Fromcompany’s NEOs. These amounts reflect the report on annual taxable income, we selected the median employee.

For this employee we calculated annual total compensation using the same methodology used for calculating the annual total compensation of our NEOs described in the 2017 Summary Compensation Table above. We used this employee's annual total compensation as the Median 2017 Employee Compensation in the calculation above.

Due to our international presence, we considered currency rates by converting amounts for each non-U.S. employee from the applicable foreign currency to the United States Dollar based on the average exchange rate for each month (i.e. January through December) as determined by the financial month-end rates.

Ms. Marinello was selected as our CEO for 2017 because she was serving as our CEO on the date we selected to identify our median employee. For purposes of the calculation her annual total compensation for 2017 is calculated in the same mannerTotal with certain adjustments as described in footnote 3 below.
(3)
Compensation Actually Paid reflects the 2017exclusions and inclusions of certain amounts for the PEO and the Non-PEO NEOs (including, for 2023, as set forth below). Amounts in the Deductions from Summary Compensation Table however, as she began employment on January 3, 2017, we have used her annual salary of $1,450,000 insteadTotal column are the total from the Stock Awards column set forth in the Summary Compensation Table. While similar adjustment information was provided in our 2023 Proxy Statement for years 2020, 2021 and 2022, under applicable SEC guidance, repeating such adjustment information is not required in this Proxy Statement because it is not material to our stockholders’ understanding of the amount showninformation reported in the table above for 2023 or the relationships disclosures provided below.
Fiscal Year
Summary Compensation
Table Total

$
Deductions from Summary
Compensation Table Total
(a)
$
Additions to Summary
Compensation Table Total
(b)
$
Compensation Actually
Paid

$
PEO-1
20232,900,4170(44,654,603)(41,754,186)
Avg. Non-PEO NEOs
20234,118,654(3,246,920)2,857,0903,728,824
(a)
Represents the grant date fair value of equity awards reported in the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table of $1,416,539 for purposes of this calculation.2023.


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53Hertz Global Holdings, Inc. 2018 Proxy Statement62



Ownership
(b)
Reflects the value of equity calculated in accordance with the SEC methodology for determining compensation actually paid under Item 402(v) of Regulation S-K for each year shown. The amounts deducted or added in calculating the equity values included in Compensation Actually Paid are as follows:
Year
Covered Year End
Fair Value of
Outstanding Equity
Awards Granted in
the Covered Year

$
Change in Fair Value
(Prior Year End to
Covered Year End)
of Outstanding
Equity Awards
Granted Prior to
Covered Year

$
Fair Value as of
Vesting Date of
Equity Awards
Granted and Vested
in the Covered Year

$
Change in Fair
Value (Prior Year
End to Covered
Year End) of Equity
Awards Granted in
Prior Years that
Vested in the
Covered Year

$
Fair Value at the End
of the Prior Year of
Equity Awards that
Failed to Meet Vesting
Conditions in the
Covered Year

$
Equity Value Included
in Compensation
Actually Paid

$
(a)(b)(c)(d)(e)(f) = (a) + (b) + (c) +
(d) + (e)
PEO-1
20230(39,049,423)0(5,605,180)0(44,654,603)
Avg. Non-PEO NEOs
20233,102,119(154,699)045,572(135,901)2,857,090
(4)
The Peer Group TSR set forth in this table utilizes the Morningstar Rental & Leasing Services Industry Group (“Peer Index”) which we also utilize in the stock performance graph required by Item 201(e) of Regulation S-K included in our Annual Report for the year ended December 31, 2023. The comparison assumes $100 was invested for the period starting November 9, 2021 (the first day of trading on Nasdaq following our Emergence and re-listing on the Nasdaq), through the end of the listed year in the company and Peer Index, respectively. Historical stock price performance is not necessarily indicative of future stock price performance.
(5)
We determined Adjusted Corporate EBITDA (a non-GAAP financial metric) to be the most important financial performance measure used to link company performance to Compensation Actually Paid to our PEO and Non-PEO NEOs for 2023 because this is a key primary financial performance metric in our annual incentive program and long-term incentive program. We may determine a different financial performance measure to be the most important financial performance measure in future years. Adjusted Corporate EBITDA is defined in Annex A to this Proxy Statement.
Relationship Between Compensation Actually Paid and Our Performance
The relationships between (a) Compensation Actually Paid to our PEO and other NEOs to (i) GAAP Net Income, (ii) Adjusted Corporate EBITDA and (iii) company TSR and (b) the TSR of the company to our Peer Index TSR are as follows:

GAAP Net Income: We did not use GAAP Net Income as a performance measure in our compensation program in the periods presented, nor was it directly considered when making compensation decisions for our PEO or other NEOs. As a result, there has not been a direct relationship between GAAP Net Income and compensation actually paid to these individuals for the periods presented. However, to the extent our GAAP Net Income is correlated with our Adjusted Corporate EBITDA, which is a key measure in our compensation program, there has been a directional relationship.

Adjusted Corporate EBITDA: We have used Adjusted Corporate EBITDA in our annual and long-term incentive programs during the periods presented and, as a result, it has had a direct impact on the compensation actually paid to our NEOs.
Company and Peer Index TSR: The majority of our NEOs’ target compensation for the periods presented was delivered as equity compensation, and for our NEOs other than Mr. Scherr, the PSUs in the program are capped at 100% of target if our TSR is negative during the performance period. As a result, compensation actually paid in connection with the PSUs will be directly related to our TSR. Peer
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63

Index TSR has not been a direct component of our compensation program and therefore has not had a direct relationship with compensation actually paid to our NEOs.
Tabular List
The following is a list of the financial performance measures that we believe are the most important financial performance measures used to link NEO Compensation Actually Paid for 2023 to company performance. For more information, see “Compensation Discussion & Analysis.” Although we do not in practice use any performance measures to link Compensation “Actually Paid” ​(as calculated herein) to company performance, we are providing this list in accordance with Item 402(v) of Regulation S-K to provide information on performance measures used by the Compensation Committee to determine NEO compensation:

Adjusted Corporate EBITDA (Company-Selected Measure);

Revenue Per Unit;

Total Shareholder Return; and
Volume Weighted Average Closing Price of our Common Stock
Stock Ownership of Officer, Directors and Certain Beneficial Owners
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64


BENEFICIAL OWNERSHIP OF OUR COMMON STOCK
The following table sets forth information as of March 27, 2018,25, 2024, unless another date is specified below, with respect to the ownership of our common stock by:


eachEach person known to own beneficially more than 5% of our common stock;

each
Each of the directors or director nominees of the Company;company;

each
Each of the executive officers named in the Summary Compensation Table; and

all
All of the Company’scompany’s executive officers and directors as a group.

The amounts and percentages of shares beneficially owned are reported on the basis of SEC regulations governing the determination of beneficial ownership of securities. Under SEC rules, a person is deemed to be a “beneficial owner” of a security if that person has or shares voting power or investment power, which includes the power to dispose of or to direct the disposition of such security. A person is also deemed to be a beneficial owner of any securities of which that such person has a right to acquire beneficial ownership within 60 days.days of the date of this table. Securities that can be so acquired are deemed to be outstanding for purposes of computing such person’s ownership percentage, but not for purposes of computing any other person’s percentage. Under these rules, more than one person may be deemed to be a beneficial owner of the same securities and a person may be deemed to be a beneficial owner of securities as to which such person has no economic interest. As of March 27, 2018, we had 84,055,186 shares of our common stock outstanding.

Except as otherwise indicated in the footnotes to this table, each of the beneficial owners listed has, to the knowledge of the Company,company, sole voting and investment power with respect to the indicated shares of common stock. Unless otherwise indicated, the address for each individual listed below is c/o Hertz Global Holdings, Inc., 8501 Williams Road, Estero, FLFlorida 33928.
 Shares Beneficially Owned
Name and Address of Beneficial OwnerNumberPercent %
Carl Icahn(1)
29,263,869
34.82%
PAR Investment Partners, L.P.(2)
5,888,576
7.01%
The Vanguard Group(3)
4,913,647
5.85%
Dimensional Fund Advisors LP(4)
4,843,235
5.76%
Gamco Investors, Inc.(5)
4,814,084
5.73%
BlackRock, Inc.(6)
4,357,336
5.18%
Glenview Capital Management, LLC(7)
4,307,353
5.12%
David Barnes17,038
**
SungHwan Cho13,270
**
Carolyn Everson(9)
37,764
**
Vincent Intrieri(9)
34,863
**
Henry Keizer(10)
37,277
**
Daniel Ninivaggi19,421
**
Kathryn Marinello50,391
**
Anindita Mukherjee
**
Thomas Kennedy(12)
73,283
**
Tyler Best(12)
66,751
**
Michel Taride(12)
85,325
**
Richard Frecker12,911
**
John Tague(11)(12)
293,591
**


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54Hertz Global Holdings, Inc. 2018 Proxy Statement

Ownership of Our Common Stock

Name and Address of Beneficial OwnerShares Beneficially Owned
NumberPercentage
CK Amarillo LP(1)
181,455,46959.38%
Colin Farmer**
Jennifer Feikin(2)
38,621**
Mark Fields(3)
340,923**
Vincent J. Intrieri(4)
71,753**
M. Gregory O’Hara**
Andrew Shannahan**
Evangeline Vougessis(5)
41,753**
Thomas Wagner**
Wayne “Gil” West**
Stephen M. Scherr1,335,431**
Alexandra Brooks(6)
59,978**
Colleen Batcheler(7)
113,309**
Justin Keppy17,584**
Eric Leef(8)
87,762**
Kenny Cheung(9)
82,001**
Paul Stone(10)
373,841**
All directors and executive officers as a group (17 persons)(11)
2,604,142**
Jeffrey Foland(11)(12)[MISSING IMAGE: lg_hertzyellow-4clr.jpg]
118,468
**65
Alexandria Marren(11)
4,142
**
All directors and executive officers as a group(8)
466,912
**

 **
**
Less than 1%.
(1)Represents shares held by the following group of entities associated with Mr. Carl C. Icahn: High River Limited Partnership (“High River”), Hopper Investments LLC (“Hopper”), Barberry Corp. (“Barberry”), Icahn Partners Master Fund LP (“Icahn Master”), Icahn Offshore LP (“Icahn Offshore”), Icahn Partners LP (“Icahn Partners”), Icahn Onshore LP (“Icahn Onshore”), Icahn Capital LP (“Icahn Capital”), IPH GP LLC (“IPH”), Icahn Enterprises Holdings L.P. (“Icahn Enterprises Holdings”), Icahn Enterprises G.P. Inc. (“Icahn Enterprises GP”) and Beckton Corp. (“Beckton”). The principal business address of each of (i) High River, Hopper, Barberry, Icahn Offshore, Icahn Partners, Icahn Master, Icahn Onshore, Icahn Capital, IPH, Icahn Enterprises Holdings, Icahn Enterprises GP and Beckton is White Plains Plaza, 445 Hamilton Avenue — Suite 1210, White Plains, NY 10601, and (ii) Carl Icahn is c/o Icahn Associates Holding LLC, 767 Fifth Avenue, 47th Floor, New York, NY 10153. Each of Hopper, Barberry and Carl Icahn, by virtue of their relationships to High River, may be deemed to indirectly beneficially own the shares which High River directly beneficially owns. Each of Hopper, Barberry and Carl Icahn disclaims beneficial ownership of such shares for all other purposes. Each of Icahn Offshore, Icahn Capital, IPH, Icahn Enterprises Holdings, Icahn Enterprises GP, Beckton and Carl Icahn, by virtue of their relationships to Icahn Master, may be deemed to indirectly beneficially own the shares which Icahn Master directly beneficially owns. Each of Icahn Offshore, Icahn Capital, IPH, Icahn Enterprises Holdings, Icahn Enterprises GP, Beckton and Carl Icahn disclaims beneficial ownership of such shares for all other purposes. Each of Icahn Onshore, Icahn Capital, IPH, Icahn Enterprises Holdings, Icahn Enterprises GP, Beckton and Carl Icahn, by virtue of their relationships to Icahn Partners, may be deemed to indirectly beneficially own the Shares which Icahn Partners directly beneficially owns. Each of Icahn Onshore, Icahn Capital, IPH, Icahn Enterprises Holdings, Icahn Enterprises GP, Beckton and Carl Icahn disclaims beneficial ownership of such shares for all other purposes. The immediately preceding information in this footnote is based solely on the Schedule 13D/A filed with the SEC on November 10, 2016 and Schedule 13F filed with the SEC on February 14, 2018 by Carl Icahn and entities associated with Carl Icahn.
(2)A report on Schedule 13G/A, filed February 14, 2018, disclosed that PAR Investment Partners, L.P. and its affiliates were the beneficial owner of 5,888,576 shares of common stock as of December 31, 2017. PAR Investment Partners, L.P. has reported that it has (i) sole power to vote or direct the vote of 5,888,576 shares of common stock, (ii) sole power to dispose of or direct the disposition of 5,888,576 shares of common stock, (iii) shared power to vote or direct the vote of 0 shares of common stock and (iv) shared power to dispose of or to direct the disposition of 0 shares of common stock. The address of PAR Investment Partners, L.P. is 200 Clarendon Street, Floor 48, Boston, MA 02116. All information regarding PAR Investment Partners, L.P. is based on that entity’s report on Schedule 13G/A, filed with the SEC on February 14, 2018.
(3)A report on Schedule 13G/A, filed February 9, 2018, disclosed that The Vanguard Group, an investment adviser, was the beneficial owner of 4,913,647 shares of common stock as of December 31, 2017. The Vanguard Group has reported that it has (i) sole power to vote or direct the vote of 67,062 shares of common stock, (ii) sole power to dispose of or direct the disposition of 4,841,568 shares of common stock, (iii) shared power to vote or direct the vote of 8,466 shares of common stock and (iv) shared power to dispose of or to direct the disposition of 72,079 shares of common stock. The address of The Vanguard Group is 100 Vanguard Boulevard, Malvern, Pennsylvania 19355. All information regarding The Vanguard Group is based on that entity’s report on Schedule 13G, filed with the SEC on February 9, 2018.
(4)A report on Schedule 13G, filed February 9, 2018, disclosed that Dimensional Fund Advisors LP, an investment adviser, was the beneficial owner of 4,843,235 shares of common stock as of December 31, 2017. Dimensional Fund Advisors LP has reported that it has (i) sole power to vote or direct the vote of 4,781,904 shares of common stock, (ii) sole power to dispose of or direct the disposition of 4,843,235 shares of common stock, (iii) shared power to vote or direct the vote of 0 shares of common stock and (iv) shared power to dispose of or to direct the disposition of 0 shares of common stock. The address of Dimensional Fund Advisors LP is Building One, 6300 Bee Cave Road, Austin, Texas 78746. All information regarding Dimensional Fund Advisors LP is based on that entity’s report on Schedule 13G, filed with the SEC on February 9, 2018.
(5)A report on Schedule 13F filed February 14, 2018, disclosed that GAMCO Investors, Inc., public company listed on the New York Stock Exchange, and its affiliates were the beneficial owner of 4,814,084 shares of common stock as of December 31, 2017. GAMCO Investors, Inc., along with Mario Gabelli and certain of its affiliates have indirect power to power to vote or direct the vote of and sole power to dispose of or direct the disposition of all 4,483,184 shares of common stock. The address of GAMCO Investors, Inc. is One Corporate Center, Rye, New York 10580. All information regarding GAMCO Investors, Inc. is based on that entity’s report on Schedule 13D/A filed with the SEC on May 24, 2017 and Schedule 13F filed with the SEC on February 14, 2018.
(6)A report on Schedule 13G, filed February 1, 2018, disclosed that BlackRock Inc., an investment adviser, was the beneficial owner of 4,357,336 shares of common stock as of December 31, 2017. Blackrock Inc. has reported that it has (i) sole power to vote or direct the vote of 4,179,871 shares of common stock, (ii) sole power to dispose of or direct the disposition of 4,357,336 shares of common stock, (iii) shared power to vote or direct the vote of 0 shares of common stock and (iv) shared power to dispose of or to direct the disposition of 0 shares of common stock. The address of BlackRock Inc. is 555 East 52nd Street, New York, New York 10055. All information regarding BlackRock Inc. is based on that entity’s report on Schedule 13G, filed with the SEC on February 1, 2018.
(7)A report on Schedule 13G/A, filed February 14, 2018, disclosed that Glenview Capital Management, LLC, an investment advisor, and its affiliates were the beneficial owner of 4,307,353 shares of common stock as of December 31, 2017. Glenview Capital Management, LLC has reported that it has (i) sole power to vote or direct the vote of 0 shares of common stock, (ii) sole power to dispose of or direct the disposition of 0 shares of common stock, (iii) shared power to vote or direct the vote of 4,307,353 shares of common stock and (iv) shared power to dispose of or to direct the disposition of 4,307,353 shares of common stock. The address of Glenview Capital Management, LLC is 767 Fifth Avenue, 44th Floor, New York, New York 10153. All information regarding Glenview Capital Management, LLC is based on that entity’s report on Schedule 13G/A, filed with the SEC on February 14, 2018.
(8)Includes employee and/or director stock options held directly by the beneficial owner which are currently exercisable or which will become exercisable within sixty days; restricted stock units reported as owned outright or which will vest within sixty days; phantom shares issued under the Director Compensation Policy; and any shares that were purchased pursuant to the Company’s employee stock purchase plan.
(9)Includes the following phantom shares issued under the Director Compensation Policy: (i) 12,758 for Ms. Everson and (ii) 12,734 for Mr. Intrieri.
(10)Mr. Keizer’s shares are jointly held with his wife.


(1)
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55Hertz Global Holdings, Inc. 2018 Proxy Statement

OwnershipRepresents shares held of Our Common Stock

(11)The amounts reported for (i) Mr. Taguerecord by CK Amarillo LP (“CK Amarillo”), CK Amarillo GP, LLC (“CK GP”) serves as the General Partner of CK Amarillo, and Certares Opportunities LLC (“Certares Opportunities”) and Knighthead Capital Management LLC (“Knighthead”) serve as investment managers (“Investment Managers”) of CK Amarillo, pursuant to an Investment Management Agreement effective as of April 15, 2021, by and among each of the foregoing. Investment decisions with respect to the shares held by CK Amarillo are made by an investment committee of the Investment Managers, which committee includes Ara Cohen as well as M. Gregory O’Hara and Thomas Wagner. Mr. O’Hara and Mr. Wagner are as of the last date of his employment, January 2, 2017, (ii) Mr. Foland are as of the last date of his employment, February 28, 2017 and (iii) Ms. Marren are as of the last date of her employment, October 31, 2017.
(12)Includes the following stock options: (i) for Mr. Tague 212,131, (ii) for Mr. Kennedy 35,272, (iii) for Mr. Foland 35,188, (iv) for Mr. Taride 31,738 and (v) for Mr. Best 37,941.

Compensation Committee Interlocks and Insider Participation

During 2017, Messrs. Barnes, Berquist and Ninivaggi and Mses. Everson and Fayne Levinson served as members of our Compensation Committee. None of these individuals: (i) served as an officerBoard. The investment committee is empowered to vote or employeedispose of the Company during 2017 or (ii) was formerly an officershares on behalf of CK Amarillo. The address of the Company.principal business and principal office of CK Amarillo, CK GP and Knighthead is c/o Knighthead Capital Management, LLC, 280 Park Avenue, 22nd Floor, New York, New York 10017. The address of the principal business and principal office of Certares Opportunities is 350 Madison Avenue, 8th Floor, New York, New York 10017. Each of CK Amarillo, CK GP, Knighthead and Certares Opportunities, by virtue of their relationships, may be deemed to share the power to vote or direct the vote and to share the power to dispose of or direct the disposition of the shares held by CK Amarillo. The information in this footnote is based solely on the Schedule 13D/A filed with the SEC on November 7, 2023 by CK Amarillo, CK GP, Knighthead and Certares Opportunities.
During(2)
Includes 9,234 phantom shares that will settle promptly following the year 2017: (i) none of our executive officers served as a member of a compensation committee (or other body performing a similar role) of another entity, any of whose executive officers serveddate Ms. Feikin ceases to serve on our Compensation Committee; (ii) noneBoard (other than for a removal for cause) and 10,703 shares of common stock underlying RSUs that vest in full on the earlier of the business day immediately preceding the 2024 Annual Meeting or Ms. Feikin’s departure from the Board for any reason other than a removal for cause.
(3)
Includes 10,703 shares of common stock underlying RSUs that vest in full on the earlier of the business day immediately preceding the 2024 Annual Meeting or Mr. Field’s departure from the Board for any reason other than a removal for cause.
(4)
Includes 10,703 shares of common stock underlying RSUs that vest in full on the earlier of the business day immediately preceding the 2024 Annual Meeting or Mr. Intrieri’s departure from the Board for any reason other than a removal for cause. Also includes 37,158 shares issuable pursuant to currently exercisable warrants to purchase our executive officers served as a director of another entity, any of whose executive officers servedcommon stock.
(5)
Includes 14,213 phantom shares that will settle promptly following the date Ms. Vougessis ceases to serve on our Compensation Committee;Board (other than for a removal for cause) and (iii) none10,703 shares of our executive officers served as a membercommon stock underlying RSUs that vest in full on the earlier of the compensation committee (orbusiness day immediately preceding the 2024 Annual Meeting or Ms. Vougessis’ departure from the Board for any reason other body performingthan a similar role)removal for cause.
(6)
Includes 40,000 shares of another entity, anycommon stock underlying currently exercisable stock options and 3,028 shares of whose executive officers servedcommon stock underlying RSUs that vest within 60 days.
(7)
Includes 13,755 shares of common stock underlying RSUs that vest within 60 days.
(8)
Includes 64,000 shares of common stock underlying currently exercisable stock options and 5,147 shares of common stock underlying RSUs that vest within 60 days.
(9)
The amount reported for Mr. Cheung is based on information available to the company as one of our directors.April 14, 2023, the effective date of his resignation from the company.

(10)
The amount reported for Mr. Stone is based on information available to the company as of October 31, 2023, the effective date of his resignation from the company.
(11)
Includes shares of common stock underlying stock options held directly by the beneficial owners that are currently exercisable or that will become exercisable within sixty (60) days, shares of common stock underlying RSUs that will vest within sixty (60) days, and phantom shares issued as non-employee director compensation.
Delinquent Section 16(a) Beneficial Ownership Reporting ComplianceReports

Under Section 16(a) of the Exchange Act, requiresthe company’s directors, certain of its officers, and any person holding more than 10% of the company’s common stock are required to file with the SEC initial reports of ownership and reports of changes in ownership of common stock of the company. Based solely on our review of the reports filed with the SEC, we believe that all of our directors, executive officers and persons who own more than 10% of our common stock file reports of ownership and changes in ownershiptimely complied with the SEC. These persons are requiredall Section 16(a) filing requirements applicable to provide usthem with copies of all such filed forms. Based on a review of reports filed by the Company’s directors, executive officers and beneficial holders of 10% or more of our outstanding shares, and upon representations from those persons, the Company believes that all reports requiredrespect to be filed by the Company’s reporting personstransactions during fiscal year 2017 were timely filed, with2023.
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66

EQUITY COMPENSATION PLAN INFORMATION
The following table summarizes the exceptionsecurities authorized for issuance pursuant to our equity compensation plans as of one late Form 4 filingDecember 31, 2023. When originally authorized by the Plan of Reorganization in our Emergence, the 2021 Omnibus Incentive Plan provided for the granting of an aggregate of 62,250,055 shares of our common stock. The Plan of Reorganization also authorized, beginning on June 30, 2022 and ending on June 30, 2031, that the total authorized shares under the 2021 Omnibus Incentive Plan will automatically be increased on June 30 of each year, unless determined otherwise by the Board. The rate of Jodi Allen, Tyler Best, Carolyn Everson, Richard Frecker, Vincent Intrieri, Thomas Kennedy, Robin Kramer, Alexandria Marren, Michel Tarideincrease is calculated annually and Eliana Zem. equals 2% of the total number of our shares of common stock outstanding on the June 29th immediately preceding the applicable increase date (or a lesser number as determined by the Compensation Committee). In 2023, the Compensation Committee permitted the increase feature to be applied. No awards may be granted under the 2021 Omnibus Incentive Plan after June 30, 2031.
The late filings wereplan is categorized as “not approved by securityholders” because its adoption by our Board was authorized by the Plan of Reorganization, which occurred prior to our relisting on the Nasdaq in November 2021.
Plan Category
Number of Securities
to be Issued Upon Exercise
of Outstanding Options,
Warrants and Rights
(1)
(a)
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants and Rights
(2)
(b)
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans
(3)
(c)
Equity compensation plans
approved by securityholders
Equity compensation plans not
approved by stockholders
24,562,396$26.1751,394,974
(1)
The number of shares reported may overstate dilution due to inadvertent administrative errors by the Company.inclusion of performance-based awards.


(2)

Includes the weighted-average exercise price of outstanding stock options. Does not include other awards that do not have exercise prices associated with them.
(3)
As of December 31, 2023, includes shares available for future issuance under the 2021 Omnibus Incentive Plan, including for awards other than options and rights.
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56Hertz Global Holdings, Inc. 2018 Proxy Statement67



Proxy Procedures and Information About the Annual Meeting
INFORMATION ABOUT THE 2024 ANNUAL MEETING

Stockholders Entitled to Vote at the 2024 Annual Meeting
Our Board has established the record date for the 20182024 Annual Meeting as March 27, 2018.25, 2024. Only holders of record of the Company’scompany’s common stock at the close of business on the record date are entitled to receive the Notice of Internet Availability of Proxy Materials, or the Notice, and vote at the 20182024 Annual Meeting. Each share of common stock is entitled to one vote on each proposal at the 2024 Annual Meeting. On March 27, 2018,25, 2024, the Companycompany had 84,055,186305,606,809 shares of common stock outstanding.
Voting Procedures
If you are a stockholder of record, you may vote as set forth in the Notice, or as follows:

Voting by Internet: Follow the instructions on www.proxyvote.com or at www.virtualshareholdermeeting.com/HTZ2024.

Voting by Telephone: Call 1-800-690-6903 and follow the instructions provided by the recorded message.

Voting by Mail: If you receive a paper copy of the proxy materials, you may vote your shares by completing, signing, dating and returning the proxy card included in the printed proxy materials.
Your vote will be cast in accordance with the instructions authorized by internet or telephone or included on a properly signed and dated proxy card, as applicable. If you decide to vote before the 2024 Annual Meeting, we must receive your vote, either by internet, telephone or proxy card, by 11:59 PM (Eastern Time) on Tuesday, May 21, 2024, the day before the 2024 Annual Meeting, for your vote to be counted.
If you are a beneficial stockholder and received a voting instruction form, please follow the instructions provided by your bank, broker or other nominee to vote your shares; your ability to vote by telephone or over the internet depends on your broker’s voting process.
If you wish to vote at the 2024 Annual Meeting, you may do so by attending the meeting via the internet as provided below.
Attending and Participating in the 2024 Annual Meeting
The 2024 Annual Meeting will begin promptly at 1:00 PM (Eastern Time) and online check-in will begin at 12:45 PM (Eastern Time). Please allow ample time for the online check-in procedures. Interested persons who were not stockholders as of the close of business on March 25, 2024 may listen, but not participate, in the 2024 Annual Meeting by visiting www.virtualshareholdermeeting.com/HTZ2024 and registering as a guest. If you encounter technical difficulties with the virtual meeting website on the meeting day, please call the technical support number that will be posted on the virtual meeting log-in page.
To attend and participate in the 2024 Annual Meeting, stockholders of record will need to use their control number to log into www.virtualshareholdermeeting.com/HTZ2024 and follow the provided instructions.
Beneficial stockholders who do not have a control number may gain access to the meeting by logging into their brokerage firm’s web site.
Stockholders of record may submit questions during the 2024 Annual Meeting through the virtual meeting website at www.virtualshareholdermeeting.com/HTZ2024. Questions pertinent to meeting matters will
Voting by Internet: Follow the instructions on www.proxyvote.com or at www.virtualshareholdermeeting.com/HTZ2018.[MISSING IMAGE: lg_hertzyellow-4clr.jpg]
Voting by Telephone: Call 1-800-690-6903 and follow the instructions provided by the recorded message.
Voting by Mail: Complete, sign and date the proxy card included in the printed proxy materials.
68

be answered during the designated portion of the 2024 Annual Meeting, subject to time limitations and in accordance with the meeting rules of conduct that will be available on the virtual meeting website.
Notice of Internet Availability of Proxy Materials
We are permitted to furnish proxy materials, including this proxy statementProxy Statement and our annual report to stockholders for 2017,2024 Annual Report, to our stockholders by providing access to such documents on the Internetinternet at www.proxyvote.com instead of mailing printed copies. Our stockholders will not receive printed copies of the proxy materials unless they are requested.
Instead, the Notice will instruct you as to how you may access and review all of the proxy materials on the Internet.internet. It will also instruct you as to how you may submit your proxy on the Internet.internet. If you would like to receive a paper or e-mail copy of our proxy materials, you should follow the instructions for requesting such materials in the Notice. If you receive more than one Notice, it generally means that some of your shares are registered differently or are in more than one account. Please provide voting instructions for each Notice you receive.

Quorum
Voting Options; Quorum
The Board recommends a vote “for” proposals 1, 2 and 3. Below is a summary of the vote required for adoption of each proposal and the respective effect of abstentions and broker non-votes. For more detailed information, see each respective proposal.
ProposalVote Required for Adoption
Effect of
Abstentions
Effect of
Broker
Non-Votes
Election of directorsMajority of shares castNo effectNo effect
Ratification of PricewaterhouseCoopers LLPMajority of shares presentVote “against”No effect
Advisory vote on executive compensationMajority of shares presentVote “against”No effect
The presence, in person or by proxy, of the holders of a majority of the voting power of all outstanding shares entitled to vote at the 20182024 Annual Meeting constitutes a quorum. Abstentions and broker non-votesnon- votes are counted as present and entitled to vote for purposes of determining a quorum. A broker non-vote occurs when a nominee, such as a broker holding shares in “street name”street name for a beneficial owner, does not vote on a proposal because that nominee does not have discretionary voting power with respect to a proposal and has not received voting instructions from the beneficial owner.
If you are a holder of shares held in street name, and you would like to instruct your broker how to vote your shares, you should follow the directions provided by your broker. Under NYSE rules, your Your broker is permitted to vote on Proposal 2 even if it does not receive instructions from you. However, under NYSEapplicable rules, your broker does not have discretion to vote on any other proposalProposal 1 and Proposal 3 if it does not receive voting instructions from you.
Voting Standard

The Board recommends a vote “FOR” each of the director nominees in Proposal 1 and a vote “FOR” each of Proposals 2 and 3.


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57Hertz Global Holdings, Inc. 2018 Proxy Statement

Proxy Procedures and Information About the Annual Meeting


Each share of common stock is entitledWith respect to one vote and stockholders do not have the right to cumulate their votes for the election of directors. Unless a stockholder gives instructionsthe three director nominees (Proposal No. 1), you may vote “FOR” or “WITHHOLD” with respect to each nominee.

With respect to the contrary,ratification of the selection of Ernst & Young LLP as our independent auditor for the fiscal year ending December 31, 2024 (Proposal No. 2) and the approval, on an advisory basis, of the compensation of our named executive officers (Proposal No. 3), you may vote “FOR,” “AGAINST” or “ABSTAIN.”
Below is a summary of the vote required for each proposal and any effect of abstentions (or withhold votes) and broker non-votes. Although our Board does not anticipate that any of the nominees will be unable to stand for election as a director at our 2024 Annual Meeting, if this occurs, proxies will be voted in accordance with the Board’s recommendations.favor of such other person or persons as may be designated by our Governance Committee and our Board. Directors are elected by a plurality of all votes cast.
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69

Attending the Annual Meeting
We will conduct the 2018 Annual Meeting exclusively via the Internet. You are entitled to attend and participate in the virtual annual meeting only
ProposalsVote Required for AdoptionEffect of
Abstention (or
Withhold)
Broker
Discretionary
Voting Allowed
Effect of
Broker Non-
Votes
1Election of Three Director NomineesPlurality of votes
cast
No effectNoNo effect
2Ratification of the Appointment of Ernst & Young LLPMajority of votes
cast
No effectYesN/A
3Approval, on an Advisory Basis, of NEO CompensationMajority of votes
cast
No effectNoNo effect
Revocation of Proxies
Even if you were a stockholder as ofvoted by telephone or on the close of business on March 27, 2018internet, or if you hold a validrequested paper proxy formaterials and signed the 2018 Annual Meeting. Ifproxy card, you plan to attendmay revoke your proxy before it is voted at the 2018 Annual Meeting online, please be aware of the procedures described below. If you do not comply with the procedures described for attending the 2018 Annual Meeting online, you will not be able to access the 2018 Annual Meeting held via the Internet.
Stockholders may participate in the 20182024 Annual Meeting by visiting www.virtualshareholdermeeting.com/HTZ2018. Interested persons who were not stockholders asdelivering a signed revocation letter to the company’s Executive Vice President, General Counsel and Secretary at 8501 Williams Road, Estero, Florida 33928. A signed revocation must be received before the commencement of the close of business2024 Annual Meeting. You may also revoke your proxy by submitting a new proxy dated later than your first proxy, or by a later-dated vote by telephone or on March 27, 2018the internet. If you have previously mailed your proxy card, or voted by telephone or on the internet, you may view, but not participate, inalso revoke your proxy by voting at the 20182024 Annual Meeting. Your participation at the 2024 Annual Meeting via www.virtualshareholdermeeting.com/HTZ2018. In order to attend and participate in the 2018 Annual Meeting, stockholders of record will need to use their control number to log into www.virtualshareholdermeeting.com/HTZ2018 and follow the provided instructions. Beneficial stockholders who do not have a control number may gain access to the meeting by logging into their brokerage firm’s web site and selecting the stockholder communications mailbox to link through to the 2018 Annual Meeting. Instructions should also be provided on the voting instruction card provided by their broker, bank or other nominee. Stockholders who wish to submit a question must do so in advance of the 2018 Annual Meeting through www.virtualshareholdermeeting.com/HTZ2018.
Whetheritself revoke your proxy. If you are a stockholderholder of record or a beneficial stockholder,shares held in street name by your broker and you may direct howhave previously directed your broker to vote your shares, you should instruct your broker to change or revoke your vote if you wish to do so. If you are voted without participatinga holder of shares held in street name by your broker and wish to cast your vote during the 20182024 Annual Meeting. We encourage stockholdersMeeting, you should obtain a proxy to vote well before the 2018 Annual Meeting, even if they plan to attend the 2018 Annual Meeting via the Internet, by completing proxies online or by telephone, or by mailing their proxy cards. Stockholders can vote via the Internet in advance of or during the 2018 Annual Meeting. Voting online during the meeting will replace any previous votes, and the online polls will close after the presentation of the last proposal at the 2018 Annual Meeting.your shares from your broker.

Revocation of Proxies
Stockholders of record may revoke their proxy at any time before the electronic polls close by submitting a later-dated vote online during the 2018 Annual Meeting, via the Internet, by telephone, by mail or by delivering instructions to our Corporate Secretary before the 2018 Annual Meeting. Beneficial stockholders may revoke any prior voting instructions by contacting the broker, bank or other nominee that holds their shares or by voting online during the 2018 Annual Meeting.
Solicitation of Proxies
Proxies may be solicited on behalf of our Board by mail or telephone, on the Internet or in person, and HertzWe will pay the solicitation costs on behalfcost of soliciting proxies. We will supply the Company. We have retained Alliance Advisors (“Alliance”), 200 Broadacres Drive, 3rd Floor, Bloomfield, NJ 07003, to aid in the solicitation process. For theseNotice and related advisory services, we will pay Alliance a fee of approximately $18,000 and reimburse them for certain out-of-pocket disbursements and expenses. The Notice will be suppliedProxy Statement to brokers, dealers, banks and voting trustees, or their nominees, for the purpose of soliciting proxies from beneficial owners, and Hertzwe will reimburse those record holders for their reasonable expenses on behalf of the Company.company. In addition to solicitations by mail, members of our Board, our officers and employees, without additional compensation, may solicit proxies on our behalf in person, by phone or by electronic communication.
Important Notice Regarding the Availability of Proxy Materials for the 2024 Annual Meeting
Broadridge Financial Solutions, Inc. has been retained by Hertz to facilitateWe have sent or are sending the distribution ofNotice, which indicates that our proxy materials and 2023 Annual Report will be made available on the internet at a customary fee plus distribution costs and other costs and expenses.www.proxyvote.com. If you wish to receive paper or e-mail copies of any of these materials, please follow the instructions on your Notice.
Additional Information
The 20172023 Annual Report is filed with the SEC and may also be obtained via a link posted on the “Investor Relations” portion of our website, www.hertz.com.ir.hertz.com. Copies of the 20172023 Annual Report, or any exhibits thereto, will be sent within


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58Hertz Global Holdings, Inc. 2018 Proxy Statement

Proxy Procedures and Information About the Annual Meeting


a reasonable time without charge upon written request to Hertz Global Holdings, Inc., 8501 Williams Road, Estero, Florida 33928, Attention: Corporate Secretary.

Other Business
Our Board is not aware of any other matters to be presented at the 20182024 Annual Meeting. If any other matter proper for action at the meeting is properly presented, the holders of the accompanying proxy will have discretion to vote the shares represented by the proxy on such matter in accordance with their best
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70

judgment. If any matter not proper for action at the meeting should be presented, the holders of the proxy will vote against consideration of the matter or the proposed action.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting
We have sent or are sending the Notice, which indicates that that our proxy materials and annual report to stockholders for 2017 will be made available on the Internet at www.proxyvote.com. If you wish to receive paper or e-mail copies of any of these materials, please follow the instructions on your Notice.

Proposals for 20192025 Annual Meeting of Stockholders

The Companycompany will review for inclusion in next year’s proxy statement stockholder proposals received by December 7, 2018.10, 2024. Such stockholder proposals must satisfy all applicable requirements of Rule 14a-8 of the Securities Exchange Act and should be sent to Richard Frecker,the company’s Executive Vice President, General Counsel and Secretary of the Company at 8501 Williams Road, Estero, Florida 33928.

Stockholder proposals, including nominations for directors, not includedsubmitted for inclusion in next year’s proxy statement may be brought before the 20192025 annual meeting by a stockholder of the Companycompany who is entitled to vote at the meeting, who has given a written notice to the company’s Executive Vice President, General Counsel and Secretary ofcontaining the Company containing certain information specified in the By-lawsBylaws and who was a stockholder of record at the time such notice was given. To be timely for our 20192025 annual meeting, such notice must be delivered to or mailed and received by the Secretary at the address in the preceding paragraph no earlier than January 22, 2019,2025, and no later than the close of business on February 21, 2019,2025, except that if the 20192025 annual meeting is heldcalled for a date that is not within 30 days before April 22, 2019 or after July 31, 2019,the anniversary of the 2024 Annual Meeting, such notice must be delivered at the address in the preceding paragraph no earlier than 120 days prior to the date of such annual meeting and not later than the close of business on the later of (i) the ninetieth day prior to the date of such annual meeting or (ii) the tenth day following the day on which a public announcement of the date of such annual meeting is first made. In addition to complying with the advance notice provisions in our Bylaws, including providing the information required by our Bylaws, a stockholder nominating a director must provide any additional information required by Rule 14a-19 of the Exchange Act by March 24, 2025 (given that March 23, 2025 is a Sunday), including that such stockholder intends to solicit the holders of common stock representing at least 67% of the voting power of the company’s shares entitled to vote on the election of directors in support of director nominees other than the company’s nominees.

Our By-lawsBylaws require that stockholder recommendations for nominees to the Board must include, among other things, the name of the nominee or nominees, information regarding the nominee or nominees that would be required to be included in a proxy statement for the election of directors and a consent signed by the nominee or nominees evidencing consent to be named in the proxy statement and willingness to serve on the Board, if elected. Stockholders who intend to submit nominations to the Board must comply with all provisions of our By-lawsBylaws and provide timely written notice thereof.

Householding of Proxy Materials
2017 Annual ReportSEC rules permit companies and intermediaries such as brokers to Stockholders
The 2017 Annual Reportsatisfy delivery requirements with respect to Stockholderstwo or more stockholders sharing the same address by delivering a single annual report and proxy statement or a single Notice of Internet Availability of Proxy Materials addressed to those stockholders. This process is being made available on or about April 6, 2018commonly referred to persons who were stockholders of record as of March 27, 2018, the record date for the 2018 Annual Meeting. These materials“householding.” While we do not form partparticipate in householding, a number of brokerage firms with account holders who are company stockholders may institute householding. Once a stockholder has consented or receives notice from his or her broker that the broker will be householding materials to the stockholder’s address, householding will continue until the stockholder is notified otherwise or until one or more of the material forstockholders revokes his or her consent.
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71

If your Notice of Internet Availability of Proxy Materials or your annual report and proxy statement, as applicable, have been househeld and you wish to receive separate copies of these documents, or if your household is receiving multiple copies of these documents and you wish to request that future deliveries be limited to a single copy, you may notify your broker. You can also request, and the solicitation of proxies.
By ordercompany will promptly deliver, a separate copy of the Board,Notice of Internet Availability of Proxy Materials or the proxy materials by writing or calling our Investor Relations Department at the following address, telephone number or e-mail address:
freckersignaturea01.jpg
Executive Vice President,
General Counsel and Secretary
Investor Relations Department
Hertz Global Holdings, Inc.
8501 Williams Road
Estero, Florida 33928
Telephone Number (239) 301-7000

investorrelations@hertz.com
April 3, 2018


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59Hertz Global Holdings, Inc. 2018 Proxy Statement72



Annex
ANNEX A - Non-GAAP Measures— NON-GAAP MEASURES

The term “GAAP” refersdiscussion of our financial results in this Proxy Statement includes references to accounting principles generally accepted incertain measures that are not recognized measures under GAAP and may not be defined and calculated by other companies using the United States of America.same or similar terminology. Definitions of non-GAAP measures used in this proxy statementProxy Statement are set forth below. Also set forth below is a summary of the reasons why management of the Companycompany believes that usethe presentation of the non-GAAP financial measures included in this proxy statementProxy Statement provide useful information regarding the Company'scompany’s financial condition and results of operations and additional purposes for which management of the Companycompany utilizes the non-GAAP measures. Non-GAAP measures should not be considered in isolation and should not be considered superior to, or a substitute for, financial measures calculated in accordance with GAAP.

"Gross EBITDA" is defined as netAdjusted Corporate EBITDA represents income (loss) from continuing operations before net interest expense, income taxes and depreciation (which includes lease charges on revenue earning vehicles) and amortization. "Corporate EBITDA", as presented herein, represents Gross EBITDAor loss attributable to the company as adjusted for vehicleto eliminate the impact of GAAP income tax, non-vehicle depreciation and amortization, net non-vehicle debt interest, vehicle depreciationdebt-related charges, restructuring and vehicle debt-related charges. "Adjusted Corporate EBITDA", as presented herein, represents Corporate EBITDA as adjusted forrestructuring related charges, unrealized (gains) losses on financial instruments, litigation settlements, change in value of Public Warrants, gain on sale of non-vehicle capital assets, and certain other miscellaneous non-recurring, or non-cash items, as described in more detail in the accompanying reconciliation that follows. "EBITDA Margin" is Adjusted Corporate EBITDA divided by revenue for the year in question.
items. Management uses Gross EBITDA, Corporate EBITDA and Adjusted Corporate EBITDA as an operating performance metricsmetric for internal monitoring and planning purposes, including the preparation of ourthe company’s annual operating budget and monthly operating reviews, as well as to facilitateand analysis of investment decisions, profitability and performance trends. Further, Gross EBITDAThe measure enables management and investors to isolate the effects on profitability of operating metrics such as revenue, direct vehiclemost meaningful to the business of renting and operating expensesleasing vehicles, and selling, general and administrative expenses, which enablesallows management and investors to evaluate ourassess the performance of the entire business segments that are financed differently and have different depreciation characteristics and compare our performance against companies with different capital structures and depreciation policies. We also presenton the same basis as its reportable segments. Adjusted Corporate EBITDA as a supplemental measure because such information is also utilized in the determination of certain executive compensation as set forth in this proxy statement.
Gross EBITDA, Corporate EBITDA and Adjusted Corporate EBITDA are not recognized measurements under GAAP. When evaluating our operating performance, investors should not consider Gross EBITDA, Corporate EBITDA or Adjusted Corporate EBITDA in isolation of, or as a substitute for, measures of our financial performance as determined in accordance with GAAP, such as net income (loss) from continuing operations or income (loss) from continuing operations before income taxes.

The following table reconciles income (loss) from continuing operations before income taxes, thecompensation. Its most comparable GAAP measure to Gross EBITDA, Corporate EBITDA and Adjusted Corporate EBITDA.is net income (loss).


(In millions)Twelve Months Ended
December 31, 2023
Adjusted Corporate EBITDA:
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60Hertz Global Holdings, Inc. 2018 Proxy Statement

Annex A - Non-GAAP Measures

Reconciliation of Income (Loss) From Continuing Operations Before Income Taxes to Gross EBITDA,
Corporate EBITDA and Adjusted Corporate EBITDA
Unaudited
(In millions) 
Year Ended
December 31, 2017
 
Year Ended
December 31, 2016
 
Year Ended
December 31, 2015
Income (loss) from continuing operations before income taxes $(575) $(470) $132
Depreciation and amortization 3,038
 2,866
 2,707
Interest, net of interest income 637
 624
 599
Gross EBITDA $3,100
 $3,020
 $3,438
Revenue earning vehicle depreciation and lease charges, net (2,798) (2,601) (2,433)
Vehicle debt interest (331) (280) (253)
Vehicle debt-related charges(a)
 32
 28
 42
Loss on extinguishment of vehicle-related debt(b)
 
 6
 
Corporate EBITDA $3
 $173
 $794
Non-cash stock-based employee compensation charges(d)
 19
 13
 16
Restructuring and restructuring related charges(c)(d)
 20
 53
 84
Sale of CAR, Inc. common stock(e)
 (3) (84) (133)
Impairment charges and asset write-downs(f)
 118
 340
 57
Information technology and finance transformation costs(g)
 68
 53
 
Other items(h)
 42
 5
 40
Adjusted Corporate EBITDA $267
 $553
 $858
Net income (loss)$616
(a)RepresentsAdjustments:
Income tax provision (benefit)(330)
Non-vehicle depreciation and amortization(a)
149
Non-vehicle debt interest, net of interest income238
Vehicle debt-related charges relating to the amortization of deferred financing costs and debt discounts and premiums.
(b)(c)42
(b)In 2016, amount represents $6 million of deferred financing costs written off as a result of terminating and refinancing various vehicle debt.
(c)
Represents charges incurred under restructuring actions as defined in GAAP, excluding impairmentsRestructuring and asset write-downs, which are shown separately in the table. Also includes restructuring related charges such as incremental costs incurred directly supporting business transformation initiatives. Such costs include transition costs incurred in connection with business process outsourcing arrangements and incremental costs incurred to facilitate business process re-engineering initiatives that involve significant organization redesign and extensive operational process changes. Also includes $5 million, $8 million and $38 million of consulting costs and legal fees related to the previously disclosed accounting review and investigation in 2017, 2016 and 2015, respectively.(d)
17
(d)For purposes of this reconciliation, due to the nature of certain costs, $2 million of restructuring and restructuring related costs have been reclassed to non-cash stock-based compensation charges for the twelve months ended December 31, 2017.
Unrealized (gains) losses on financial instruments117
(e)Represents the pre-tax gain
(Gain) on the sale of CAR Inc. common stock.
non-vehicle capital assets(e)(162)
(f)
In 2017, primarily represents an $86 million impairment
Change in fair value of the Dollar Thrifty tradenames and an impairment of $30 million related to an equity method investment. In 2016, primarily comprised of a $172 million impairment of goodwill associated with the Company's vehicle rental operations in Europe, a $120 million impairment of the Dollar Thrifty tradenames, a $25 million impairment of certain tangible assets used in the U.S. RAC segment in conjunction with a restructuring program and an $18 million impairment of the net assets held for sale related to the Company's Brazil operations. In 2015, primarily comprised of a $40 million impairment of an international tradename associated with the Company's former equipment rental business, a $6 million impairment of the former Dollar Thrifty headquarters, a $5 million impairment of a building in the U.S. RAC segment and a $3 million impairment of a corporate asset.
Public Warrants(163)
(g)Represents costs associated with the Company’s information technology and finance transformation programs, both of which are multi-year initiatives that commenced in 2016 to upgrade and modernize the Company’s systems and processes.
Other items(f)
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(h)
Represents miscellaneous and non-recurring items. In 2017 primarily comprised of net expenses of $16 million associated with the effect of the hurricanes and charges of $8 million associated with strategic financings, offset by a $6 million gain on the sale of the Company's Brazil Operations and a return of capital from an equity method investment resulting in a $4 million gain. Also includes charges of $5 million relating to PLPD as a result of a terrorist event. For 2016, includes a $9 million settlement gain from an eminent domain case related to one of the Company's airport locations. For 2015, includes a $23 million charge recorded in relation to a French road tax matter, $5 million of costs related to the integration of Dollar Thrifty and $5 million in relocation expenses incurred in connection with the relocation of the Company's corporate headquarters to Estero, Florida.
Adjusted Corporate EBITDA$561


(a)

Non-vehicle depreciation and amortization for Americas RAC, International RAC and Corporate for the twelve months ended December 31, 2023 were $125 million, $13 million and $11 million, respectively.

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(b)

Represents debt-related charges relating to the amortization of deferred financing costs and debt discounts and premiums.
(c)
Vehicle debt-related charges for Americas RAC and International RAC for the twelve months ended December 31, 2023 were $36 million and $7 million, respectively.
(d)
Represents charges incurred under restructuring actions as defined in U.S. GAAP. Also includes restructuring related charges such as incremental costs incurred directly supporting business transformation initiatives.
(e)
Represents gain on the sale of certain non-vehicle capital assets sold in March 2023 in our Americas RAC segment.
(f)
Represents miscellaneous items, including certain IT-related costs, charges for certain storm-related vehicle damages and certain professional fees and charges related to the settlement of bankruptcy claims, partially offset by a loss recovery settlement.
In addition to the non-GAAP financial metric referenced above, we refer to Revenue Per Unit, or RPU, in this Proxy Statement. A definition of RPU follows.
Revenue Per Unit represents the amount of revenue generated per vehicle in the rental fleet each month, excluding the impact of foreign currency exchange rates so as not to affect the comparability of underlying trends.
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Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) DateTO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:KEEP THIS PORTION FOR YOUR RECORDSTHIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. DETACH AND RETURN THIS PORTION ONLYV45540-P07204For WithholdFor Against AbstainFor Against Abstain! !! !! !HERTZ GLOBAL HOLDINGS, INC.8501 WILLIAMS ROADESTERO, FLORIDA 339281b. Andrew ShannahanNominees:1a. Colin Farmer1c. Wayne "Gil" WestPlease sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Jointowners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.2. Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year 2024.3. Advisory approval of our named executive officers' compensation.The Board of Directors recommends a vote FOR Proposal 2.The Board of Directors recommends a vote FOR Proposal 3.1. Election of the three nominees identified in theCompany's proxy statement to serve as directors fora three-year term expiring at the Company's 2027annual meeting
of stockholders.HERTZ GLOBAL HOLDINGS, INC.The Board of Directors recommends a vote FOR all thenominees listed.NOTE: The shares will be voted as directed, or if no direction is indicated, as described on the reverse side of this proxy card.! ! !! ! !VOTE BY INTERNETBefore The Meeting - Go to www.proxyvote.com or scan the QR Barcode aboveUse the Internet to transmit your voting instructions and for electronic delivery ofinformation up until 11:59 p.m. Eastern Time the day before the meeting date. Haveyour proxy card in hand when you access the web site and follow the instructionsto obtain your records and to create an electronic voting instruction form.During The Meeting - Go to www.virtualshareholdermeeting.com/HTZ2024You may attend the meeting via the Internet and vote during the meeting. Havethe information that is printed in the box marked by the arrow available andfollow the instructions.VOTE BY PHONE - 1-800-690-6903Use any touch-tone telephone to transmit your voting instructions up until11:59 p.m. Eastern Time the day before the meeting date. Have your proxy cardin hand when you call and then follow the instructions.VOTE BY MAILMark, sign and date your proxy card and return it in the postage-paid envelope wehave provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way,Edgewood, NY 11717.SCAN TOVIEW MATERIALS & VOTE w

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Hertz Global Holdings, Inc. 2024 Annual Meeting of StockholdersWednesday, May 22, 20241:00 p.m. EDTwww.virtualshareholdermeeting.com/HTZ2024Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to be held on May 22, 2024:The 2023 Annual Report and Notice and Proxy Statement are available at www.proxyvote.com.V45541-P07204PROXY – HERTZ GLOBAL HOLDINGS, INC.Please vote and sign on reverse sideThis proxy card is solicited by the Board of Directors for the Annual Meeting of StockholdersMay 22, 2024Wayne "Gil" West and Katherine Lee Martin (each, a "Proxy"), or either of them, each with the power of substitution, are hereby authorized to represent and vote the shares of the undersigned, with all the powers that the undersigned would possess if personally present, at the 2024 Annual Meeting of Stockholders of Hertz Global Holdings, Inc. to be held on May 22, 2024 or at any postponement or adjournment thereof.Shares represented by this proxy will be voted in accordance with direction of the stockholder set forth on the reverse side. If no such directions are indicated, the Proxies will have the authority to vote FOR Proposal 1, the election of Colin Farmer, Andrew Shannahan and Wayne "Gil" West; FOR Proposal 2, ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for 2024; and FOR Proposal 3, advisory approval of the named executive officers' compensation.In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the meeting.Please mark boxes accordingly, sign, date and return this proxy card promptly.Continued and to be signed on reverse side

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